Meet-U is a utility bundle app designed to bring people closer. Its a social+ professional+ dating+ meetup app.
Designed as a part of final project during marketing management internship by Prof. Sameer Mathur, IIM Lucknow.
2. Hey Carla, Did you hear about
the new dating app, Meet-U?
I have been single since a long
time!!
3. This Meet-U app is Amazinggg!!
I wanted a Developer for my new
startup & here I am with you Sam.
I didn’t knew you lived so close by.
4. Meet-U Chat
Leo: Hey guys! Let’s go out!!
Sheldon: This App shows one
flag awareness session
happening nearby!
Amy: Oh Yeahh… Let’s go there….
Penny: I’m not interested in flags!!
<Sheldon frowns>
12. Company Overview
College based App developers
Core Competency:
Currently developed Android games e.g.
Dungeon Dash, Odyssey, Dotrikz & Frost Runner.
14. Strengths
Large test user base
Abundant resourses
World class Technical guidance
Weaknesses
Confusion with similar apps
Amateur
Lack of funding
Opportunity
Increase in social media
Online Dating
Rise in online professional networks
Threats
New developers
Well-stablished similar apps
S.W.O.T
16. Geographics
Indian Cities
Demographics
Age Young Adults (18-24)
Adults (25-40)
Matured (Above 40)
Gender Male
Female
Income Low Income (Below Rs.25,000)
Middle Income (Rs.25,000 – Rs.40,000)
Higher Income (Above Rs.40,000)
48%
40%
8%
Adults age 25 - 40
Young adults age 18 - 24
Age above 40
20. Points of PARITY
Based on Social networking
& online dating concept
Chat
Sharing
News & events
21. Points of DIFFERENCE
Social + Professional + Dating
Novel IDEA of stranger
meetups
Location requests
Local Events
Area lookups for specified
category of people
23. To ESTABLISHitself as the multipurpose social
professional dating app!
Aug Sept Oct Nov Dec Jan
App Launch
5000+ users
10000+ users
Feb Mar Apr May
40. This presentation was created by
SWAPNIL KUMAR SINGH (IIT Madras)during
the Marketing Management Internship Offered by
Prof. SAMEER MATHUR, IIM Lucknow