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1
2
Economics is the
study of nature and
uses of national
wealth
Father of Economics
Adam Smith (1723-1790)
I. Ceteris Paribus- Other things remaining equal
๏‚ž It is a Latin word means โ€˜with other things (being) the
sameโ€™
3
II. Rationality
๏‚ž Implies that consumers and producers measure
and compare costs and benefits before taking
decisions
๏‚— Consumers: Maximising utility and minimising sacrifice
๏‚— Producers : Maximising profits and minimising costs
4
A. Micro(individual consumers and firms)
Macro (Aggregates- Industry, not firm)
B. Positive โ€“ The distribution of income in India is
unequal.
Normative โ€“ The distribution of income in India should
be equal.
5
C. Time period
๏‚ž Short run -A time period not long enough for
consumers and producers to adjust to a new
situation-
๏‚ž Long run- Planning horizon- A time period long
enough for consumers and producers to adjust to
a new situation- All inputs can be varied-
Whether to change product lines, build
new plant etc.
6
โ€œApplication of economic theory and tools of
analysis of decision science and forward planning
to examine how an organization can achieve its
objectives most efficientlyโ€
7
8
Utilization of
minimum
resources
Earn maximum
profit
Resources
Demand
for
Resources
9
Economics โ€“
Theory &
Methodology
Business
Management
โ€“ Decision
Problems
Managerial
Economics โ€“
Application of
economics to
solve business
problems
๏‚ž Microeconomics
๏‚ž Pragmatic
๏‚ž Macroeconomics
๏‚ž Aims at helping the management
๏‚ž A scientific art
๏‚ž Prescriptive rather than descriptive
10
๏‚ž Theory of demand
๏‚— Demand Analysis
๏‚— Demand Theory
๏‚ž Theory of production
๏‚— Variable factor of
production
๏‚— Fixed factor of
production
๏‚ž Theory of price
๏‚ž Theory of profit
11
๏‚ž Theory of capital and
investment
๏‚ž Environmental issues
๏‚— Business cycles
๏‚— Industrial policy of the
country
๏‚— Trade and fiscal policy of the
country
๏‚— Taxation policy of the country
๏‚— Price and labour policy
Define the
problem
Determine
the
objective
Identify
possible
solutions
Select the best
possible
solution
Implement
the
decision
12
5 Stage Model of Decision Making Process
o Use of Statistical Techniques
o Time Series: For Demand forecasting
o Regression: Two or multiple variables used to study
interrelationships, estimation and prediction
o Measures of central tendency and variation
13
What is the role of Economics in
Business?
Costs, prices, output, compensation,
strategic behaviour and ethics making.
The Big Picture- Whose job is this?
Economic theory forms management
areas such as accounts, finance,
marketing, systems and operations.
14
Role Of Managerial Economist: To decide
๏‚ž What to produce?
๏‚ž Where?
๏‚ž How ?
๏‚ž How much?
๏‚ž Allocation of resources
๏‚ž For whom to produce?
๏‚ž Which price to sell?
15
Plan and control business
operations-
๏‚ž Cost minimisation
๏‚ž Profit maximisation ??
๏‚ž Managing competition
๏‚ž Economic intelligence
๏‚ž Market research
16
๏‚ž The principles of managerial economics are integral to the
decision making process within business.
๏‚ž Managerial economics provides information on consumers,
prices, costs, quantities, competition and business strategy.
๏‚ž A major contribution of managerial economics is the
estimation of risk.
17
Thank
you

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Managerial economics 15

  • 1. 1
  • 2. 2 Economics is the study of nature and uses of national wealth Father of Economics Adam Smith (1723-1790)
  • 3. I. Ceteris Paribus- Other things remaining equal ๏‚ž It is a Latin word means โ€˜with other things (being) the sameโ€™ 3
  • 4. II. Rationality ๏‚ž Implies that consumers and producers measure and compare costs and benefits before taking decisions ๏‚— Consumers: Maximising utility and minimising sacrifice ๏‚— Producers : Maximising profits and minimising costs 4
  • 5. A. Micro(individual consumers and firms) Macro (Aggregates- Industry, not firm) B. Positive โ€“ The distribution of income in India is unequal. Normative โ€“ The distribution of income in India should be equal. 5
  • 6. C. Time period ๏‚ž Short run -A time period not long enough for consumers and producers to adjust to a new situation- ๏‚ž Long run- Planning horizon- A time period long enough for consumers and producers to adjust to a new situation- All inputs can be varied- Whether to change product lines, build new plant etc. 6
  • 7. โ€œApplication of economic theory and tools of analysis of decision science and forward planning to examine how an organization can achieve its objectives most efficientlyโ€ 7
  • 9. 9 Economics โ€“ Theory & Methodology Business Management โ€“ Decision Problems Managerial Economics โ€“ Application of economics to solve business problems
  • 10. ๏‚ž Microeconomics ๏‚ž Pragmatic ๏‚ž Macroeconomics ๏‚ž Aims at helping the management ๏‚ž A scientific art ๏‚ž Prescriptive rather than descriptive 10
  • 11. ๏‚ž Theory of demand ๏‚— Demand Analysis ๏‚— Demand Theory ๏‚ž Theory of production ๏‚— Variable factor of production ๏‚— Fixed factor of production ๏‚ž Theory of price ๏‚ž Theory of profit 11 ๏‚ž Theory of capital and investment ๏‚ž Environmental issues ๏‚— Business cycles ๏‚— Industrial policy of the country ๏‚— Trade and fiscal policy of the country ๏‚— Taxation policy of the country ๏‚— Price and labour policy
  • 12. Define the problem Determine the objective Identify possible solutions Select the best possible solution Implement the decision 12 5 Stage Model of Decision Making Process
  • 13. o Use of Statistical Techniques o Time Series: For Demand forecasting o Regression: Two or multiple variables used to study interrelationships, estimation and prediction o Measures of central tendency and variation 13
  • 14. What is the role of Economics in Business? Costs, prices, output, compensation, strategic behaviour and ethics making. The Big Picture- Whose job is this? Economic theory forms management areas such as accounts, finance, marketing, systems and operations. 14
  • 15. Role Of Managerial Economist: To decide ๏‚ž What to produce? ๏‚ž Where? ๏‚ž How ? ๏‚ž How much? ๏‚ž Allocation of resources ๏‚ž For whom to produce? ๏‚ž Which price to sell? 15
  • 16. Plan and control business operations- ๏‚ž Cost minimisation ๏‚ž Profit maximisation ?? ๏‚ž Managing competition ๏‚ž Economic intelligence ๏‚ž Market research 16
  • 17. ๏‚ž The principles of managerial economics are integral to the decision making process within business. ๏‚ž Managerial economics provides information on consumers, prices, costs, quantities, competition and business strategy. ๏‚ž A major contribution of managerial economics is the estimation of risk. 17

Editor's Notes

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