2. 2
Economics is the
study of nature and
uses of national
wealth
Father of Economics
Adam Smith (1723-1790)
3. I. Ceteris Paribus- Other things remaining equal
๏ It is a Latin word means โwith other things (being) the
sameโ
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4. II. Rationality
๏ Implies that consumers and producers measure
and compare costs and benefits before taking
decisions
๏ Consumers: Maximising utility and minimising sacrifice
๏ Producers : Maximising profits and minimising costs
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5. A. Micro(individual consumers and firms)
Macro (Aggregates- Industry, not firm)
B. Positive โ The distribution of income in India is
unequal.
Normative โ The distribution of income in India should
be equal.
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6. C. Time period
๏ Short run -A time period not long enough for
consumers and producers to adjust to a new
situation-
๏ Long run- Planning horizon- A time period long
enough for consumers and producers to adjust to
a new situation- All inputs can be varied-
Whether to change product lines, build
new plant etc.
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7. โApplication of economic theory and tools of
analysis of decision science and forward planning
to examine how an organization can achieve its
objectives most efficientlyโ
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10. ๏ Microeconomics
๏ Pragmatic
๏ Macroeconomics
๏ Aims at helping the management
๏ A scientific art
๏ Prescriptive rather than descriptive
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11. ๏ Theory of demand
๏ Demand Analysis
๏ Demand Theory
๏ Theory of production
๏ Variable factor of
production
๏ Fixed factor of
production
๏ Theory of price
๏ Theory of profit
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๏ Theory of capital and
investment
๏ Environmental issues
๏ Business cycles
๏ Industrial policy of the
country
๏ Trade and fiscal policy of the
country
๏ Taxation policy of the country
๏ Price and labour policy
13. o Use of Statistical Techniques
o Time Series: For Demand forecasting
o Regression: Two or multiple variables used to study
interrelationships, estimation and prediction
o Measures of central tendency and variation
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14. What is the role of Economics in
Business?
Costs, prices, output, compensation,
strategic behaviour and ethics making.
The Big Picture- Whose job is this?
Economic theory forms management
areas such as accounts, finance,
marketing, systems and operations.
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15. Role Of Managerial Economist: To decide
๏ What to produce?
๏ Where?
๏ How ?
๏ How much?
๏ Allocation of resources
๏ For whom to produce?
๏ Which price to sell?
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16. Plan and control business
operations-
๏ Cost minimisation
๏ Profit maximisation ??
๏ Managing competition
๏ Economic intelligence
๏ Market research
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17. ๏ The principles of managerial economics are integral to the
decision making process within business.
๏ Managerial economics provides information on consumers,
prices, costs, quantities, competition and business strategy.
๏ A major contribution of managerial economics is the
estimation of risk.
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