1. DIRECT
MARKETING

2. INTRODUCTION
We are an NGO - “UMEED”
Our Mission - Saving and
enhancing the quality of life
through organs donation.
Our Vision – A trustworthy
organization for the people.
Initiative - Eye Donation
Campaign .

3. "Light up the
darkness in their
life. Pledge &
Donate Your
Eyes”

4. EYE DONATION CAMPAIGN
 Organised on –
26th January 2011 – Indian republic Day.
10th June 2011 – International Eye
Donation Day.
2nd October 2011- Mahatma Gandhi
Jayanti.

5. SOME FACTS AND FAQS
 We can light the life of a blind person by
donating our eyes after our death.
 What are the Reasons for Very Few Eye
Donations?
 Who can be eye donors?
 Whom should we contact to donate
eyes?
 How long will you take to reach?
 Will the recipient be informed of the
donor’s details?

6.  What is the need for Eye donation?
 1.5% of the population are unnecessarily blind
 25% live below the poverty line
 2.5 million children are suffering, including those who
 don't have the correct spectacles
 32% are under 15
 60% of blind children will not make it to adulthood.
 75% live in rural areas
 There are 12,000 ophthalmologists in the country but
 the majorities of them live and work in the urban areas.
 40% live in rural areas in Central & Northern India
where there is little access to quality eye care services.

7. FEATURES & PRICING
 Make people aware .
 Help blind people to get the vision and give a
new life .
 Pricing - It will be non- monetary i.e. your time,
efforts, willpower, guts, responsibility and your
dedication to stand up for the cause.
 Promotional Offers.

8. LEAD GENERATION
 Target Audience : above the age 18yrs.
 DATA COLLECTION METHODS:
1. Primary data :Surveys and Personal
Interviews.
2. Secondary data :Blood Bank or Donation camps
& Eye Care Hospitals .

9. DATABASE MANAGEMENT
 MANAGE THE DATA SOURCE:
1. In the case of surveys and personal
interviews.
2. In the case of secondary data.
3. In case of Eye Care Hospitals.
 MANAGE THE DATA ENTRY:
1. Distinguishing factor will be the code number.

10. CHANNELS USED
Group Selling
Face- to- Face selling
Email & Internet
Direct Response Print
Media

11. GROUP SELLING
 We can easily aware our target group, and this also
a „soft sell‟ approach.
 We will also tell the rewards they will get which will
bring in more people.

12. FACE-TO FACE SELLING
 Oldest forms of Direct Marketing.
 We can get the confirmation by talking to family
members.
 Direct approach to the people and make them
aware about the campaign.
 Motivate them to Pledge and Donate eyes.

13. EMAIL & INTERNET
 Our Website : www.umeedngo.com
 Online Registration.
 Social networking site like facebook, Orkut, and
others.
 Regularly update our site and that also at a cheap
cost.
 Can change our flash banner ads easily.
 Help to get more no. of people for eye donation.

15. DIRECT RESPONSE PRINT MEDIA
 Print Advertisements have longer shelf life.
 It will also allow us to get direct response from the
people.
 Acquistion (Direct marketing Strategy) :core aim : to
recruit maximum no. of target customers at
minimum cost.

16. 26th January 2011 – Indian republic Day.

17. 10th June 2011 - International Eye Donation Day.

18. 2nd October 2011- Mahatma Gandhi Jayanti.

19. “MAKE EYE DONATION
YOUR FAMILY
TRADITION”
Thank you !