Started: February 2007
online shopping retailer of fashion and
casual lifestyle products.
by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena.
than 100 brands
User friendly websites
Info centric buying and selling
24 hours all center
Designs from latest seasons
Announced as a winner of the Red Herring
Global 100 award.
Awarded as CNBC - TV18 as one of the Hottest
Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Ranked among the top 10 e-commerce
companies in India.
is an aggregator of many brands
Its business model is based on
procuring current season
merchandise from various
brands and making them
available on the portal
Its Now or Never
Variety is a Good Thing
Let The Beauty Come Through
has successfully used social
networking websites Facebook , Twitter,
Youtube, Pinterest, Google Plus to expand its
Myntra positions itself as a fashionable new
age brand. It launches major marketing
campaigns every year.
Myntra has used mostly viral marketing and
internet for its popularity coupled with
occasional discounts and referral discounts. It
can be given a rating of 3/5.
claims to be a cut above the rest since
it does not compel customers to exchange
products and instead returns the money.
is also going to launch a new tech
application called the virtual trial room in the
next few months.
incapable of handling high traffic
Limited numbers search queries for the users.
The actual product might differ from its display
Uniform quality of service is not
is not dial-up friendly.
It cannot ensure the reliability of the review.
It follows a bad practice of copying the reviews
of old book editions to new book editions even
though they have different content.
User cannot sell stuff on this website.
No Pop-up Advertisements which is good
prospect to earn extra bucks.
servers capable for handling high traffic
Deliver actual products as displayed.
Ensure uniform quality of services globally.
Be a dial-up friendly website.
Enable users to sell stuff on this website.
Pop-up Advertisements to earn more.