myntra.com, ppt, swati luthra, e commerce website, business model

1. ByJaya Dawar(066)
Swati Luthra(054)
Meenal Santani(039)
Reenu Singh(045)

3. 
Started: February 2007
 Indian
online shopping retailer of fashion and
casual lifestyle products.
 Headquarters
 Established
in Bangalore.
by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena.

4.  More
than 100 brands
 User friendly websites
 Info centric buying and selling
 24 hours all center
 Unique logistics
 Designs from latest seasons
 Brand exposition

5. 


Announced as a winner of the Red Herring
Global 100 award.
Awarded as CNBC - TV18 as one of the Hottest
Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Awards.
Ranked among the top 10 e-commerce
companies in India.

6.  Myntra.com
is an aggregator of many brands
 Its business model is based on
procuring current season
merchandise from various
brands and making them
available on the portal
 Its Now or Never
 Variety is a Good Thing
 Let The Beauty Come Through

7. Business to Customer (B to C) revenue model

8.  24
hr Shipping
 Technological
 Procurement
 Outbound
Logistics
 Marketing
and Sales

9.  Deals
and Specialties
 Payment
 Hassle
Options
Free Return
Policy
 Customer
 Tracking
Support
your Orders

10.  Myntra
has successfully used social
networking websites Facebook , Twitter,
Youtube, Pinterest, Google Plus to expand its
customer base.
 Myntra positions itself as a fashionable new
age brand. It launches major marketing
campaigns every year.
 Myntra has used mostly viral marketing and
internet for its popularity coupled with
occasional discounts and referral discounts. It
can be given a rating of 3/5.

11.  Myntra
claims to be a cut above the rest since
it does not compel customers to exchange
products and instead returns the money.
 It
is also going to launch a new tech
application called the virtual trial room in the
next few months.

13.  Servers
incapable of handling high traffic
burst.
 Limited decentralization.
 Limited numbers search queries for the users.
 The actual product might differ from its display
image.
 Uniform quality of service is not
ensured, globally.

14.  Myntra.com
is not dial-up friendly.
 It cannot ensure the reliability of the review.
 It follows a bad practice of copying the reviews
of old book editions to new book editions even
though they have different content.
 User cannot sell stuff on this website.
 No Pop-up Advertisements which is good
prospect to earn extra bucks.

15.  Have
servers capable for handling high traffic
burst.
 Deliver actual products as displayed.
 Ensure uniform quality of services globally.
 Be a dial-up friendly website.
 Enable users to sell stuff on this website.
 Pop-up Advertisements to earn more.

16. THANK YOU!!!