Highlighting the most successful social media marketing strategies that OREO had used

1. WELCOME!
Presenter: Maha H

2. S.no
Topic
1.
Oreo Background and History
2.
Oreo’s Successful Social Media
Marketing Strategies
Secret Behind Oreo’s Successful Social
Media Marketing
References
3.
4.

3. Oreo Background and History
The "Oreo Biscuit" was first developed and produced by the National Biscuit Company (today
known as Nabisco) in 1912 at in New York City. The name Oreo was then first trademarked
on March 14, 1912. However, the mystery behind how Oreo got its name still remains
unsure.
Today, Oreo is not only the best selling cookie in United States but it is the world's favorite
best-selling cookie brand of the 21st century with $1.5 billion in global annual revenues.
Kraft Foods is the proud custodian of Oreo, and Oreo is one of the company's 12 “billiondollar” brand.
Oreo is now enjoyed in more than 100 countries around the world like MiddleEast, UK, Pakistan, etc. In markets around the world, Oreo comes in surprising local
flavors, like blueberry and green tea ice cream, and fun shapes and forms, like Oreo Minis
and Triple Double Oreo and several others. We also see many international food companies
using Oreo as a part of their desserts and beverages like Starbucks, Baskin
Robbins, Cadbury, etc and co-marketing accordingly.
One thing remains right at the heart of milk's favorite cookie: the iconic “twist, lick, dunk”
ritual that brings people together like no other biscuit can

4. Oreo’s most Successful Social Media
Marketing Strategies
1. Real time Social Media Marketing
When the Super Bowl
unexpectedly went dark at
the halftime show, OREO
quickly tweeted a clever
image showing the power
of real-time marketing to
reinforce the brand in a
moment of confusion.
"You can still dunk in the
dark’’ taking advantage of
the viewers who turned to
social media.

5. Real time Social Media Marketing
Just moments after
the news of the
royal baby’s gender
broke, OREO took
advantage of the
perfect timing on
twitter by tweeting
an image of a milk
bottle with an
OREO cookie
featuring the tag
line "long live the
Crème"

6. 2. Oreo's Daily Twist Social Media Campaign
Each day from June 25 to October 2, 2012, Oreo released a whimsical image of the cookie
redesigned to commemorate something that had happened on that date.
The campaign was housed primarily on Oreo’s Facebook page and managed to increase
customer engagement 110%, according to the company. Oreo also added nearly 5 million
likes during the campaign’s run.

7. 3. Oreo's Cookie Vs. Cream Video Campaign
Oreo's 'Cookie vs. Cream' videos were a clever campaign housed on their YouTube
account. They feature wildly elaborate machines that are designed to split Oreo
cookies into two pieces and remove the cream filling. The first video from this ad
campaign shows a separator created by physicist David Neevel, and in three weeks
it received over 4 million views.
http://www.youtube.com/watch?feature=player_embedded&v=pii4G8Fk
CA4
SECRET BEHIND OREO’S SOCIAL MEDIA MARKETING
SUCCESS:
By clearly defining S-pecific M-easurable A-ctionable Relevant T-ime related (SMART) goals for each strategy
Being Timely and Topical
Promoting Consistently and Frequently
Using Graphics, Simple Concepts
Taking into account the Circumstantial Emotions
Having Fun

8. REFERENCES:
http://www.fastcompany.com/3014669/fast-feed/with-the-royal-babyoreo-shows-it-has-perfect-timing-on-twitter
http://www.shopify.com/blog/7589919-the-secret-behind-oreos-socialmedia-marketing#ixzz2kwGgIT9C

9. THANKYOU
THANKYOU!!
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