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Presentation on pepsico
Presentation On Pepsi

Presented For:
Oral Communication

               Presented To:
                 MISS SADIA
                              Presented By:
                                HINA FATIMA
                                SOHAIL KHAN
                                SADAF RANI
                                BAKHT ROZA
Introduction
Pepsi is a carbonated soft drink produced and
manufactured by PepsiCo, and PepsiCo is       the American
Multinational Company and world leader in convenient snacks,
foods and beverages with revenues of more than $43 billion
and over 198,000 employees.

Pepsi has been bringing fun and refreshment to consumers
for over 100 years. The drink was first made in the 1890s by
pharmacist Caleb Bradham in New Bern, North Carolina. The brand
was trademarked on June 16, 1903. There have been many Pepsi
variants produced over the years since 1898.

Pepsi can be found in nearly 200 countries around the globe.
WORLD’S HEADQUARTERS
• PepsiCo World Head quarters is located in
  Purchase at New York.
Indra Krishnamurthy Nooyi , who was ranked No.
11 in Fortune's list of the most powerful women
in business, joined the company in 1994 and was
named CEO in 2001. She was born in India and has
done her education in India .
   She has been the chief executive of PepsiCo
since 2006. During her time, healthier snacks have
been marketed and the company is striving for a
net-zero impact on the environment. This focus on
healthier foods and lifestyles is part of Nooyi's
"Performance With Purpose" philosophy.
PEPSI
               Ingredients
1.   Syrup
2.   Sugar
3.   Colorings
4.   Phosphoric acid
5.   Caffeine
6.   Citric acid
7.   Natural flavors
Vision & Mission Statement
                         Vision
Our vision is to be the world's best beverage company.
 Being the best means providing outstanding quality,
 service, cleanliness and value, so that their every customer
 is contented and happy with their products.
                          Mission
To be the world's premier consumer Products Company
 focused on convenient foods and beverages. We seek to
 produce healthy financial rewards to investors as we
 provide opportunities for growth and enrichment to our
 employees, our business partners and the communities in
 which we operate. And in everything we do, we strive for
 honesty, fairness and integrity.
Pepsi-Co Brands
Frito-Lay merged with Pepsi-Cola in 1965.Frito-Lay
brands account for 59% of the U.S. snack chip industry.
The Frito Lay delivers a wide variety of fun and
environmentally friendly foods in around 160 countries
and territories.
PepsiCo acquired Tropicana in 1998. Today the Tropicana
brand is available in 63 countries. Tropicana’s pure and
fresh fruit juice in easy to handle packages has attracted
the consumers.
PepsiCo merged with The Quaker Oats Company in
2001. Quaker's power-packed line of popular brands
expands companies portfolio with a wide range of healthy
food choices.
Gatorade sports drinks was acquired by the Quaker Oats
Company in 1983 and became a part of PepsiCo with the
merger in 2001. Gatorade is the first isotonic sports drink.
Created in 1965 by researchers at the University of Florida for
the school's football team, "The Gators," Gatorade is now the
world's leading sport's drink.
Other Brands….
FINANCIAL ANALYSIS
Equity Ratio

:
    ER= Total Equity x 100
        Total Assets                    Equity ratio
                             2
• 2006 15447 / 29930 x 100
       =51%                  1
• 2007 17325/ 34628x 100     0
       =50%
                                 2006
• 2008 12203 35994x 100                    2007
                                                       2008
       =33%
Current Ratio

• CR =Current Assets/ Current
  Liabilities
                                          Current Ratio
• 2006=9130/6860=1.33       1.4
                            1.3
• 2007=10151/7753=1.30      1.2
                             1.1

• 2008=10806/8787=1.22             2006
                                              2007
                                                          2008
DEBT RATIO
DR= Total Liability x100
                                                DEBT RATIO
         Total Assets
•   2006 14562 / 29930 x 100=48.65%   100.00%
                                       50.00%
•   2007 17394/34628 x 100=50.23%
                                        0.00%

•   2008 23888/35994 x 100=66.36%               2006   2007   2008
Rate of G.P on Sales
G.P Rate = G.P___
         T.Sales

                                          Rate of G.P on Sales
2006 = 19375    x 100 = 55.14%
                                 56.00%
      35137
                                 55.00%
                                 54.00%
2007 = 21436   x 100n =54.30%
                                 53.00%
      39474
                                 52.00%
                                 51.00%
2008 = 22900   x 100   =52.94%
      43251                                 2006   2007   2008
Debt to Equity Ratio
Debt to Equity Ratio = Total Liabilities
             Total Stockholder’s Equity

• 2006 14562/15447                             Debt to Equity Ratio
         =0.94                         2
• 2007 17394 / 17325                       1
         =1.0039                           0
• 2008 23888/12203                             2006
                                                      2007
                                                               2008
         =1.95
EARNING PER SHARE

• EPS=Net Income/No. of
  Shares
• 2006
      5642/1782=3.16              Earning Per share
                       3.5
• 2007
      5658/1782=3.17       3
                          2.5

• 2008                          2006
                                        2007
      5142/1782=2.88                                  2008
RECEIVABLE TURNOVER
                      RATIO
REC.turnover in days    = net sales
                   Average receivable



•   2006 35137 / 3725 = 9.43
                                            Receivable turnover in days
    In Days     365/9.43 =39days
                                           41
•   2007 39474 / 4389 =8.99
                                           40
     In Days     365/8.99 = 41days
•                                          39

•   2008 43251/4683                =9.23   38
                                                2006    2007   2008
    In Days     365/9.23 = 39days
WORKING CAPITAL
• WORKING CAPITAL=C.A-C.L
                                   working capital
• 2006=9130-6860=2270
                            2400
• 2007=10151-7753=2398      2200
                            2000
• 8008=10805-3787=2019      1800
                                   2006   2007
                                                     2008
TIME INTREST EARN
•   TIME INTREST EARN=
•   EARNING BEFORE INTREST TAX
          INTREST EXP


                                      Time interest earned
• 2006=6989/239=29.24
                                 40
• 2007=7631/224=33.32
                                 20
• 2008=7021/329=21.34
                                 0
                                      2006    2007    2008
Inventory Turnover ratio
Inventory turnover =
                                        Inventory turnover in days
         Cost of Goods Sold
        Average inventory
                                      46
•   2006 15762/ 1926 =8.18           45.8
•   In Days 365/8.18 = 45 DAYS       45.6
•   2008    18038/ 2290 = 7.8        45.4
•   In Days 365/7.8 = 46 DAYS        45.2
•                                     45
•   2009       20351/2522 =8.06      44.8
•   In Days     365/8.06 = 45 DAYS   44.6
                                     44.4
                                            2006    2007    2008
COMPETITOR
• The main competitor of pepsi is coca cola
COMPETITORS
 COCA COLA THE BRAND KNOWN AROUND THE WORLD.
IT IS THE LARGEST PRODUCER AND DISTRIBUTOR OF THE
COLAS IN THE WORLD.




 COLA SPENDING A LOT OF MONEY ON THE ADVERTISING
ABOUT THE WINING WAR OF THE
COMPETITION



Q: Who has been wining the war?
1950: Coke have 47% and Pepsi have 10%
1970: Coke have 35% and Pepsi have 29%
1990: Coke have 41% and Pepsi have 32%
2000:Coke have 44% and Pepsi have31.4%
2006:Coke have 43.1% and Pepsi have 31.7%.
MARKETING
Different Media
Television             Print
Cable food network
                       Newspaper (food category)
Frequency (super
  bowl, playoffs)      Magazines (most popular
                         ones)
Vehicles
Public buses           Billboards

Taxi                   Internet
Media Strategies
• Use the media to attract non-Diet Pepsi users
  through TV, radio

• Print adds

• Advertise Diet Pepsi during warmer months May –
  September

• The target audience will be exposed to Diet Pepsi
  commercials for 10 Wks
Target market
• The target market of Pepsi is mostly young
  people of ages between 14 & 30. And also
  target hotels, restaurants, schools, universities
  and stores.
• In short generation-y is target market of Pepsi
BEVERAGES
PRODUCTS Mix
                 ( foods & beverages )
Beverages mix:
1. Carbonated categories:
  -   Fun for you portfolio ( Pepsi Cola, Diet Pepsi )
2. Non-carbonated
  -   Better-for-you and Food-for-you portfolio
  -   ( Tropicana series )
Carbonated Drinks Categories
•   Pepsi
•   Diet Pepsi
•   Caffeine Free Diet Pepsi
•   Diet Pepsi Max
•   Jazz Diet Pepsi
•   Diet Pepsi Lime
•   Diet Pepsi Vanilla
•   Pepsi Wild Cherry
•   Diet Pepsi Wild Cherry
•   Pepsi ONE
•   Mountain Dew
•   Diet Mountain Dew
•   Mirinda
•   Slice
•   Aquafina
•   Aquafina Alive
•   Aquafina FlavorSplash
•   Aquafina Sparkling
Non-carbonated Drinks Category




•   Tropicana Pure Premium juices
•   Tropicana Twister juice drinks
•   Tropicana Smoothies
•   Tropicana Pure Tropics juices
•   Dole juices (License)
•   Tropicana 100 juices
•   Naked Juice
MATRIX AND
STRATEGIES
SWOT
•   Strength
      1.  Company has a very established name and a good reputation.
      2.  Pepsi has large market share than its competitors.
      3.  As the target customers of Pepsi is young generation, so Pepsi has
          more brand loyal customers.
      4. Pepsi is an international company and it has a very strong position
          internationally.
      5. The environment of factory is very good and attractive.
      6. Pepsi spends a lot of budget on its advertising.
      7. Pepsi has a very vast distribution channel and it is easily available
          everywhere.
      8. Employees are also motivated.
      9. Pepsi offers many discount schemes for customers time to time.
      10. Pepsi Cola is sponsoring sports, musical concerts, walks.
SWOT Cont’
•   Weaknesses
     1.   Pepsi does not offer any sort of incentive or discount to its
          retailers.
     2.   Pepsi target only young customers in their promotions.
     3.   Pepsi tin pack is not available in far off rural areas.
     4.   Pepsi is not considering many potential outlets like hotels,
          college canteens etc.
     5.   Unavailability of all products of Pepsi at the same time at the
          same outlet.
     6.   Offering low margins to its retailers
     7.   Political Franchises
     8.   Not all the PepsiCo products bear the company name
SWOT Cont’
•   Opportunities
      1.  Demand of Pepsi is more than its competitors.
      2.  Increase in population
      3.  Company may start entering rural areas also.
      4.  The company may also diversify its business in some other potential
          business.
      5. Increased interest of people in musical groups, cultural shows and
          sports has provided an opportunity for Pepsi to increase its sales
          through them.
      6. Increasing demand of beverages among young generation will increase
          growth rate in this industry.
      7. Usage of products among target market consisting young generation
          has been increasing day by day.
      8. Changing Social Trend
      9. Distribution of snack foods
      10. Diversification
SWOT
•   Threats
     1.  Tough rivalry among competitors
     2.  Cola drinks are not good for the health so the awareness level of
         the people is in creasing which is a big threat to the company.
     3. Economic downfall might bring meaning full damages.
     4. Government regulations
     5. Law & order situations of the country
     6. Non-Carbonated Substitutes
     7. Political Instability
     8. Threat of Labor Strikes
     9. Shortage of resources
     10. Shortage of electricity
TWOS Matrix Of Pepsi
We have discussed SWOT analysis of Pepsi-Co
in our previous slides and now here we are
going to discuss the TOWS Matrix of Pepsi-Co.
SO Analyses & Developing Strategies
• S6+O1
  – S6=Pepsi spends a lot of budget on its advertising
  – O1=Demand of Pepsi is more than its competitors
      • Pepsi has a budget capacity to avail or maintain its products’ demand.
               » Advertising/Promotional Strategy in order to maintain or increase its
                 demand.
• S7+O3
  – S7=Pepsi has a very vast distribution channel and it is easily available
    everywhere.
  – O3=The company may also diversify its business in some other
    potential business
      • Pepsi has a strong and wide distribution channel which will help in
        placement of new products also.
               » Product diversification
ST Analyses & Developing Strategies
•   S6+T1+T2
     – S6=Pepsi spends a lot of budget on its advertising
     – T1=Tough Rivalry Compaction
     – T2= Cola drinks are not good for the health so the awareness level of the people is in
       creasing which is a big threat to the company.
          • Pepsi has a huge budget for advertising.
                      » Advertising/Promotional Strategy in order to place its positioning step ahead among its
                        competitors.
                      » Awareness Campaigns in order to increase people awareness about products benefits while
                        using its brand.
•   S4+T3+T9
     – S4=Pepsi is an international company and it has a very strong position internationally.
     – T3=Economic downfall might bring meaning full damages. (Cost of raw
       material, purchasing power etc)
     – T9=Shortage of electricity
          • Wide Target market and huge market segmentation.
                      » Market Development will help to maintain its profits if any undue or uncertain events will occur.
                      » Backward Integration will have its own electricity generation equipments
WT Analyses & Developing Strategies
• W6+T1
  – W6= Political Franchises
  – T1=Tough Rivalry Compaction
      • Political Franchises may lead to the conflicts and it could be the strength
        for the competitors.
                » Forward Integration In order to have its own distribution channels
• W7+T1
  – S4=Not all the PepsiCo products bear the company name.
  – T3=Tough Rivalry Compaction
      • Promotional Campaign for individual products
                » Promotional Campaign will help to increase awareness among people
                  about every products of the company.
WO Analyses & Developing Strategies
• W5+O8
  – W5= Offering low margins to its retailers
  – O8= Distribution of snack foods
      • Local brands of snack foods provides higher margins.
               » Pricing strategy will enhance the retailer’s interest to stock company’s
                 snack products.
• W4+O1
  – W4=Unavailability of all products of Pepsi at the same time at the
    same outlet.
  – O1=Demand of Pepsi is more than its competitors.
      • Unavailability of every product might lead bad image on the customers
        which will directly benefits to the competitors.
               » Placement strategy is more important in order to have every products
                 of the company at the same outlet.
Internal Factors Evaluation
• It is based on thorough review of the
  corporation, product category, competition,
  customers, identities and evaluates the
  internal strengths and weakness of the
  companies.
• Its include Strengths & Weaknesses
Presentation on pepsico
External Factors Evaluation
• It is based on thorough review of the
  Economic, Demographic, Technological,
  Political & Legal, Social & Cultural Factors.
• Its include Opportunities & Threads
Presentation on pepsico
Conclusion
    Pepsi is a well renowned company and it has
    maintained its position well by understanding the
    client psychology.

•   By ensuring quality.
•   By introducing ingenuity in products.
•   By enlarging its product base .
•   By keeping economic factors in view.
•   By intense and jazzy advertisements.
Presentation on pepsico

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Presentation on pepsico

  • 2. Presentation On Pepsi Presented For: Oral Communication Presented To: MISS SADIA Presented By: HINA FATIMA SOHAIL KHAN SADAF RANI BAKHT ROZA
  • 3. Introduction Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees. Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. Pepsi can be found in nearly 200 countries around the globe.
  • 4. WORLD’S HEADQUARTERS • PepsiCo World Head quarters is located in Purchase at New York.
  • 5. Indra Krishnamurthy Nooyi , who was ranked No. 11 in Fortune's list of the most powerful women in business, joined the company in 1994 and was named CEO in 2001. She was born in India and has done her education in India . She has been the chief executive of PepsiCo since 2006. During her time, healthier snacks have been marketed and the company is striving for a net-zero impact on the environment. This focus on healthier foods and lifestyles is part of Nooyi's "Performance With Purpose" philosophy.
  • 6. PEPSI Ingredients 1. Syrup 2. Sugar 3. Colorings 4. Phosphoric acid 5. Caffeine 6. Citric acid 7. Natural flavors
  • 7. Vision & Mission Statement Vision Our vision is to be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products. Mission To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
  • 9. Frito-Lay merged with Pepsi-Cola in 1965.Frito-Lay brands account for 59% of the U.S. snack chip industry. The Frito Lay delivers a wide variety of fun and environmentally friendly foods in around 160 countries and territories.
  • 10. PepsiCo acquired Tropicana in 1998. Today the Tropicana brand is available in 63 countries. Tropicana’s pure and fresh fruit juice in easy to handle packages has attracted the consumers.
  • 11. PepsiCo merged with The Quaker Oats Company in 2001. Quaker's power-packed line of popular brands expands companies portfolio with a wide range of healthy food choices.
  • 12. Gatorade sports drinks was acquired by the Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. Gatorade is the first isotonic sports drink. Created in 1965 by researchers at the University of Florida for the school's football team, "The Gators," Gatorade is now the world's leading sport's drink.
  • 15. Equity Ratio : ER= Total Equity x 100 Total Assets Equity ratio 2 • 2006 15447 / 29930 x 100 =51% 1 • 2007 17325/ 34628x 100 0 =50% 2006 • 2008 12203 35994x 100 2007 2008 =33%
  • 16. Current Ratio • CR =Current Assets/ Current Liabilities Current Ratio • 2006=9130/6860=1.33 1.4 1.3 • 2007=10151/7753=1.30 1.2 1.1 • 2008=10806/8787=1.22 2006 2007 2008
  • 17. DEBT RATIO DR= Total Liability x100 DEBT RATIO Total Assets • 2006 14562 / 29930 x 100=48.65% 100.00% 50.00% • 2007 17394/34628 x 100=50.23% 0.00% • 2008 23888/35994 x 100=66.36% 2006 2007 2008
  • 18. Rate of G.P on Sales G.P Rate = G.P___ T.Sales Rate of G.P on Sales 2006 = 19375 x 100 = 55.14% 56.00% 35137 55.00% 54.00% 2007 = 21436 x 100n =54.30% 53.00% 39474 52.00% 51.00% 2008 = 22900 x 100 =52.94% 43251 2006 2007 2008
  • 19. Debt to Equity Ratio Debt to Equity Ratio = Total Liabilities Total Stockholder’s Equity • 2006 14562/15447 Debt to Equity Ratio =0.94 2 • 2007 17394 / 17325 1 =1.0039 0 • 2008 23888/12203 2006 2007 2008 =1.95
  • 20. EARNING PER SHARE • EPS=Net Income/No. of Shares • 2006 5642/1782=3.16 Earning Per share 3.5 • 2007 5658/1782=3.17 3 2.5 • 2008 2006 2007 5142/1782=2.88 2008
  • 21. RECEIVABLE TURNOVER RATIO REC.turnover in days = net sales Average receivable • 2006 35137 / 3725 = 9.43 Receivable turnover in days In Days 365/9.43 =39days 41 • 2007 39474 / 4389 =8.99 40 In Days 365/8.99 = 41days • 39 • 2008 43251/4683 =9.23 38 2006 2007 2008 In Days 365/9.23 = 39days
  • 22. WORKING CAPITAL • WORKING CAPITAL=C.A-C.L working capital • 2006=9130-6860=2270 2400 • 2007=10151-7753=2398 2200 2000 • 8008=10805-3787=2019 1800 2006 2007 2008
  • 23. TIME INTREST EARN • TIME INTREST EARN= • EARNING BEFORE INTREST TAX INTREST EXP Time interest earned • 2006=6989/239=29.24 40 • 2007=7631/224=33.32 20 • 2008=7021/329=21.34 0 2006 2007 2008
  • 24. Inventory Turnover ratio Inventory turnover = Inventory turnover in days Cost of Goods Sold Average inventory 46 • 2006 15762/ 1926 =8.18 45.8 • In Days 365/8.18 = 45 DAYS 45.6 • 2008 18038/ 2290 = 7.8 45.4 • In Days 365/7.8 = 46 DAYS 45.2 • 45 • 2009 20351/2522 =8.06 44.8 • In Days 365/8.06 = 45 DAYS 44.6 44.4 2006 2007 2008
  • 25. COMPETITOR • The main competitor of pepsi is coca cola
  • 26. COMPETITORS  COCA COLA THE BRAND KNOWN AROUND THE WORLD. IT IS THE LARGEST PRODUCER AND DISTRIBUTOR OF THE COLAS IN THE WORLD.  COLA SPENDING A LOT OF MONEY ON THE ADVERTISING
  • 27. ABOUT THE WINING WAR OF THE COMPETITION Q: Who has been wining the war? 1950: Coke have 47% and Pepsi have 10% 1970: Coke have 35% and Pepsi have 29% 1990: Coke have 41% and Pepsi have 32% 2000:Coke have 44% and Pepsi have31.4% 2006:Coke have 43.1% and Pepsi have 31.7%.
  • 29. Different Media Television Print Cable food network Newspaper (food category) Frequency (super bowl, playoffs) Magazines (most popular ones) Vehicles Public buses Billboards Taxi Internet
  • 30. Media Strategies • Use the media to attract non-Diet Pepsi users through TV, radio • Print adds • Advertise Diet Pepsi during warmer months May – September • The target audience will be exposed to Diet Pepsi commercials for 10 Wks
  • 31. Target market • The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores. • In short generation-y is target market of Pepsi
  • 33. PRODUCTS Mix ( foods & beverages ) Beverages mix: 1. Carbonated categories: - Fun for you portfolio ( Pepsi Cola, Diet Pepsi ) 2. Non-carbonated - Better-for-you and Food-for-you portfolio - ( Tropicana series )
  • 34. Carbonated Drinks Categories • Pepsi • Diet Pepsi • Caffeine Free Diet Pepsi • Diet Pepsi Max • Jazz Diet Pepsi • Diet Pepsi Lime • Diet Pepsi Vanilla • Pepsi Wild Cherry • Diet Pepsi Wild Cherry • Pepsi ONE • Mountain Dew • Diet Mountain Dew • Mirinda • Slice • Aquafina • Aquafina Alive • Aquafina FlavorSplash • Aquafina Sparkling
  • 35. Non-carbonated Drinks Category • Tropicana Pure Premium juices • Tropicana Twister juice drinks • Tropicana Smoothies • Tropicana Pure Tropics juices • Dole juices (License) • Tropicana 100 juices • Naked Juice
  • 37. SWOT • Strength 1. Company has a very established name and a good reputation. 2. Pepsi has large market share than its competitors. 3. As the target customers of Pepsi is young generation, so Pepsi has more brand loyal customers. 4. Pepsi is an international company and it has a very strong position internationally. 5. The environment of factory is very good and attractive. 6. Pepsi spends a lot of budget on its advertising. 7. Pepsi has a very vast distribution channel and it is easily available everywhere. 8. Employees are also motivated. 9. Pepsi offers many discount schemes for customers time to time. 10. Pepsi Cola is sponsoring sports, musical concerts, walks.
  • 38. SWOT Cont’ • Weaknesses 1. Pepsi does not offer any sort of incentive or discount to its retailers. 2. Pepsi target only young customers in their promotions. 3. Pepsi tin pack is not available in far off rural areas. 4. Pepsi is not considering many potential outlets like hotels, college canteens etc. 5. Unavailability of all products of Pepsi at the same time at the same outlet. 6. Offering low margins to its retailers 7. Political Franchises 8. Not all the PepsiCo products bear the company name
  • 39. SWOT Cont’ • Opportunities 1. Demand of Pepsi is more than its competitors. 2. Increase in population 3. Company may start entering rural areas also. 4. The company may also diversify its business in some other potential business. 5. Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them. 6. Increasing demand of beverages among young generation will increase growth rate in this industry. 7. Usage of products among target market consisting young generation has been increasing day by day. 8. Changing Social Trend 9. Distribution of snack foods 10. Diversification
  • 40. SWOT • Threats 1. Tough rivalry among competitors 2. Cola drinks are not good for the health so the awareness level of the people is in creasing which is a big threat to the company. 3. Economic downfall might bring meaning full damages. 4. Government regulations 5. Law & order situations of the country 6. Non-Carbonated Substitutes 7. Political Instability 8. Threat of Labor Strikes 9. Shortage of resources 10. Shortage of electricity
  • 41. TWOS Matrix Of Pepsi We have discussed SWOT analysis of Pepsi-Co in our previous slides and now here we are going to discuss the TOWS Matrix of Pepsi-Co.
  • 42. SO Analyses & Developing Strategies • S6+O1 – S6=Pepsi spends a lot of budget on its advertising – O1=Demand of Pepsi is more than its competitors • Pepsi has a budget capacity to avail or maintain its products’ demand. » Advertising/Promotional Strategy in order to maintain or increase its demand. • S7+O3 – S7=Pepsi has a very vast distribution channel and it is easily available everywhere. – O3=The company may also diversify its business in some other potential business • Pepsi has a strong and wide distribution channel which will help in placement of new products also. » Product diversification
  • 43. ST Analyses & Developing Strategies • S6+T1+T2 – S6=Pepsi spends a lot of budget on its advertising – T1=Tough Rivalry Compaction – T2= Cola drinks are not good for the health so the awareness level of the people is in creasing which is a big threat to the company. • Pepsi has a huge budget for advertising. » Advertising/Promotional Strategy in order to place its positioning step ahead among its competitors. » Awareness Campaigns in order to increase people awareness about products benefits while using its brand. • S4+T3+T9 – S4=Pepsi is an international company and it has a very strong position internationally. – T3=Economic downfall might bring meaning full damages. (Cost of raw material, purchasing power etc) – T9=Shortage of electricity • Wide Target market and huge market segmentation. » Market Development will help to maintain its profits if any undue or uncertain events will occur. » Backward Integration will have its own electricity generation equipments
  • 44. WT Analyses & Developing Strategies • W6+T1 – W6= Political Franchises – T1=Tough Rivalry Compaction • Political Franchises may lead to the conflicts and it could be the strength for the competitors. » Forward Integration In order to have its own distribution channels • W7+T1 – S4=Not all the PepsiCo products bear the company name. – T3=Tough Rivalry Compaction • Promotional Campaign for individual products » Promotional Campaign will help to increase awareness among people about every products of the company.
  • 45. WO Analyses & Developing Strategies • W5+O8 – W5= Offering low margins to its retailers – O8= Distribution of snack foods • Local brands of snack foods provides higher margins. » Pricing strategy will enhance the retailer’s interest to stock company’s snack products. • W4+O1 – W4=Unavailability of all products of Pepsi at the same time at the same outlet. – O1=Demand of Pepsi is more than its competitors. • Unavailability of every product might lead bad image on the customers which will directly benefits to the competitors. » Placement strategy is more important in order to have every products of the company at the same outlet.
  • 46. Internal Factors Evaluation • It is based on thorough review of the corporation, product category, competition, customers, identities and evaluates the internal strengths and weakness of the companies. • Its include Strengths & Weaknesses
  • 48. External Factors Evaluation • It is based on thorough review of the Economic, Demographic, Technological, Political & Legal, Social & Cultural Factors. • Its include Opportunities & Threads
  • 50. Conclusion Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology. • By ensuring quality. • By introducing ingenuity in products. • By enlarging its product base . • By keeping economic factors in view. • By intense and jazzy advertisements.