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Case Study:
When Tacit and Explicit Knowledge aren’t Enough

Steven Wieneke
Wieneke & Wieneke, Inc.
elkawareness.com

February 18, 2014
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
When Tacit and Explicit Knowledge aren’t Enough
or

That’s why its called Knowledge Management

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Background
 Midwest Manufacturer has successful commercial and military
products.
• Manufacturer employees 1400 technical professionals plus
marketing, sales, business support and manufacturing
employees.
• Manufacturer has multiple locations for technical staff and
manufacturing.
• The majority of technical professionals have 25 or more years of
service.
• Groups of technical professionals have unique SharePoint
repositories for their technical information, specifications and
requirements.
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Opportunity
• Management decides to co-locate two stand alone
organizations.

• Relocation prompts significant number of retirements and
voluntary separations.
• Significant influx of technical professionals with a variety of
related experience but not necessarily direct experience.
• Significant influx of new (technical) graduates.
• Unique SharePoint repositories are available but not easily
accessed (or even known/found), not readily used/applied
and not trusted sources.
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Relocation Outcome…
Before Relocation
25 Years

Years of Experience with Manufacturer
Organization Organization
#1
#2
Culture
Culture

Wieneke & Wieneke, Inc. / Copyright 2014

After Relocation
2 Years

Years of Experience with Manufacturer

Not Yet Assimilated Culture
with a Generation Gap

elkawareness.com
Knowledge Management State prior to Intervention
• Survey to Harvest Knowledge during Exit Interviews.

• Purchased a Sematic Search Software to Index and Search
Multiple Share Point Repositories.
• Revised Review (Mentoring) Process to Ensure Product
Robustness.
• Sr. Executive Management wants a “Product Technical Memory”

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Knowledge Management State prior to Intervention
• Harvesting Knowledge during an Exit Interview
Pros
None

Wieneke & Wieneke, Inc. / Copyright 2014

Cons
Insults Employee
Inappropriate
environment to reflect on
and document one’s
experience
Insufficient time to
reflect on and document
one’s experience
elkawareness.com
Knowledge Management State prior to Intervention

• Sematic Search Software to Index and Search Multiple Share
Point Repositories
Pros

Cons

Method for Expert/Mentor to
find existing knowledge
Sematic artificial intelligence
expands search

Requires training and continual
use to maintain proficiency
Requires Expert/Mentor to
formulate search and evaluate
relevance of results
Does not integrate with other
software applications

Must know what files to index
Initial indexing is a time
consuming process
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Knowledge Management State prior to Intervention
• Revised Review (Mentoring) Process to Ensure Product
Robustness.

Pros
Cons
Process is essential in ensuring
Timing of revised Process
product robustness
training competes for resources
to populate Technical Memory
Process can be easily enhanced Some of the behavior resulting
by implementing active
from this training will likely
knowledge methods with
need to be unlearned once
assessments
assessments are implemented

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Intervention Goal – Move to Active Explicit Knowledge
Structured for Assessments and Embedded in Workflow

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Intervention – Requires Shifting Several Pervasive
Mental Models

• Shifting from Document Centric (passive) Model
to Assessment Centric Model (active)
• Documenting Corrections to Documenting
Preventions

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Intervention – Shifting from Document to Assessment Centric
Document Centric

Knowledge
SEEKER

???

Assessment Centric
Knowledge Packets…
…more like paragraphs
grouped into pages or
chapters called Knowledge
Sets or Assessments
Knowledge
RECEIVER
Knowledge
HOLDER delivers
Knowledge in
Knowledge
RECEIVER’S
workflow

Library Model
Wieneke & Wieneke, Inc. / Copyright 2014

Appraisal Model
elkawareness.com
Intervention – Shifting from Document to Assessment Centric

Document Centric

“End-of-Life Cycle”
Documents

Wieneke & Wieneke, Inc. / Copyright 2014

Assessment Centric

Dynamic, Living
Virtual Documents

elkawareness.com
Intervention – Shifting from Document to Assessment Centric
Document Centric Author

Assessment Centric Author

Write down what I can recall
being relevant

Who is the end user of this
assessment?

Free text

What is being assessed?
What is its current state?

Not Structured

What is known (available) at the
time of this assessment?
What is the actionable assessment
continuum (Red, Yellow, Green)?
What is assessment remediation if
not Preferred (Green)?
What is the context (Why’s, When's,
Where's) for the assessment rules?

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Intervention – Shifting from Documenting Corrections to
Documenting Preventions

Example…
Write down or store
my cell #…
248.000.0000
Number that Works  Infinite

All Numbers that don’t Work  Infinity

What “works” goes into Technical Memory
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Major Implementation Steps…
1.
2.
3.
4.
5.
7.
8.
9.

Identify Executive Sponsor
Identify Business Owner
Identify Knowledge Holders
Select KAMs

Define Desired Software Functionality
Establish Communities of Practices Design
Define Practice Structure & Nomenclature
Identify Potential Classification Schemes

6. Purchase
Commercial
Software

Wieneke & Wieneke, Inc. / Copyright 2014

11. CONFIGURE

10. Tactical
Practice
Template

13. IMPORT

12.
Manufacturer's
Technical
Memory

elkawareness.com
CoP Workshops…

Focus:
• Defining the breadth and
depth of CoP (define topics)
• Exercises to recall what is
known (time to reflect)
Wieneke & Wieneke, Inc. / Copyright 2014

Opportunity:
• Confirm meaning of words
• Build trust through shared
experience
• Valued technical discussions
elkawareness.com
Roll Out Plan…
Knowledge Asset Manager

• Member of the Technical
Memory Steering Committee
• Responsible for their team’s
planning and implementation

Knowledge Holders

• Responsible for assessment
content and mentoring

End Users

Wieneke & Wieneke, Inc. / Copyright 2014

• Responsible for an “Acceptable”
or “Preferred” assessment
Outcome

elkawareness.com
Realizing the Value of Active Knowledge
Stamped Part Assessment Challenge
• A live demo was held during the June 2013 Technical Memory
Quarterly Communications Meeting.
• Two volunteers* evaluated a stamped sheet metal panel
• Each Volunteer had 6 Concerns to address, each Concern
required assessing 3-4 stamped panel features
• First volunteer referenced existing documentation
• Second volunteer interacted with new structured practices

*Neither had sheet metal/stamping design experience

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Realizing the Value of Active Knowledge
Stamped Part Assessment Challenge after 40 minutes
• First Volunteer (existing Documents) -

Partially completed evaluation of Concern #2 (7 of 20 features)
• Second Volunteer (structured practices) Evaluated all 6 concerns (20 of 20 features)

• Additional observations:
• Second Volunteer had no experience reading prints
• Second Volunteer’s answers were accurate

• First Volunteer’s answers had a number of errors due to
misinterpretations of existing documents
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Current Knowledge Management State
• Manufacturer has a interactive Product Technical Memory
• Identified 40 CoPs plus 10 temporary CoP (shared topics across
CoPs)
• 25 Knowledge Asset Managers
• 150 initial Knowledge Responsible People (knowledge holders)
• 1400 End Users
• Quarterly Technical Memory Communication Meetings
• Next Steps:
• Continue Documenting Practices
• Integrate Assessments with Review Process
• Implement Assessment Signoff Process
• Management Use Interactive Report Utility
Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com
Questions?
Visit elkawareness.com to learn about our game
changing, knowledge-based business strategies.
Call us 248-535-0427
eMail: swieneke@elkawareness.com

Wieneke & Wieneke, Inc. / Copyright 2014

elkawareness.com

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When Tacit and Explicit Knowledge aren’t Enough

  • 1. Case Study: When Tacit and Explicit Knowledge aren’t Enough Steven Wieneke Wieneke & Wieneke, Inc. elkawareness.com February 18, 2014 Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 2. When Tacit and Explicit Knowledge aren’t Enough or That’s why its called Knowledge Management Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 3. Background  Midwest Manufacturer has successful commercial and military products. • Manufacturer employees 1400 technical professionals plus marketing, sales, business support and manufacturing employees. • Manufacturer has multiple locations for technical staff and manufacturing. • The majority of technical professionals have 25 or more years of service. • Groups of technical professionals have unique SharePoint repositories for their technical information, specifications and requirements. Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 4. Opportunity • Management decides to co-locate two stand alone organizations. • Relocation prompts significant number of retirements and voluntary separations. • Significant influx of technical professionals with a variety of related experience but not necessarily direct experience. • Significant influx of new (technical) graduates. • Unique SharePoint repositories are available but not easily accessed (or even known/found), not readily used/applied and not trusted sources. Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 5. Relocation Outcome… Before Relocation 25 Years Years of Experience with Manufacturer Organization Organization #1 #2 Culture Culture Wieneke & Wieneke, Inc. / Copyright 2014 After Relocation 2 Years Years of Experience with Manufacturer Not Yet Assimilated Culture with a Generation Gap elkawareness.com
  • 6. Knowledge Management State prior to Intervention • Survey to Harvest Knowledge during Exit Interviews. • Purchased a Sematic Search Software to Index and Search Multiple Share Point Repositories. • Revised Review (Mentoring) Process to Ensure Product Robustness. • Sr. Executive Management wants a “Product Technical Memory” Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 7. Knowledge Management State prior to Intervention • Harvesting Knowledge during an Exit Interview Pros None Wieneke & Wieneke, Inc. / Copyright 2014 Cons Insults Employee Inappropriate environment to reflect on and document one’s experience Insufficient time to reflect on and document one’s experience elkawareness.com
  • 8. Knowledge Management State prior to Intervention • Sematic Search Software to Index and Search Multiple Share Point Repositories Pros Cons Method for Expert/Mentor to find existing knowledge Sematic artificial intelligence expands search Requires training and continual use to maintain proficiency Requires Expert/Mentor to formulate search and evaluate relevance of results Does not integrate with other software applications Must know what files to index Initial indexing is a time consuming process Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 9. Knowledge Management State prior to Intervention • Revised Review (Mentoring) Process to Ensure Product Robustness. Pros Cons Process is essential in ensuring Timing of revised Process product robustness training competes for resources to populate Technical Memory Process can be easily enhanced Some of the behavior resulting by implementing active from this training will likely knowledge methods with need to be unlearned once assessments assessments are implemented Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 10. Intervention Goal – Move to Active Explicit Knowledge Structured for Assessments and Embedded in Workflow Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 11. Intervention – Requires Shifting Several Pervasive Mental Models • Shifting from Document Centric (passive) Model to Assessment Centric Model (active) • Documenting Corrections to Documenting Preventions Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 12. Intervention – Shifting from Document to Assessment Centric Document Centric Knowledge SEEKER ??? Assessment Centric Knowledge Packets… …more like paragraphs grouped into pages or chapters called Knowledge Sets or Assessments Knowledge RECEIVER Knowledge HOLDER delivers Knowledge in Knowledge RECEIVER’S workflow Library Model Wieneke & Wieneke, Inc. / Copyright 2014 Appraisal Model elkawareness.com
  • 13. Intervention – Shifting from Document to Assessment Centric Document Centric “End-of-Life Cycle” Documents Wieneke & Wieneke, Inc. / Copyright 2014 Assessment Centric Dynamic, Living Virtual Documents elkawareness.com
  • 14. Intervention – Shifting from Document to Assessment Centric Document Centric Author Assessment Centric Author Write down what I can recall being relevant Who is the end user of this assessment? Free text What is being assessed? What is its current state? Not Structured What is known (available) at the time of this assessment? What is the actionable assessment continuum (Red, Yellow, Green)? What is assessment remediation if not Preferred (Green)? What is the context (Why’s, When's, Where's) for the assessment rules? Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 15. Intervention – Shifting from Documenting Corrections to Documenting Preventions Example… Write down or store my cell #… 248.000.0000 Number that Works  Infinite All Numbers that don’t Work  Infinity What “works” goes into Technical Memory Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 16. Major Implementation Steps… 1. 2. 3. 4. 5. 7. 8. 9. Identify Executive Sponsor Identify Business Owner Identify Knowledge Holders Select KAMs Define Desired Software Functionality Establish Communities of Practices Design Define Practice Structure & Nomenclature Identify Potential Classification Schemes 6. Purchase Commercial Software Wieneke & Wieneke, Inc. / Copyright 2014 11. CONFIGURE 10. Tactical Practice Template 13. IMPORT 12. Manufacturer's Technical Memory elkawareness.com
  • 17. CoP Workshops… Focus: • Defining the breadth and depth of CoP (define topics) • Exercises to recall what is known (time to reflect) Wieneke & Wieneke, Inc. / Copyright 2014 Opportunity: • Confirm meaning of words • Build trust through shared experience • Valued technical discussions elkawareness.com
  • 18. Roll Out Plan… Knowledge Asset Manager • Member of the Technical Memory Steering Committee • Responsible for their team’s planning and implementation Knowledge Holders • Responsible for assessment content and mentoring End Users Wieneke & Wieneke, Inc. / Copyright 2014 • Responsible for an “Acceptable” or “Preferred” assessment Outcome elkawareness.com
  • 19. Realizing the Value of Active Knowledge Stamped Part Assessment Challenge • A live demo was held during the June 2013 Technical Memory Quarterly Communications Meeting. • Two volunteers* evaluated a stamped sheet metal panel • Each Volunteer had 6 Concerns to address, each Concern required assessing 3-4 stamped panel features • First volunteer referenced existing documentation • Second volunteer interacted with new structured practices *Neither had sheet metal/stamping design experience Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 20. Realizing the Value of Active Knowledge Stamped Part Assessment Challenge after 40 minutes • First Volunteer (existing Documents) - Partially completed evaluation of Concern #2 (7 of 20 features) • Second Volunteer (structured practices) Evaluated all 6 concerns (20 of 20 features) • Additional observations: • Second Volunteer had no experience reading prints • Second Volunteer’s answers were accurate • First Volunteer’s answers had a number of errors due to misinterpretations of existing documents Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 21. Current Knowledge Management State • Manufacturer has a interactive Product Technical Memory • Identified 40 CoPs plus 10 temporary CoP (shared topics across CoPs) • 25 Knowledge Asset Managers • 150 initial Knowledge Responsible People (knowledge holders) • 1400 End Users • Quarterly Technical Memory Communication Meetings • Next Steps: • Continue Documenting Practices • Integrate Assessments with Review Process • Implement Assessment Signoff Process • Management Use Interactive Report Utility Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com
  • 22. Questions? Visit elkawareness.com to learn about our game changing, knowledge-based business strategies. Call us 248-535-0427 eMail: swieneke@elkawareness.com Wieneke & Wieneke, Inc. / Copyright 2014 elkawareness.com