So what’s all this fear of EMV about? Fear of the unknown. Just like the monster under the bed, you’re not sure what’s coming and how it will impact you. Believe it or not, EMV is not as scary as it's made out to be, and when it comes down to it your biggest challenges are liability and cost. Use this infographic to solve those challenges.

1. TAMING The EMV MONSTER
COMING FOR YOUR RESTAURANT
Fear v. Reality
The Target data breach cost the company
$17 million dollars. But you’re not Target. In
fact, you’ve likely only ever had a handful of
chargebacks at your restaurant. So what’s
all this fear of EMV about?
Fear of the unknown. Just like
the monster under the bed,
you’re not sure what’s coming
and how it will impact you.
WHAT’S THIS GOING
TO COST TO ME ?
NOT a one-time investment
or cost
EMV is a liability that you may
not be liable for
EMV secures data, without it,
I’m Liable for fraudulent charges
EMV is mandatory, I must adapt
EMV prevents fraud
If I don’t comply, I’m going to
go broke
EMV is NOT mandatory
EMV is a marathon, not a sprint
EMV is barreling into the doors of your restaurant, whether
it has a reservation or not, it demanding VIP treatment.
But does it deserve it?
Don’t Panic
October 2015 is not the finish
line for EMV. In fact, it is only
the beginning of the marathon.
Debit cards will be issued as EMV
cards by the end of 2015
Yes
No
60%
40%
U.S. credit cards will be issued as EMV
cards by the end of 2015
Yes
No
70%
30%
Retail locations will be EMV-compliant
by the end of 2015
Yes
No
59%
41%
By the end of 2015, only 29% of EMV
credit cards and 17% of EMV debit
cards will be sent out
17%
29%
70%
Credit
Other
Debit
EMV: The Restaurant
Industry’s Challenge
Your fears: Cost - time and money.
EMV = Your challenges and fears come to life.
But let’s take a look at those fears and bust those
challenges before they make it in the door.
EMV: To Adopt Or
Not to Adopt
Adopt
Now
Middle of
the road
challenge
Business
As Usual
2
Liability: What am I liable
for? EMV is a liability shift.
In instances of fraud, the
technology that is the least
compliant is liable.
EMV cards and traditional
terminals. EMV cards will still
have a magnetic stripe. This
means they will still work on
your current terminal.
Online ordering.
Phone call ordering.
EMV is only useful in a
card-present scenario.
Business 1: Accepts online ordering, fraud
occurs. Cost of chargeback $X +
Cost of EMV $X
Business 2: Accepts online ordering, fraud
occurs. Cost of chargeback $X
EMV Terminal (Estimated at $500-1000
each, but completely integrated
terminals could cost more than that)
Cost - EMV terminal installation
Cost- EMV Certification:
Cost - EMV transaction fee:
Pennies per transaction
Cost - Server Training:
Total Cost at
Finish Line:
Terminal $0. You have it already.
Insert your average chargebacks here.
Plus $6/chargeback charged by Swipely
Total Cost at
Finish Line:
Your chargebacks +
any additional fees
charged by your processor
Dollars and “sense”.
What is your
vulnerability to fraud
and how much does
that cost you?
Dollars and “sense”. What is your vulnerability
to fraud and how much does that cost you?
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