1. Data » Oil? Privacy » Publicy...?
Gerd Leonhard, Futurist
@gleonhard & CEO TheFuturesAgency

2. first found via Clive Humby @ AMA

3. @gleonhard
first found via Clive Humby @ AMA

4. Beyond Moore’s Law

5. Data: volunteered...
The future is already here!
observed... inferred
Thanks to Kevin Kelly

6. 1990 2005 2015
A Networked Society means
Data goes center-stage

7. Earned Media / the Social OS
The future is already here! accept significant Control-Loss

8. People of the Screen* are rampant
The future is already here!
Data Producers

9. The future is already here!
Meta-Content explodes in value

10. We are heading towards total
The future is already here! Transparency

11. The future is already here!
It used to be that publicy had to be paid-for.
Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis

12. The future is already here!
“Change the instruments, and you will change
the entire social theory that goes with them”
Bruno Latour 2009

14. Data+ Social + Mobile + Location
The future is already here!
about to become a $1 Trillion market

15. Time for
The future is already here! Privacy Standards *

16. The future is already here!
A do not track / use option will be important...but...

17. The future is already here!
and eat it?
Having the cake

18. A few quick reminders re Oil
The future is already here!
*Kuwait soldier image via AlGore app ‘our choice’

19. Who is the next BP Exxon-Mobil Shell?
The future is already here!

20. The future is already here!
Big Data... like Big Oil?

21. Who?
How? When?
What?
Image licensed from Sevensheaven.nl

22. The future is already here!
Good data creates enormous value
as well as other ‘opportunities’

23. The future is already here!
But beyond $, big Data must also allow
for Common Benefits
EU Vice-President Viviane Reding:
“the great threat to individual
liberty in the digital age comes
from companies that use our data
to enrich themselves —
buying and selling our most
intimate details for their own
corporate benefit.”

24. The future is already here!
We need to be careful and retain the Internet’s
Ethos of the Commons once data is $$$$ Oil $$$$
Neutrality
Interoperability
Share-ability
Choice
Level playing fields
Openness

25. The future is already here!
Openness invariably means increased Risk, too
via Alan Moore Straight No Lines

26. The future is already here!
The new economics of Publicy

27. The future is already here!
But ... aren’t
humans a lot
more complex
and non-linear
than
Algorithms?

28. A reduction of human complexity in
The future is already here!
order to satisfy machines?

29. The future is already here!
Privacy is a human right -
Publicy is technology’s right ?

30. The future is already here!
We are already..
Paying with our Data

31. The future is already here!
A Faustian deal?

32. The future is already here!
It comes down to control and responsibility

33. The future is already here!
We have new powers. Now we need to learn
new responsibilities

34. The future is already here! Thank @gleonhard
You!
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