2. CONTENT
SUMMARY
• Mission, Vision and
Objectives
THE BUSINESS
• Description Of Business
• Products/Services
• Market Analysis
• Marketing Plan
• Location
• Competition
• Management And
Operations
• Personnel
• Application And Effect
Of Loan Or Investment
FINANCIAL DATA
• Projected Financial
Statement
3. THE BUSINESS
The plan outlines our proposal to do a cattle farming at Agropark.
AG-C Sdn. Bhd. formed with the purpose to start, learn and have some
experience about organized a small business. In addition, the
establishment of this business is to apply the lessons we have learned in
business activities. Establishment of AG-C Sdn. Bhd. also to expose or give
an service for all community especially around Jeli in cattle farming using
feed lot. This business establishment is in line with government's call for
students to participate actively in the field of entrepreneurship that is to
serve the agropark to community. Besides that, this proposal has done to
get loan to expand our business. For do this project, we use Good Animal
Husbandry Practices (GAHP) for get quality and healthy cattle.
4. THE BUSINESS
Mission :
To manage the farm as an efficient and profitable family-operated
cattle farming business, maintain assets in good working condition,
reduce debt and build equity.
Expand the target market and increase the livestock.
Vision :
To produce good quality of beef and can be marketed to whole
Malaysia.
Objectives :
Get closer ties between citizens University Malaysia Kelantan with
community.
To help community around Jeli get job.
5. BUSINESS DESCRIPTION
COMPANY BACKGROUND
Name of Company/ Firm : AG-C SDN. BHD.
Types of Organization : Partnership
Address : Universiti Malaysia Kelantan Kampus
Jeli, Beg Berkunci No. 100, 17600
Jeli ,Kelantan.
C.E.O : Siti Subailah Binti Hj. Suod
Email Address :animalgrowth_cow@yahoo.com
Activity : Cattle Farming Using Feedlot
7. PRODUCTS
Products/Services
Our product that we suggest consists of many species of cattle that from
good varieties. For manage our cattle systematically, we will apply Good
Animal Husbandry Practices(GAHP) feedlot where practice of applying the
concept of quality assurance program ( QAP ) in feedlot farming good
practice will help farmers and feedlot operators to maintain and produce
quality livestock feedlots early in the establishment of a feedlot farm ,
selection and purchase of animals ( feeder ) , rearing up on marketing and
the sale of livestock feedlots .
10. MARKETING
STRATEGIC
Feedlot cattle marketing is one of the important activities that
determine whether a cattle feedlot project viable or otherwise.
Feedlot cattle sales price is the third important factor that will
determine whether it is profitable or not. Wise feedlot operators
usually have to determine and plan their marketing strategies result
before starting industrial feedlots . This means that enterprises feedlot
is a market-based activities using the locally available resources as
efficiently as possible.
12. a) Product or services description
There is some potential to breed cattle bred for meat production.
The breeds are Brahman cross cattle, Droughtmaster , Kedah,
Kelantan Cross (KK ) , ' Yellow Cattle ' and Bali . The principal
activity of selecting breeds of cattle for breeding is an important
activity for farming because only quality breeds will produce
quality cattle.
13. The basic thing during selection bull e:g Pure Brahman breed are :
i . Average age of 36 months ;
ii . Weight not less than an average of 350 kilograms;
iii . Healthy and be free of any infectious diseases ;
iv . Have reproductive organs and works well for breeding .
The basic thing in selecting cows for example for Brahman hybrid is ;
i . 18 months on and not exceeding 36 months ;
ii . Weight not less than 250 kg ;
iii . Healthy and be free of any infectious disease ;
iv . Have a good reproductive organs and can work well for breeding ;
v . Having breast ( udder milk ) is good with four teats that perfect position
and can work well.
14. Criteria for Health are :
i . Good health and be free of any disease communicable diseases such as
FMD , Rinderpest , Camphylobacteriosis , trichomoniasis , Leptospirosis ,
Babesiosis and anaplasmosis , Bovine Enzootic Bovine Leukosis Spongiform
Encephalopathy ( BSE ) , Haemorrhagic Septicaemia and brucellosis ;
ii . Health certificate from the appropriate authority confirming the cattle
health must be accompanied by a list of numbers cattle identification as is
supplied ;
iii . Have a good reproductive organs and can work well for breeding ;
iv . Each received cows must be in good physical condition , not crippled,
lame , blind , or the like that can be affect the reproductive potential of
the cow .
18. TYPE OF MARKET
There are four main methods of marketing for feedlot cattle :
i. Live cattle sales to middlemen ( Butcher )
ii .Sales of live cattle to the sacrificial
iii . Sales of live cattle to sacrifice
iv . Retail sales in cash ( fresh meat )
19. Kumpulan@
Peringkat
Bulan
Ternakan
Masuk
Berat Masuk
(kg)
Peningkatan
Berat Badan
harian
(Kg/hari)
Target Berat
Jualan (kg)
Target Jualan
(bulan)
Pertama
Kedua
Ogos
Oktober
230-260 kg
180-230 kg
1. kg/hari
1.0kg/hari
350-380 kg
300-350 kg
Hari Raya Aidil Fitri
Hari Raya Korban
(Februari)
Ketiga Sepanjang
masa
230-260 kg 1.0kg/hari 350-380 kg Jualan hidup/daging
segar (Jan-Dis)
Table 1 shows examples of marketing strategies for operating
feedlot fattening stage 3 to 4 month period ( 120 days ) at a rate
of daily weight gain 1kg/days :
20. LOCATION
The business address is at Universiti Malaysia Kelantan Kampus
Jeli, Beg
Berkunci No. 100, 17600 Jeli, Kelantan. Ideally located farm or
feedlot project located at least 0.5 km radius of residential or
houses and industry and not too close to the river or irrigation
system. This is to avoid flooding when heavy rain. Surrounding
area should be fenced farm feedlot (perimeter fence) and filled
with trees plants or fruits.
Avoid low areas and easy sink when flooding occurs. Make sure
that the access roads to the farm can be passed throughout the
season and can hold heavy vehicles (truck) up weighing 16 tons.
Feedlot cattle project site should be a strategic area in terms of
topography, environment and infrastructure.
22. COMPETITION
Our big competitor is the supplier of beef from
Thailand, as Jeli is nearby Rantau Panjang.
-Our operation would be worse if we cannot
overcome the infectious disease. Otherwise, our
operation would be better if we success to overcome
this crisis that affecting the cattle.
23. MANAGEMENT AND OPERATIONS
Efficient and systematic management is important is to ensure the
health of livestock, increased body weight daily maximum , minimum
operating cost control and profit optimization. Management Livestock
feedlot cattle breeds in particular should be bathed at least once a day
to reduce the thermal load (heat stress) . This action, which helps to
increase appetite diet ( feed intake ) that determine the daily weight
increase high. Observation and random inspections to be done from
time to time to ensure the comfort , health , nutrition and weight gain
of livestock performance
24. MANAGEMENT AND OPERATIONS
• Management Pens
• Nutrition Management
• Management of Vehicle
• Records Management
25. PERSONNEL
Most feedlot operators or owners do not do livestock management directly,
instead employ the necessary labor . Therefore, personnel management is
important
Management personnel include the following activities :
i . Determine the number of employees subject to a number of cattle required
, the size and type of feedlot operations undertaken . Rate efficient and
optimal employee compared to the number and types of cattle feedlot
operations are as follows :
a.Feedlot operations manual = 1 employee to 200 head
b.Feedlot operations mechanically = 1 employee to 400 tail
26. PERSONNEL
ii .Attached schedule or daily work schedule should be provided to the
employee for the referral facility maintenance and management of daily
operations more easily and efficiently .
27. Application And Effect Of Loan
Or Investment
The total investment needed to start the business is around
RM50,000 to grow 10 calf for the first step. The investment will
be used to buy the calf, build its pen, calf feed stock, veterinary
medicine and so on.
31. i. Record purchase cattle feeder
ii. Daily feeding records
iii. Record daily weight increase
iv. Health records and death
v. Records marketing / sales of cattle feedlot
vi. Personnel records
vii. Financial records
32. Want to set up a training academy in animal livestock for sharing knowledge
and experience with those interested in entrepreneurship courses where cattle
and include techniques cattle sheep and goats, poultry feed manufacturing,
manufacture of organic fertilizer, halal slaughter, livestock logistics
procedures, the use of probiotics EM (Effective Micro-organisms), strategic
marketing techniques and preparation loan papers.
RECOMMANDATION
33. Cattle and sheep industry less interested in the country and we feel compelled
to attract the young people especially in village to involved farming sector.
This is because livestock industry not enough to meet local demand, but need
to dependent on imports around 75 percent. Malaysia is rich with grasses but
still far omissions in the livestock industry because no interest among the
younger generation. Still many areas not fully exploited, neglected and wasted,
while it may reduce unemployment problem. Furthermore, the country needs
more than 500,000 goats year and 95 percent is imported from Australia,
Thailand and Indonesia, thus cause the flow of money out of the country. This
time for starting,, we only have stock 10 head of cattle for sale. However, we do
not sell fresh meat, but sell live cattle.
CONCLUSION
