Strategic Entrepreneurship and Snekku Enterprise Business Plan
1. APT 3083
STRATEGIC ENTREPRENEURSHIP
SNEKKU ENTERPRISE
1)NURUL AIN NABILAH BINTI MOHAMAD ZAWAWI
(B11A329)
2) AZIFAH BINTI MOHD SUHAIMI
(B11A038)
3) NOR SYAKIRA BINTI MAT
(B11A289)
4) MUHAMMAD IQBAL BIN ALI AKBAR
(B11A233)
2. BUSINESS BACKGROUND
VISION
To produce the entrepreneurial spirit in every
student to face the challenges ahead.
MISION
To learn how to manage a business well.
To practice the lessons we have learned in
business activities.
OBJECTIVE
Get closer between citizens University Malaysia
Kelantan.
To meet the market demand as well University
Malaysia Kelantan to earn money.
May increase the confidence and motivation of
students experience in business.
3. COMPANY BACKGROUND
• Name Of Company / Firm : Snekku Enterprise
• Types Of Organization : Partnership
• Address : Universiti
Malaysia
Kelantan Kampus Jeli,Beg Berkunci
No. 100, 17600 Jeli,Kelantan.
• C.E.O : Muhammad Iqbal Bin Ali Akbar
• Email Address :
snekku_sedapngotti@yahoo.com
• Activity : Selling high quality and tasting snek
6. MARKETING PLAN
Product
-give customers multiple choices to
make.
-curry, original, BBQ and black pepper.
-high demand for original flavor.
Target market
-students
- academician staff
-utility staff in UMK (cleaners).
7. Competition
-one competitor.
-potato chips business different in flavor.
Marketing Strategies
-4Ps marketing keys of variable.
product
price
RM3.50 for 200g/pack
place
promotion
8. S.W.O.TANALYSIS
STRENGTH
- Interesting on packaging
material
- Affordable price
- Vary of delicious flavour
WEAKNESS
- Improper place for selling
the products
- Lack of business knowledge
- Get it from the supplier
OPPORTUNITY
- Have the pre-order
purchases
- Secure market
- Most demanding product
among the student
THREAT
- Time constraint
- The package easy to
damage
- Have to compete with a new
comers
10. CONCLUSION
SNEKKU Enterprise will provide the
best service to all our customers. As a
corporate company that is going away,
SNEKKU Enterprise will ensure the
quality of our goods and services are
always best at all times to achieve
maximum satisfaction to all our
customers because our customer is the
number one.