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Elements of the communication 
process 
(The Shannon diagram) 
Presented By: 
SITI NUR FADHILLAH ABD HAMID 
SITI NURHAZIEMAH HJ JAPARI
Claude Shannon 
• Born in 1916 
• Known as the “Father of Information Theory” 
• 1932 –University of Michigan 
(1) Electrical engineering (2) Mathematics 
• 1937 – Founding both digital computer and digital circuit design 
theory 
• 1938 – Master Degree ; Massachusetts Institute of Technology 
(MIT)
• American Mathematician, ”The mathematical theory of 
communication” 
• Objectives: 
– To discover how communication messages could be converted 
into electronic signals efficiently 
– Identify the quickest and most efficient way to get a message 
from one point to another 
– How to transmit signals with a minimum error.
Shannon’s Elements of 
Communication Process 
• Information Source 
• Encoder 
• The channel 
• Decoder 
• Receiver 
• Destination
Practical Example of Shannon model communication 
Sender : Ryan Gosling 
process 
“Come Here, I want To See You.” 
Encoder : Telephone (Ryan Gosling) 
Channel : Cable 
Noise : Distraction in voice 
(workplace noises) 
Reception: Telephone (Assistant) 
Receiver : Assistant 
Received: “I want” only.
The basic chart of Shannon’s theory of 
communication 
Process Process
In-depth communication process 
With noise 
With multilevel 
encoding/decoding
What she said: 
I like apples. Do you want to go buy some 
apples with me? 
(while communicating at a farm) 
What you heard: 
I like apples. Do you want to go burn houses 
with me?
THANK YOU FOR LISTENING 


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Elements of the communication process presentation

  • 1. Elements of the communication process (The Shannon diagram) Presented By: SITI NUR FADHILLAH ABD HAMID SITI NURHAZIEMAH HJ JAPARI
  • 2. Claude Shannon • Born in 1916 • Known as the “Father of Information Theory” • 1932 –University of Michigan (1) Electrical engineering (2) Mathematics • 1937 – Founding both digital computer and digital circuit design theory • 1938 – Master Degree ; Massachusetts Institute of Technology (MIT)
  • 3. • American Mathematician, ”The mathematical theory of communication” • Objectives: – To discover how communication messages could be converted into electronic signals efficiently – Identify the quickest and most efficient way to get a message from one point to another – How to transmit signals with a minimum error.
  • 4. Shannon’s Elements of Communication Process • Information Source • Encoder • The channel • Decoder • Receiver • Destination
  • 5. Practical Example of Shannon model communication Sender : Ryan Gosling process “Come Here, I want To See You.” Encoder : Telephone (Ryan Gosling) Channel : Cable Noise : Distraction in voice (workplace noises) Reception: Telephone (Assistant) Receiver : Assistant Received: “I want” only.
  • 6. The basic chart of Shannon’s theory of communication Process Process
  • 7. In-depth communication process With noise With multilevel encoding/decoding
  • 8. What she said: I like apples. Do you want to go buy some apples with me? (while communicating at a farm) What you heard: I like apples. Do you want to go burn houses with me?
  • 9. THANK YOU FOR LISTENING 

Editor's Notes

  1. Claude Elwood shannon 1932 - entered the University of Michigan – graduated with two bachelor degree namely (1) electrical engineering and (2) mathematics 1937- credited with founding both digital computer & digital circuit design theory - American Mathematician, who produced an article entitled “The Mathematical theory of communication”
  2. -To discover how communication messages could be converted into electronic signals efficiently -Identify the quickest and most efficient way to get a message from one point to another -How to transmit signals with a minimum error.
  3. Due to transmission error or noise, Assistant unable to understand Ryan’s messages. *The noise which affect the communication flow between them.