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INNOVATIVE MARKETING
STRATEGIES
Game of Thrones Season3
The big theme for the season premiere this year was
a subtle, yet mysterious shadow of a dragon. The
beauty behind this campaign was that it was
extremely consistent and its subtlety did a lot to build
momentum to the premiere. First came the poster
and magazine covers:
L’Oréal
 L’Oréal understands that providing for digital-
era consumers pre-purchase, is just as
important as allowing them to sample
products at makeup stands and counters. For
this reason they designed an app.
 L’Oréal’s Makeup Genius app allowed users
to use their phones to do a digital makeover.
The brand recruited the same team behind
the makeup of “The Curious Case of
Benjamin Button” to provide the realistic
visual effects needed. Consumers responded
positively; the app was downloaded 7 million
times.
Nike
 Having a separate account for customer
support helps Nike be accessible to its
customers without bogging down its own
content on @Nike or @NikeStore with
answers to super-specific questions
about people’s’ orders or accounts.
 It’s also remarkable that a company at
that large scale can respond and interact
with its customers at such a fast pace
and with thoughtful, genuinely helpful
responses.
THANK YOU

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Innovative strategies

  • 2. Game of Thrones Season3 The big theme for the season premiere this year was a subtle, yet mysterious shadow of a dragon. The beauty behind this campaign was that it was extremely consistent and its subtlety did a lot to build momentum to the premiere. First came the poster and magazine covers:
  • 3.
  • 4.
  • 5.
  • 6. L’Oréal  L’Oréal understands that providing for digital- era consumers pre-purchase, is just as important as allowing them to sample products at makeup stands and counters. For this reason they designed an app.  L’Oréal’s Makeup Genius app allowed users to use their phones to do a digital makeover. The brand recruited the same team behind the makeup of “The Curious Case of Benjamin Button” to provide the realistic visual effects needed. Consumers responded positively; the app was downloaded 7 million times.
  • 8.  Having a separate account for customer support helps Nike be accessible to its customers without bogging down its own content on @Nike or @NikeStore with answers to super-specific questions about people’s’ orders or accounts.  It’s also remarkable that a company at that large scale can respond and interact with its customers at such a fast pace and with thoughtful, genuinely helpful responses.