2. Game of Thrones Season3
The big theme for the season premiere this year was
a subtle, yet mysterious shadow of a dragon. The
beauty behind this campaign was that it was
extremely consistent and its subtlety did a lot to build
momentum to the premiere. First came the poster
and magazine covers:
3.
4.
5.
6. L’Oréal
L’Oréal understands that providing for digital-
era consumers pre-purchase, is just as
important as allowing them to sample
products at makeup stands and counters. For
this reason they designed an app.
L’Oréal’s Makeup Genius app allowed users
to use their phones to do a digital makeover.
The brand recruited the same team behind
the makeup of “The Curious Case of
Benjamin Button” to provide the realistic
visual effects needed. Consumers responded
positively; the app was downloaded 7 million
times.
8. Having a separate account for customer
support helps Nike be accessible to its
customers without bogging down its own
content on @Nike or @NikeStore with
answers to super-specific questions
about people’s’ orders or accounts.
It’s also remarkable that a company at
that large scale can respond and interact
with its customers at such a fast pace
and with thoughtful, genuinely helpful
responses.