Explanation Of Vision, Mission and Values Of Organization With Examples

2. Prepared By:
Syed Abid Zia
Sahibzada Abrar Naeem
Explanation of Vision, Mission
statement And Values (With
Reference to Examples)

3. Contents:
o Vision And It’s Characteristics
With Examples
o Mission And It’s Characteristics
With Examples
o Organization Values And It’s
Importance
o Vision Vs Mission Vs Values
o The Vision, Mission and Values (
Of GSK And Pfizer)
o Vision, Mission and Values Of A
Hypothetical Organization
(Cancer Hospital)

4. Vision

5. oVISIONdefines how you want your business to
be seen externally — by clients, suppliers, investors
and even competitors. It's what you constantly strive
to attain, and it becomes your reason for being.

6. Characteristics Of Vision
o Inspirational
o Ambitious
o Realistic
o Creative
o Descriptive
o Clear And Simple
o Consistency
o Memorable and Long Term

7. United Nations
Mc Donald's
Microsoft
Amazon Kindle
General Motors
Examples Of Vision:

8. Peace
United Nation

9. Mc Donald’s
To be the
world's best
quick service
restaurant
experience

10. Microsoft
There will be a
personal
computer on
every desk
running
Microsoft
software.

11. Amazon kindle
o Our vision is
every book ever
printed in any
language all
available in 60
seconds’

12. General Motors
o To be the world leader in
transportation products
and related services. We
will earn our customers
enthusiasm through
continuous
improvement driven by
the integrity, teamwork,
and innovation of GM
people.’

13. Mission

14. Mission
o A mission statement explains the
company’s (or department’s) reason for
existence. It describes the company (or
department), what it does and its overall
intention. The mission statement
supports the vision and serves to
communicate purpose and direction to
employees, customers, vendors and
other stakeholders

15. Characteristics Of Mission
o Achievable: The Organization
should be able to achieve the
mission. It should not be too
easy or too difficult
o Motivational: The Mission
should motivate the
employees in every sector of
organization
o Short and Concise
o Easily Understood
o Current

16. Examples Of Mission Statements
o Google
o American Diabetes
Association
o Nestle
o Dell

17. Google
o To organize the
world's information
and make it
universally accessible
and usefu

18. American Diabetes Association
o To prevent and cure
diabetes and to improve
the lives of all people
affected by diabetes

19. Nestle
To become an inspiring growth partner that delivers creative,
branded food and beverage solutions enabling operators to
innovate, and delight their consumers.

20. Dell
To be the most
successful
computer
company in the
world at delivering
the best customer
experience in
markets we serve

21. Values

22. Organization Values
o Guiding Principles That
Dictate Behavior and guide
Action. They help frame
how we treat one another
at work and how we treat
our customers. They help
us make sense of working
life and how we fit in the
big picture of organization
o Describes what the
organization believes in and
how it will behave.

24. Vision Vs Mission Vs Values

25. The Vision, Mission and Values Of GSK,
Pfizer & Novartis

26. GSK (GlaxoSmithKline)

27. Intoduction
GlaxoSmithKline often
abbreviated to GSK, is
a global
pharmaceutical,
biologics, vaccines and
consumer healthcare
company
headquartered in
London, United
Kingdom.

31. Pfizer

32. Introduction
o In 1849, With $2,500 borrowed from Charles Pfizer's father, cousins Charles
Pfizer and Charles Erhart, young entrepreneurs from Germany, open Charles
Pfizer & Company as a fine-chemicals business. A modest red-brick building
in the Williamsburg section of Brooklyn, New York, serves as office,
laboratory, factory, and warehouse.
o Their first product is a palatable form of santonin — an antiparasitic used to
treat intestinal worms, a common affliction in mid-19th century America.
Combining their skills, Pfizer, a chemist, and Erhart, a confectioner, blend
santonin with almond-toffee flavoring and shape it into a candy cone. The
"new" santonin is an immediate success and the company is launched.

33. Vision
o we're inspired by a single goal: your
health. That's why we're dedicated to
developing new, safe medicines to
prevent and treat the world's most
serious diseases. And why we are
making them available to the people
who need them most. We believe that
from progress comes hope and the
promise of a healthier world

34. Mission
o become the world's
most valued company
to patients,
customers, colleagues,
investors,business
partners, and the
communities where
we work and live

35. o Customer Focus
o We are deeply committed to meeting the needs of our customers, and we
constantly focus on customer satisfaction.
o Collaboration
o We know that to be a successful company we must work together, frequently
transcending organizational and geographic boundaries to meet the changing
needs of our customers.
o Respect for People
o We recognize that people are the cornerstone of Pfizer’s success. We value our
diversity as a source of strength and are proud of Pfizer’s history of treating
employees with respect and dignity.
o Innovation
o Innovation is the key to improving health and sustaining Pfizer's growth and
profitability.
Values

36. o Community
o We play an active role in making every community in which we operate a better place
to live and work, knowing that its ongoing vitality has a direct impact on the long-term
health of our business.
o Performance
o We strive for continuous improvement in our performance, measuring results carefully,
and ensuring that integrity and respect for people are never compromised.
o Leadership
o We believe that leaders empower those around them by sharing knowledge and
rewarding outstanding individual effort. We are dedicated to providing opportunities
for leadership at all levels in our organization.
o Quality
o Quality is ingrained in the work of our colleagues and all our Values. We are dedicated
to the delivery of quality health care around the world. Our business practices and
processes are designed to achieve quality results that exceed the expectations of all of
our stakeholders.
Values (continued)

37. Vision, Mission and Values
Of A Hypothetical
Organization (Cancer
Hospital)

41. The End