Zalora IR Deck - May 2014

1. Asia’s leading online fashion destination
Kinnevik Capital Markets Day
Berlin, May 22nd

2. Disclaimer
2
Overview of ZALORA Group
The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues
discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations
or assessments stated herein represent the company’s opinions. We advise you that some of the available information has been independently verified and
may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on,
the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be
statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known
and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such
statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit whatsoever arising from
any use of this presentation or the statements contained herein as regards unverified third person statements, any statements of future expectations and
other forward-looking statements, or the fairness, accuracy, completeness or correctness of statements contained in the presentation, or otherwise made
in connection with this presentation.
This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor any part of it shall
form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is solely intended to communicate
information regarding the company, its business track-records and team members. No one should base their investment decisions on this presentation but
should form their personal opinions on the basis of further available information and evaluations and assumptions. In addition, any prospective investor
should consult its own attorney and business advisor as to the legal, business, and tax and related matters concerning any investment decision.

3. Key Facts
• Addressing a fashion market of 600M people in
South East Asia and Australia, worth Eur 60B+
3
• Pan-regional approach, localized service
• Customer-first approach: next day delivery, easy
free returns, approachable customer service
• 1.5M+ customers served to date
• 1M+ items shipped in the last two months
• Top Global Brands + Private Label

4. ZALORA Targets the EUR 60Bn+ Fashion Market and 600 Mn
Potential Customers in South East Asia and Australia…
4
Fashion Market – EUR 70 Bn in 2014 Population by target market
Indonesia
247 Mn
70
66
63
59
55
51
+7%
2016
2013
2012
2011
2015
2014
Source: Industry Research
EUR Bn
Philippines
96 Mn
Vietnam
88 Mn
Thailand
67 Mn
Malaysia
30 Mn
Australia
23 Mn
Hong Kong
7 Mn
Singapore
5 Mn
NZ
4 Mn

5. ...Where the Number of People with Internet Access is Already
Huge and is Growing Very Fast
5
Source: Industry Research
0
10
20
30
40
50
60
70
80
90
2004 2008 20122000
Malaysia
Thailand
Indonesia
China
Australia
Vietnam
Singapore
Italy
Philippines
United States
Hong Kong
Monthly active Facebook
Users – (Mn people)Internet users – (per 100 people)
7
11
13
13
19
30
48
Vietnam
Philippines
Indonesia
Malaysia
Thailand
SG + HK
Australia
Global
Ranking (#)
#4
#8
#13
#19
#21
#22

6. Who We Are
ZALORA is filling the
online-fashion gap
that exists in Asia
Pacific and is
redefining how high-
street fashion is
accessed in this part
of the world
We provide
affordable high-
street fashion that is
not readily available
to offline shoppers
in emerging markets
6

7. 7
ZALORA’s Shops are Simple and Stylish and leave the Centre of the
Stage to the Products on Catalog

8. Our Pan-Regional, Localized Model Offers Strong, Defensible
Competitive Advantage Along the Full Value-Chain
• Local Cash on Delivery set-up
• Localized payment methods
• Scale to negotiate with Credit
Card partnersAssortment
Marketing
and onsite
8
• Localized web Pages
• Strong online and offline
local presence
• World-Class team
Payment
Logistics
and
delivery
Customer
Service
• Local and Global Brands
• Scale allows us to design
and manufacture high
quality private label at
affordable prices and good
margins
• Local Warehouse for next-day
delivery in all capital cities
• Easy and fast return service
• Local Language
• World-Class infrastructure

9. 9
1.6 Million Customers Served since launch;
Customer served grew 135% in last year!
Total Customer Base (Million #)
• 70% Female
• 30% 18-24 years old
• 45% 25-35 years old
1.6
0.7
+135%
End of Q1 2013 End of Q1 2014

10. 10
ZALORA’s Marketing Created a Leading Brand in 2 Years
Approach
• Budgeting based on Customer
Acquisition Cost /Customer
Lifetime Value targeting
• Editorial Content
• Increasing Focus on Branding
and Positioning
• Mobile as a Key Channel
• 4.8M Facebook fans
• 6M+ Newsletter Subs.
• 17M+ Monthly Visits
• 33% of Visits from Mobile
1) All data as of March 2014

11. An Appealing Product Offer at Affordable Pricing is the 1st Pillar
of ZALORA’s Success
Beauty Other
3%
13%
Male Footwear
10%
6%
Female Footwear
7%
20%
Female Apparel
39%
2%
Sports
Male Apparel
Accessories
1) Data as of March 2014
Sales by Category (1) Selected Brands
11

12. 12
Private Label is a Key Pillar of ZALORA’s Strategy, Today
Representing 1/3 of Sales
Private Label
Brands
Q1 2014
32%
68%
Q1 2013
21%
79%
ZALORA Group Sales Mix % Private Label Brands

13. 13
We Have Built Scalable Operations Across the Region(1)
Logistics
Customer
Service
Payment
Production
Set Up Key Results
• 7 Warehouses
• More than 100 Riders
• ~500k items shipped in April
• 2.3 days average delivery time
• >30% w/own fleet in SEA
1) Data relate to March 2014; 2) orders (or items) shipped within 24 hours of receiving the pick request or receiving the cross docked items / total orders (items)
within period; 3) excluding contractors
• 7 CS Centres
• 150 CS Agents (3)
• World-class quality
• Capacity: up to 1,800 SKUs per day produced
• Cash on
Delivery
• Paypal
• Regional Production in KL
• Local Studios
• 23 photoshooting Studios
• Credit
Card
• Local
systems
• More than 160k contacts managed per month
• 93% of calls answered in 20 seconds
• Up to 90% CoD in emerging Countries

14. IT Infrastructure Built to Perform and to Scale
14
ALICE
Desktop
Mobile
Analytics
Search
BOB
Orders, Customers,
Suppliers,
Pricing Data
ProductsContent
Redcat (on Redshift)
Bob replica for data
mining
„Responsys“
Customer Relationship
Management System
„Netsuite“
ERP System
BOB – OMS Sync
BOB Data Feed ERP
BOB Data Replica
OMS Data Feed ERP
„ZOPS„ + „OMS“
PO/Order/Warehouse
Management System

15. A Strong Leadership Team at the Helm of the Company
15
Responsible for Operations, IT
• McKinsey & Co., Synergo Private Equity
• Holds an MBA from Columbia Business School Responsible for Purchasing
• McKinsey & Co., Munich and Singapore
Responsible for Marketing
• McKinsey & Co., Synergo Private Equity
• Holds an MBA from MIT Sloan
Responsible for Marketplace
• McKinsey & Co.
• Holds an M.Sc. From Harvard University
Responsible for Finance, Business Intelligence,
HR
• Goldman Sachs, Viet Thai International
• Holds a BA from Duke University
Manages Australia & NZ
• Groupon, Boston Consulting Group
• Holds an M.Sc from Purdue UniversityResponsible for Private Label
• Inditex
• Holds an MBA from INSEAD
MICHELE FERRARIO
HARRY MARKL
MAGNUS GRIMELAND
PATRICK SCHMIDT
TITO COSTA
COOPER MCGUIRE
AVNI PUNDIR

16. ZALORA Is Backed by Blue-chip Global Investors
16
Selected Investors

17. • Clear leader in a very large, growing market
• Strong relationships with best high-street
fashion brands
• Private label at the core of our assortment
• Delivering outstanding customer experience
17
What to Remember about ZALORA