5 Reasons Why Digital Marketing Is Great For Business

Why are so many businesses jumping on the
digital marketing bandwagon?
Synergy, Innovation and Creativity
www.synotive.com | contact.us@synotive.com | 1300 894 506

For any business operating in today’s world, formulating a digital
marketing strategy is key to survival. You may be thinking this doesn’t
apply to you if your products and services target the senior
population exclusively.

After all, technology and digital trends are the exclusive domain of
the younger generation, right? In actual fact, that’s nowhere close to
the truth. You’ll be surprised by how much further you can grow your
business with effective digital marketing.

Regardless of your organisation’s size and target audience, if you’re
able to strategically harness the potential of digital marketing, you’re
looking at serious growth in profits.

WHAT EXACTLY IS DIGITAL MARKETING?

Before starting to explore why digital marketing is great for business,
let’s first make sure we’re on the same page. Digital marketing means
different things to different people. At its very core, digital marketing
simply refers to marketing your products and/or services online.

Here we examine the 5 core reasons why digital marketing
can boost your business.

Reason #1: It’s the next logical step

Australian businesses are increasingly embracing the transition to the
digital marketplace. You’ll be hard pressed to find a business owner who
hasn’t considered this switch. Bringing your business online through
eCommerce website development is the first step to competing in an
increasingly digital business environment, but if you don’t maintain your
online presence then you’re defeating the purpose of coming online in
the first place.

If you’re a business owner or marketing manager, you will know
that marketing is essential to sell what you have to offer. Similarly,
digital marketing is how businesses compete online and achieve
greater success.

Reason #2: It’s extremely cost-effective

Digital marketing is in fact a lot more cost-effective than traditional
offline marketing. Just think about effective social media marketing –
creating engaging content and posting it regularly on social media
platforms means instant visibility to all your followers. Now compare
it to the cost of physically printing out flyers, newspaper
advertisements and other marketing material.

While formulating and implementing a comprehensive digital
marketing strategy might require the services of a digital marketing
agency, you don’t have to have a large business to afford such services.
There are several reputable yet affordable agencies that cater to small
and medium-sized businesses as well. Also keep in mind that the
returns from an effective digital marketing strategy can significantly
outweigh the costs of professional services.

Reason #3: The sheer numbers!

Digital marketing takes advertising tactics much further than word-of-
mouth and cold calling. The core function of a digital marketing strategy
is to promote your business online, and in doing so instantly increase
your visibility to millions of potential customers who may never have
heard of you otherwise.

In a globalised economy, digital marketing tactics such as search engine
optimisation and effective content marketing help you bring your business
to consumers looking for your products and services across geographical
boundaries and the constraints of time zones. Internet users account for
staggering 93.1% of the Australian population – imagine bringing your
business onto the radars of even a small proportion of these Internet users.

Reason #4: It inspires customer loyalty

If you have a business selling a certain product or providing a service,
your interactions with your customers may well be limited to the
number of times they physically visit your stores or ring your customer
service department. This means that they’re only likely to be engaged
with you when they need what you offer. Digital marketing helps you
build professional relationships with your customers that are more
than just transactional.

This is often done through blogs, social media platforms, email marketing
with your latest offers and even loyalty rewards. Chances are your customers
may already be talking about your products/services. Digital marketing
ensures you can join in on the conversation and show your customers that
you’re more than just a faceless corporation.

Reason #5: You can actually analyse your performance

If you’ve tried your hand at offline marketing, you’ll know it can often
take weeks to set up an initial meeting, let alone close the sale. If that
falls through, it might take ages and more missed opportunities to figure
out how you can improve your pitch and offerings. One of the great
things about digital marketing is conversion rate optimisation.

With this, you can tell pretty much instantly how your website and
online offers are performing, and even see the effects of every minor
tweak in real time. Thanks to tools like Google Analytics, digital
marketing gives you the opportunity to optimise your marketing
tactics and keep improving.

Still don’t think digital marketing is right for you?

No business is too small to enjoy the profits that digital marketing promises.
However, before embarking on a digital marketing campaign, it’s absolutely
critical to be sure of the credentials of the agency you’re trusting your online
reputation with. A poorly-managed digital marketing strategy can actually do
more harm than good.

If you’re unsure about whether digital marketing could be profitable for
your business or have any other queries, get in touch! We’d be happy to
arrange for a free no-obligation consultation and help you take the first
step to realising your full business potential.

You Should Also Read:
 How to Go Viral: 7 Ways to Go Viral On Social Media
 5 Actionable Tips to Get the Most Out of Your SEO
 5 eCommerce Link Building Strategies That Really Work
 The 5-Step CRO Process Every Website Should Follow
 SEO Checklist for Optimising Blog Posts to Get Maximum Traffic
 8 Social Media Hacks to Connect More with Fans Online
 5 Significant PPC Optimisation Methods Every Digital Marketer should know
 10 Breathtaking Trends to Innovate your Digital Marketing Strategy
 5 Easy Ways to Decode your Social Media Marketing Strategies for Better Results
 5 Unique Ways to Explore Social Media for a Better Business Performance

5 Reasons Why Digital Marketing Is Great For Business

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (17)

Featured

Featured (20)

5 Reasons Why Digital Marketing Is Great For Business