6 Ingredients of Successful Ecommerce Marketing Strategies

6 INGREDIENTS OF SUCCESSFUL
Ecommerce Marketing Strategies

Ecommerce companies are going to remain at their peak for many years to come.
More than half of the world’s population are looking for services over the Internet
through different gadgets like mobiles, tablets and other devices. Subsequently,
businesses want to leverage the power of ecommerce to reach clients around the
world. But all efforts would be in vain if there are no proper channels available to
expose the true potential of your ecommerce website.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

Here, we list out and explain in brief the best 6 proven marketing strategies for
an ecommerce business to generate sales and acquire steady traffic.

Social media is a powerful tool to make a big impact on revenues. Capture the
interest of your audience and make them your own business promoters and brand
advocates.

The key is to first determine the platforms to promote your products. Facebook,
Twitter, Instagram, Pinterest are today’s most trusted mediums for social media
marketing. Your posts should be in sync with content marketing strategies and
appeal to the audience and not only aim for just promoting your products. Posts
involving conversations, “Linking” and “Sharing” content and commenting on
trending topics establishes an instant connect with the audience.

PPC or paid marketing are audience-targeted ads typically placed on top on SERPs.
One good thing about them is that you need to pay only when someone clicks on
your ad. However, they are not always the first choice for a business. If you have
adequate funds to invest in PPC ads, only then it is a feasible way to generate sales
and increase ROIs.

Content strategy is very essential. Understanding the requirements of customers
and creating blogs, videos, articles, infographics, or any other form of ‘content’ is
essential for driving traffic and retaining them. Lists, how-to’s/informative, topic
relevant, amusing content types are things which people prefer more than long
text based information. In addition, plan your posts and link them to your
ecommerce website pages to make the reader more engrossed to know your
products and services.

PR is a remarkable way of informing the audience of your latest business events
and happenings. Make a list of publications that interests your targets and
comprise a list of contact details including a name and phone number. A perfect
and concise story relevant to your target market on these publications will give a
clear image of your product and services and people can call or inquire for more
information easily.

Termed as one of the most powerful tools for brand promotions - Mailing list
enables you to reach a wide audience and lets them know of your latest offerings.
A pop-up box or a sign-up form can be used to capture the email addresses of
prospects in exchange for interesting offers. Plan out marketing campaigns and
send out emails for promoting new products, for offering discounts or send
relevant articles to your niche to promote your brand.

Affiliate marketing is a ready-made network of marketers who market your
products in exchange for a percentage of sales you acquire as a result of their
marketing efforts. You need to provide a URL which the affiliate uses to promote
your product to other affiliates in the network. If customers click on that URL, the
affiliate tracking software attributes the sale to the concerned affiliate who
promoted the URL.

Practising these will make you ready to give a boost to your online revenues and
enable your ecommerce business to experience a steady growth.
Our professionals are ecommerce website development experts who will guide
you with strategies to run a successful online store.

You Should Also Read:
 How to Optimise Magento Front-End for Optimum Performance
 Optimised Checkout Pages to Fight Cart Abandonment
 Ecommerce Shopper’s Behaviour and How to motivate them to Purchase
 Ecommerce Trends in 2015

6 Ingredients of Successful Ecommerce Marketing Strategies

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