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The document discusses strategies for effective content advertising on Google AdWords. It recommends building keyword lists based on frequently occurring words and phrases from target sites, and using negative keywords to block ads from appearing on irrelevant pages. The best bidding strategy is to start high and gradually lower bids. Quality Score in content advertising is determined by click-through rate and the ad's relevance to keywords or content on the page. Individual keyword bids and match types are less important.

Economy & Finance Technology

Advanced PPC Contextual Advertising David Szetela [email_address] http://clixmarketing.com/blog http://searchenginewatch.com/sew_experts/content_advert http://www.webmasterradio.fm/Advertising/PPC-Rockstars/

Content Advertising Really Doesn’t Suck David Szetela [email_address] http://clixmarketing.com/blog

Why Content Advertisers Lose $$ ,[object Object],[object Object],[object Object],June 3, 2009

Keyword Differences ,[object Object],[object Object],[object Object],June 3, 2009

Quality Score Differences ,[object Object],[object Object],[object Object],[object Object],June 3, 2009

Building Great Content Keyword Lists ,[object Object],[object Object],June 3, 2009

June 3, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example Keyword List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 3, 2009

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