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8 tips for online branding
8
claim             quantity
listen            human
consistency       target
choice            fun
1. Claim
Claim
‣   Claim your name
‣   Test
‣   Transport your network
Hub!
‣   Make sure you have your basecamp
‣   Blog...
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
8
claim             quantity
listen            human
consistency       target
choice            fun
2. Listen
Social media is a bar...
Listen
‣   RSS -> blogsearch, twitter search
‣   Ubervue, SocialMention
‣   Engagor
8
claim             quantity
listen            human
consistency       target
choice            fun
3. Consistency
Be consistent
‣   Avatar!
‣   Tone of voice
‣   Links
8
claim             quantity
listen            human
consistency       target
choice            fun
4. Choice
Choose wisely
‣   Networks
‣   Tone of voice
‣   Content
8
claim             quantity
listen            human
consistency       target
choice            fun
Shhhhtttt...
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
The big secret...
5. Quantity
Quantity with value
‣   Insights
‣   Links to valuable content (aggregate & filter)
‣   Show the human
‣   Personal contact
Out of sight, out of mind.
Find the time...
Flood
Dominate the front page
‣   Google bowling
‣   Black hat EdgeRank techniques
‣   Better: flood
8
claim             quantity
listen            human
consistency       target
choice            fun
6. Human
Don’t be a robot
‣   Authenticity
‣   The good and the bad
‣   Answer, react, interact
‣   Stay positive
Don’t feed the trolls.
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
8
claim             quantity
listen            human
consistency       target
choice            fun
7. Target
Know your target
‣   KPI’s
‣   Network
‣   Linkerati
‣   Offline!
8
claim             quantity
listen            human
consistency       target
choice            fun
But don’t forget:
8. Fun
Have fun
‣   Choose your own battlefields
‣   Do the things you enjoy (or learn to enjoy them)
8
claim             quantity
listen            human
consistency       target
choice            fun
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
Take away 1 thing
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
The “Soylent Green” moment.
The web is people.


The “Soylent Green” moment.
The web is used by people.
Real people, not ‘users’.
People with children.
People with passions.
The web = people.

So treat them as people:
don’t be a robot.
Conversation
Questions?
twitter.com/netlash
bart@netlash-bseen.be
www.netlash-bseen.be

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