25. “I’ve got no brand loyalty. It’s all about
quality and price,” said Peter Cammara, a
Mazda3 driver who was doing research for his
next buy at February’s Toronto auto show.
27. I guess you can test for everything, but some other celestial
bullet comes along and challenges your design. I agree that
the car performed very well under such an extreme test. The
batteries went through a controlled burn which the internet
images really exaggerates. Anyway, I am still a big fan of
your car and look forward to getting back into one.
28. What comes now?
1. Make great products
2. Tell your story your way
3. Owned & Earned first
4. Then paid
5. Listen & respond appropriately
31. We are built on a solid foundation with
great people who are creative, dedicated
and passionate about what they do.
Paul Barter
Vice President, Research
Paul.Barter@T4G.com
@BarterPaul
Thanks!
Editor's Notes
New title.
Cant see text on bg, switch
Changing mix over time ala pie chart or maybe bars.
Not going to spend time here. It’s table stakes
Godaddy: 11,881,528
Big superbowl examplesBut what about your SMB?Budweiser puppy: 49,579,908Budweiser, up for whatever: 18,097,154Sodastream: 13,663,705Kia morpheus: 4,571,056GoproRedbull: 13,479,297 (8 min!)Bob dylan Chrysler: 11,464,861pistachio: 2,040,161Coke america: 11,204,594
Sacred rides website
Success offline bleeds over into real world media.
Success offline bleeds over into real world media.
Tunnelbearwebsite, switch to twitter earned.
Success offline bleeds over into real world media.
Make this gorgeous.Screenshots/logos. Company defending vs fans defending.Decide what to do with the idiots on a case by case basis. Need to be aware, but choose the response. (3-5% stat)Vs 300 people saying something bad, probably has to be addressed. Best case is when people speak out against you and the community shouts them down.