2. MULTICHANNEL RETAILERS
Multichannel retailers are retailers that sell
merchandise or services through more than one
channel. By using a combination of
channels, retailers can leverage the unique benefits
provided by each to attract and satisfy more
customers.
3. STORE
Stores offer several benefits to customers that they
cannot get when they shop through catalogs or on
the internet
Benefits
Browsing
Touching and feeling merchandise
Cash payment
Instant gratification
Personal service
Entertainment and social interaction
Risk reduction
4. CATALOGS
Catalog channel provides benefits to customers
that are not available from the store or internet
channels.
Benefits
Convenience
Safety
Portability and easy access
5. INTERNET
Shopping over the internet provides the
convenience offered by catalogs and other non-
store formats. The internet, compared with store
and catalog channels, also have the potential to
offer a greater selection of products and more
personalized information about products and
services in a relatively short amount of time.
Benefits
Convenience
Safety
Personalization
Broad and deep assortments
