The document discusses how mobile usage is growing rapidly and will soon surpass desktop usage. It notes that mobile data traffic and app downloads are increasing significantly each year. The presentation encourages businesses to develop a mobile strategy and app to engage mobile customers. It emphasizes understanding customer needs and behaviors, developing quality content and experiences, and testing strategies through an iterative process.
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Mobile Means Business: Grow Revenue, Engagement & Visitors
1. Mobile Means Business
How to Grow Revenue, User
Engagement, and Unique Visitors
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
2. A LITTLE ABOUT ME
Juan Sanchez
• Designer & Partner at Tack Mobile
• Author of “Creating Visual Experiences”
• Co-creator of FieldTest
• Senior Editor for UX Magazine
• Fun Fact: Hair has been at least 8 different colors
@juansanchez
juan@tackmobile.com
http://www.slideshare.net/TackMobile
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
3. So, like, OMG, mobile
is a big deal.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
4. MOBILE
PC
2015
By 2015 more U.S. Internet users
will access the Internet through
mobile devices than through PCs
or other wireline devices.
via IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
5. MOBILE
PC
2010 2015
Mobile data traffic is now
outpacing fixed broadband
traffic. In 2010, it grew 4.2 times
as fast.
via Cisco Visual Networking Index Forecast Projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
6. ?
2006 2008 2010 2012
Home usage of the PC is down
20% since 2008 & half of
computing sales are mobile.
via Business Insider: Is The Smartphone Killing The PC? & GigaOm
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
7. Within 3 years, 44% of execs
expect a mobile device to be
their primary device for
business.
via B2B Trends in Mobile & Video Online Study
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
8. In November 2010, visitors to
web-based email sites declined
6%; via their mobile devices grew
by 36%.
via ComScore: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
9. 22-25% of US and UK mobile
Internet browsers never or
infrequently use the desktop
Internet.
via The ‘Mobile-Only’ Internet Generation
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
10. Apple’s iPhone 4 is the most
popular camera used to take
pictures uploaded to Flickr.
via iPhone 4 About To Be Flickr's Top Camera. Point & Shoots? Pretty Much The Opposite.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
11. 2010
2011
The average iOS device owner
downloaded 83 apps in 2011 vs.
51 in 2010, a 61% increase year
over year.
via Apple users buying 61% more apps, paying 14% more per app
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
12. 53% of executives download and
run branded B2B mobile apps.
via B2B Trends in Mobile & Video Online Study
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
13. Almost 40% of Facebook use is
by mobile app.
via Almost 40 Percent Of Facebook Use Is By Mobile App
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
14. $
In 2011, PayPal reached $4
billion in mobile payments, up
from $750 million in 2010 and
$141 million in 2009.
via VentureBeat
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
15. MOBILE
PRINT
Adults now spend more time
with mobile devices than with
print media.
via PC World
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
16. THINGS ARE CHANGING
Usage is swaying from
desktop to mobile.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
17. AND YET...
Many businesses have
yet to adopt a mobile
strategy.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
18. BUT...
Let’s say you’ve
decided your business
needs an app.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
22. KNOW YOUR CUSTOMER
• what’s their digital ecology?
• what’s the demographic?
• what are they trying to accomplish?
• how can you make that easier?
• how can you help them save money?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
23. KNOW YOUR MOBILE CUSTOMER
• context changes
• fragmentation
• connected in different ways
• devices are becoming cheaper
• app distribution channels
• where do you fit in?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
25. SPEAKING OF QUESTIONS
Is your content ready
for its mobile debut?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
26. CONTENT IS IMPORTANT
• use real content in design
• content must adapt
• contextual content
• mobile vs. desktop content
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
28. A mobile strategy is
more than an app.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
29. THE CUSTOMER EXPERIENCE
• understand touch points and where
mobile can help
• brand carried across mediums?
• is the brand fragmented?
• make the voice consistent and clear
• compliment your business
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
30. THE CUSTOMER EXPERIENCE
• browse and order
• sign up for help
• email receipt
• in-store wizardry
• product follow up
• a piece of the experience
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
35. WHICH WOULD YOU DOWNLOAD?
FINANCIAL ACCOUNT TIP
ADVISOR ACCESS CALCULATOR
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
36. IT TAKES MORE THAN A GOOD IDEA
Users choose good
experience design over
brand loyalty.
via User Expectations with Mobile Apps
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
38. FINDING WHAT WORKS
• define the goals
• get everyone involved
• prioritize
• iterate
• evaluate
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
39. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
40. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
41. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
42. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
43. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
44. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
45. IT HAPPENS IN CYCLES
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
46. 2012 is a great time to
get started.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
47. SOMETHING TO THINK ABOUT
• What are 5 characteristics of your customers?
• What are 3 ways you already interact with
existing customers that can be housed in a
mobile app?
• What marketing goals do you have to reach
the 53% of executives that are already using
mobile apps?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
48. RESOURCES
• http://www.thinkwithgoogle.com/insights/
• http://www.cisco.com/en/US/solutions/
collateral/ns341/ns525/ns537/ns705/ns827/
white_paper_c11-520862.html
• http://www.slideshare.net/OnDevice/the-mobile-
only-internet-generation
• http://blogs.forrester.com/thomas_husson/
11-01-25-2011_mobile_trends
http://www.slideshare.net/TackMobile
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012