The document discusses Lean Startup thinking and methods for validating business ideas quickly and with low costs. It recommends defining customer and problem hypotheses and then building minimum viable products to test those hypotheses through customer interviews and feedback. It provides tools and techniques for teams to manage tasks, validate ideas, build landing pages, and get customer feedback to iterate business ideas rapidly and reduce time and money spent before achieving product-market fit.

1. LEAN STARTUP
THINKING
AND
METHODS
Taavi Lindmaa
twitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13

2. About Me
• UX Designer
• Certified Gamification designer, researcher for “The
Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition
2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13

3. The Lean Startup
by Eric Ries
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Wednesday, September 11, 13

4. LEAN STARTUP
•Lean manufacturing
•Agile development
•Customer development
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Wednesday, September 11, 13

5. Wednesday, September 11, 13

6. Wednesday, September 11, 13

7. @taavilindmaa
Wednesday, September 11, 13

8. Validation
Board
Sign up at:
leanstartupmachine.com/validationboard/
@taavilindmaa
Wednesday, September 11, 13

9. Wednesday, September 11, 13

10. @taavilindmaa
Wednesday, September 11, 13

11. PROGRESS =
VALIDATED
LEARNING
PRODUCT =
EXPERIMENT
GOAL: Decrease Cash
Spent Between Pivots
Wednesday, September 11, 13

12.
STEP 1:
Who is the customer?
Define Your Customer Hypothesis
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Wednesday, September 11, 13

13. What is her problem?
Define Your Problem Hypothesis
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Wednesday, September 11, 13

14. SOLUTION
Do not define until the problem is
validated
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Wednesday, September 11, 13

15. What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@taavilindmaa@taavilindmaa
Wednesday, September 11, 13

16. HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold Calls
7.Surveys (For Lead-Gen)
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Wednesday, September 11, 13

17. TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
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Wednesday, September 11, 13

18. Trello
Wednesday, September 11, 13

19. MATRIX
Urgent Not urgent
Important
Not
important
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Wednesday, September 11, 13

20. SCRUM
In queue Doing Done
Task Task Task
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Wednesday, September 11, 13

21. IDEAVALIDATION
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Wednesday, September 11, 13

22. IDEAVALIDATION
• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams
Use the feedback to refine your MVP
@taavilindmaa
Wednesday, September 11, 13

23. A/B testing
Wednesday, September 11, 13

24. Wufoo form
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25. Eventbrite
Wednesday, September 11, 13

26. LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
@taavilindmaa
Wednesday, September 11, 13

27. PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wednesday, September 11, 13

28. JUDGING CRITERIAS
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Wednesday, September 11, 13

29. CUSTOMER
VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
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Wednesday, September 11, 13

30. BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
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Wednesday, September 11, 13

31. Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
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Wednesday, September 11, 13

32. GET OUT OF THE
BUILDING NOW!
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Wednesday, September 11, 13

33. CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13

34. CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa
Wednesday, September 11, 13