short presentation on research

1. By: M. Taha Uddin Khan Ghori
The Impact of Visual Merchandising on
Consumer Impulse Buying Behavior
Research Proposal

2. The Impact of Visual Merchandising on
Consumer Impulse Buying Behavior
• Introduction
• Objectives
• Problem statement
• Theoretical Framework
• Time Frame
• Budget
• Conclusion

3. Introduction
“Everything the customer sees both exterior and
interior that creates a positive image of a
business and result in attention, interest, desire
and action on the part of the customer”

4. Objectives
 To find the impact of window display on consumer impulse
buying.
 To investigate the role of forum display on consumer impulse
buying.
 To study the relation between floor merchandising and consumer
impulse buying.
 To study the impact of shop brand name on consumer impulse
buying.

5. Problem Statement
“HOW VISUAL MERCHANDISING INFLUENCES THE
CONSUMER IMPULSE BUYING BEHAVIOUR”

6. Theoretical Framework

7. Time Frame
The time frame necessary for completion of this research project
is approximately 3-4 months. During these 3-4 months reports will
be provided on the progress of the research.

8. Budget
The budget for this project is near about approx two
thousand rupees (for transportation, food & stationary)

9. Conclusion
This proposal was conducted to inspect some exterior
factors that manipulate the consumer unplanned purchase
behavior. To investigate the relation further the learning
attempted to explicate the affiliation among the customer’s
unplanned purchase behavior and the different types of
visual merchandising. The key discovery of this learning was
the visual merchandising positively manipulates consumer
impulse buying behavior.

10. Conclusion
This proposal was conducted to inspect some exterior
factors that manipulate the consumer unplanned purchase
behavior. To investigate the relation further the learning
attempted to explicate the affiliation among the customer’s
unplanned purchase behavior and the different types of
visual merchandising. The key discovery of this learning was
the visual merchandising positively manipulates consumer
impulse buying behavior.