Highlighting the importance of building and maintaining an effective LinkedIn for recruiting and personal branding in ten steps.

1. LinkedIn
UGBA 198
Haas School of Business
UC Berkeley

2. LinkedIn at a Glance
• Launched in 2003
• 300+ million registered users
– 187M monthly active users
• Who use LinkedIn?
– Job seekers, professionals, college students
– Recruiters, talent acquisition, hiring managers
– Sales force, B2B (business to business) companies

3. Why LinkedIn?
• Earlier you start the better
• Building and developing your BRAND
• Credibility and reputation
– Recommendations are POWERFUL
– Skill endorsements strengthen credibility
• Internships and career exploration
– Search hiring mangers before interview
– Reach out and network with people in your industry
and prospective companies (customized invitation)

4. Best practices – Beginner
• Profile Photo
– Clear, casual, professional
• Headline
– Describes who you are (3W’s: Who, Where, What)
• Education
– Market UC Berkeley, awards, major, courses taken
• Branded Link
– Get a personalized link for your LinkedIn Profile

5. Headshot & Headline
“Fourth Year Undergraduate | UC Berkeley”
“UC Berkeley Grad Looking for Opportunities in Sales”
“UC Berkeley Student Passionate about Marketing”
“Software Engineer at Twitter”
Headshot
Headline
Location Industry
Branded Link

6. Education
School
School
Major, Concentration
Relevant Courses
Taken
Honors and awards
Expected Graduation
Expected Graduation

7. Best practices – Intermediate
• Summary
– Describe who you are, skills set, passions, interests,
CTA (call to action), contacts
• Work Experience
– Showcase your present and past work
• Volunteer Activities & Causes
– Showcase your passion for service and leadership

8. Summary
Background:
School, Class
Level, Career
Interests
Present and
Future Plans
CTA:
Call To Action
Contacts

9. Work Experience
Company
Title
Duration | Location
Projects, honors
and awards,
recommendations
Role Description
Logo

10. Volunteer Activities & Causes
Title
Company
Duration | Field
Role Description
Logo

11. Best practices – Advanced
• Recommendations
– Modern day version of letter of reference
• Skills & Endorsements
– Leverage your strengths and skill set
• Portfolios: videos, slide deck, websites
– Visual is powerful

12. Recommendations
Title
Company
Recommender’s Info
Recommender’s Info
Recommendation
Recommendation
Relationship
Relationship

13. Skills & Endorsements
Endorsers
Up to 50 skills
Top 10 Skills

14. Embedded Portfolios—Summary
PDFs, slide decks,
websites

15. Embedded Portfolios—Experience
PDFs, slide decks,
websites

16. Call to action
• Start connecting!
– Golden # of connections: 500+
– Golden # of skill endorsements: 99+
• Include LinkedIn link on resume
– Use bit.ly
• Ask current/former supervisors for recommendations
• Keep your profile updated every semester
• Leverage visuals and multi-media
• Think about long term goals