Takashi Iba , Ayaka Yoshikawa, Konomi Munakata, Haruka Mori,
Hitomi Shimizu, Tomoki Kaneko, Akiko Kumasaki, Taichi Isaku, "Pattern Mining Workshop: How to find and organize patterns from experiences", FUTURE LEARNING?! - Symposium on the Future of Learning, Vienna, Austria, 2017
This slides designed by Ayaka Yoshikawa, Taichi Isaku, and Takashi Iba
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Pattern Mining Workshop (FUTURE LEARNING?! Symposium on the Future of Learning)
1. Pattern Mining Workshop
Takashi Iba with Ayaka Yoshikawa, Konomi Munakata, Haruka Mori,
Hitomi Shimizu, Tomoki Kaneko, Akiko Kumasaki, Taichi Isaku
FUTURE LEARNING?!
Symposium on the Future of Learning
How to find and organize patterns from experiences
2. Workshop Overview
Element Mining
Group Work
Closing
reflection
Photo
Demonstration of the
KJ method
KJ method
Group Work
Overview
of what we do
Explanation of our style of
the pattern creating process
Lab members’
assistance
(generator)
Prof.Iba’sassistance
3. Indicating to the
practical knowledge
of designing
Name
Pattern Language
Pattern language is a set of vocabulary that captures recurring
patterns of practical knowledge of design in a certain domain.
Each pattern explicitly describes a recurring problem-solution pair
from the domain. This information is each given a memorable name
so the until-then-tacit knowledge become explicit and referable.
4. If I don’t cut vegetables into same-sized pieces, then
some pieces might end up raw when I cook it.
example: finding recurring problem-solution pairs
<Uniform Cuts>
When cutting vegetables, cut them
into roughly the same- sized pieces
so they get be cooked evenly under
heat.
6. Takashi Iba with Iba Laboratory, Presentation Patterns: A Pattern Language for Creative Presentation, CreativeShift Lab, 2014
Presentation Patterns
7. A Creative Collaboration creates new values that can change the
world. In a Creative Collaboration, an emergent vigor is
produced where team members motivate each other and grow
together. This new vigor cannot be attributed to any one team
member but to the team as a whole. How can such a Creative
Collaboration be achieved? The secrets are scribed in this book.
Collaboration Patterns presents 34 distinct patterns that show
tips, methods, and views for a successful collaboration.
The Collaboration Patterns are written as a pattern language that
summarizes the design knowledge that develops from a person’s
experience into the form of a pattern. It pairs a problem that
occurs in a certain context of a design with its solution and gives
it a name. The users of a pattern language must select a pattern
on the basis of the context in which it is being used, and fit the
abstract solution to their specific situation.
The Collaboration Patterns here are in a pattern language that
helps a team achieve a Creative Collaboration. Along with
discovering ways to practice effective teamwork, we hope you
can also imagine the possibilities pattern languages offer. Read
through the pages and use any or all of the Collaboration
Patterns to make your collaborative projects successful.
Takashi Iba is an associate professor at the Faculty of Policy
Management and the Graduate School of Media and
Governance at Keio University, Japan. He received a Ph.D. in
Media and Governance from Keio University in 2003, and
continued as a visiting scholar at the MIT Center for Collective
Intelligence during the 2009 academic year. With collaborating
with his students, Dr. Iba created many pattern languages
concerning human actions. He authored Learning Patterns
(2014), Presentation Patterns (2014), and many academic books
in Japanese such as the bestselling Introduction to Complex
Systems (1998).
Takashi Iba with Iba Laboratory
Collaboration Patterns
A Pattern Language for Creative Collaboration
CreativeShiftIBACollaborationPatterns―APatternLanguageforCreativeCollaborations
Human Action Patterns, created by Iba Lab
Learning
Patterns
Collaboration
Patterns
Presentation
Patterns
Survival
Language
Change Making
Patterns
7348457813129
ISBN 978-1-312-73484-5
90000
Words for
a Journey
2538347813299
ISBN 978-1-329-25383-4
90000
Pattern Illustrating
Patterns
Project Design
Patterns
“Pattern Language 3.0”
8. [Learning Patterns]
Creative Learning
Opportunity for Learning
Learning by Creating
Open Learning
Jump In
Copycat Learner
Effective Asking
Output-Driven Learning
Daily Use of Foreign Language
Playful Learning
Tornado of Learning
Chain of Excitement
Quantity brings Quality
Skill Embodiment
Language Shower
Tangible Growth
Thinking in Action
Prototyping
Field Diving
A Bug’s-Eye & Bird’s-Eye View
Hidden Connections
Triangular Dig
Passion for Exploration
Brain Switch
Fruit Farming
Attractive Expressions
The First-Draft-Halfway-Point
Acceleration to the Next
Community of Learning
Serendipitous Encounters
Good Rivals
Talking Thinker
Leaning by Teaching
Firm Determinations
Questioning Mind
The Right Way
Brave Changes
Frontier Finder
Self-Producer
Be Extreme!
Main Message
Touching Gift
Image of Success
Storytelling
Exploration of Words
Visual Power
Dramatic Modulation
Unexpected Evolution
Doors of Mystery
Beautiful Clarity
Perfect Portion
Cherry on Top
Mind Bridge
Reality Sharing
Participation Driver
Quality in Details
Expression Coordinator
Discomfort Removing
Significant Void
Activation Switch
Take-Home Gift
Stage Building
Reminders of Success
Construction of Confidence
Presentership
Best Effort
Personally for You
Invitation to the World
Improvised Presentation
Reflecting Forwards
Unique Presenter
Aesthetics of Presenting
Be Authentic!
[Survival Language]
Survival Action Gift
Safe Sleep Zone
Storage Area
Door Space
Reverse L-Shape Lock
Biting Lock
Roots of TV
Extrastock
Daily Use of Reserves
Crowbar
Life over Furniture
Evacuation Before Fire-Fighting
Armadillo Pose
Cover and Lock
Kick Signal
Evacuation Initiator
Repetition of Better Decision
[Change Making Patterns]
Know Yourself
Yes, and
Energy Checkup
Microvision
Trust Your Instinc
Idol Imitation
Juice Work and Life
Frontiership
Detective Eyes
Market Research
3W1H
Leverage Point
Field Diving
Quick Actions
Training for Innovation
Sustainable System
Root Rediscovery
Roadmap to the North Star
Success Prototyping
Invite Aliens
Excitement Delivery
Trusteam
Stage Setting
Pile of Efforts
Obsession with Everything
Inspire Evangelists
Passion Teller
Outcome Measurer
Outcome Measurer
Medium Communication
Idea Catcher
Professionalism [Generative Beauty]
Make Magic!
Charming Point
Superstar
Starting Item
Finishing Touch
Harmony with the Season
Bite of Trend
[Pattern Illustrating Patterns]
Pattern Illustrating
Can-Do List
Daily Chore
Self-Reflecting Room
Favorite Place
Voice of Experience
Turning the Tide
Live in the Moment
Self-Intro Album
Own Way of Expressing
Gift of Words
Going Together
Team Leader
Family Expert
The Three Consultants
Disclosing Chat
Chance to Shine
Preparation for the Dream
Make it Funny
Usual Talk
The Seen World
Personal Time
Emotion Switch
Casual Counseling
Special Day
Generational Mix
The Amusement Committee
Hint of Feelings
Job-Specific Contributions
On-the-Spot Helper
Encouraging Supporter
Personal Connections
Mix-Up Event
Inventing Jobs
Delivering the Voice
Warm Design
[Collaboration Patterns]
Creative Collaboration
Mission for the Future
Innovative Ways
Create a Legend
Growth Spiral
Sympathetic Union
Response Rally
Feeling of Togetherness
Part to Contribute
Vinyl Lavatory
Breaker Off
Contact by Any Means
[Presentation Patterns]
Creative Presentation
Return of Growth
Spontaneous Commitments
Loose Connections
Vulnerability Disclosure
Words of Thanks
Emergence Vigor
Loaf of Time
Collaborative Field
Activity Footprints
Chaotic Path to Breakthrough
Ideas Taking Shape
Inside Innovator
Roadmap to the Goal
Improvised Roles
Spadework for Creativity
Power to Change the World
Quality Line
Creative Clashes
Generative Destruction
Beyond Expectations
Project Followers
Strategic Developments
Context of the World
Endurance to Continue Creating
Polishing Senses
[Words For a Journey]
A New Journey
The First Step
Departure Announcement
Travel Plan
Fellow Travelers
Personal Attributes
Guaranteed Fashion
Hint Harvesting
Metamorphosis
Cinderella Makeover
Go Natural
Small Accomplishments
Treat Time
Positive Thinking
Courage to Leave
Compatibility Test
Smart Shopper
Good Care
Balanced Diet
Body Cycle
Tomorrow’s Body Shape
Fateful Encounters
Personal Wonderland
Concept of the Brand
The Secret Ingredient
Lavish Makeover
Dream Day
Growing with Love
Cheer-up Cookies
Spice it up!
Boot Button
Ignition Question
Feel the Soul
Various Sides
Space Out
Back to the Start
Power from the Past
Role Model
Be Passionate!
My Story
Live Thoroughly
Luminous Intellect
Deep Inner Calm
Candid Sentiments
Noticing Mind
Sunnyspot
Essential Message
Moving Characters
Symbolic Representation
Center Words Hunting
Overall Rough Sketch
Sketches of Details
Image of Motion
Word Association Game
Deciding the Amount
Layout of Space
Instinct Direction
Zooming Out
Lively Peak Capture
Acting Illustrator
Time Symbol
Mood Unity
Consistent Story
Composition Differentiation
Strangeness Busters
Simple Illustration
Illustration Fans
Intriguing Doodles
External Inspiration
Third Person View
Polishing Word Sense
Stock of Expressions
Improving by Drawing
[Holistic Pattern-Mining]
Holistic Pattern Mining
Element Mining
My Own Experience
Posting Notes
Describe it Thoroughly
Re-Mining
Visual Clustering
Deep Connections
Dyadic Comparison
Balance the Islands
Plain Labels
9. [Learning Patterns]
Creative Learning
Opportunity for Learning
Learning by Creating
Open Learning
Jump In
Copycat Learner
Effective Asking
Output-Driven Learning
Daily Use of Foreign Language
Playful Learning
Tornado of Learning
Chain of Excitement
Quantity brings Quality
Skill Embodiment
Language Shower
Tangible Growth
Thinking in Action
Prototyping
Field Diving
A Bug’s-Eye & Bird’s-Eye View
Hidden Connections
Triangular Dig
Passion for Exploration
Brain Switch
Fruit Farming
Attractive Expressions
The First-Draft-Halfway-Point
Acceleration to the Next
Community of Learning
Serendipitous Encounters
Good Rivals
Talking Thinker
Leaning by Teaching
Firm Determinations
Questioning Mind
The Right Way
Brave Changes
Frontier Finder
Self-Producer
Be Extreme!
Main Message
Touching Gift
Image of Success
Storytelling
Exploration of Words
Visual Power
Dramatic Modulation
Unexpected Evolution
Doors of Mystery
Beautiful Clarity
Perfect Portion
Cherry on Top
Mind Bridge
Reality Sharing
Participation Driver
Quality in Details
Expression Coordinator
Discomfort Removing
Significant Void
Activation Switch
Take-Home Gift
Stage Building
Reminders of Success
Construction of Confidence
Presentership
Best Effort
Personally for You
Invitation to the World
Improvised Presentation
Reflecting Forwards
Unique Presenter
Aesthetics of Presenting
Be Authentic!
[Survival Language]
Survival Action Gift
Safe Sleep Zone
Storage Area
Door Space
Reverse L-Shape Lock
Biting Lock
Roots of TV
Extrastock
Daily Use of Reserves
Crowbar
Life over Furniture
Evacuation Before Fire-Fighting
Armadillo Pose
Cover and Lock
Kick Signal
Evacuation Initiator
Repetition of Better Decision
[Change Making Patterns]
Know Yourself
Yes, and
Energy Checkup
Microvision
Trust Your Instinc
Idol Imitation
Juice Work and Life
Frontiership
Detective Eyes
Market Research
3W1H
Leverage Point
Field Diving
Quick Actions
Training for Innovation
Sustainable System
Root Rediscovery
Roadmap to the North Star
Success Prototyping
Invite Aliens
Excitement Delivery
Trusteam
Stage Setting
Pile of Efforts
Obsession with Everything
Inspire Evangelists
Passion Teller
Outcome Measurer
Outcome Measurer
Medium Communication
Idea Catcher
Professionalism [Generative Beauty]
Make Magic!
Charming Point
Superstar
Starting Item
Finishing Touch
Harmony with the Season
Bite of Trend
[Pattern Illustrating Patterns]
Pattern Illustrating
Can-Do List
Daily Chore
Self-Reflecting Room
Favorite Place
Voice of Experience
Turning the Tide
Live in the Moment
Self-Intro Album
Own Way of Expressing
Gift of Words
Going Together
Team Leader
Family Expert
The Three Consultants
Disclosing Chat
Chance to Shine
Preparation for the Dream
Make it Funny
Usual Talk
The Seen World
Personal Time
Emotion Switch
Casual Counseling
Special Day
Generational Mix
The Amusement Committee
Hint of Feelings
Job-Specific Contributions
On-the-Spot Helper
Encouraging Supporter
Personal Connections
Mix-Up Event
Inventing Jobs
Delivering the Voice
Warm Design
[Collaboration Patterns]
Creative Collaboration
Mission for the Future
Innovative Ways
Create a Legend
Growth Spiral
Sympathetic Union
Response Rally
Feeling of Togetherness
Part to Contribute
Vinyl Lavatory
Breaker Off
Contact by Any Means
[Presentation Patterns]
Creative Presentation
Return of Growth
Spontaneous Commitments
Loose Connections
Vulnerability Disclosure
Words of Thanks
Emergence Vigor
Loaf of Time
Collaborative Field
Activity Footprints
Chaotic Path to Breakthrough
Ideas Taking Shape
Inside Innovator
Roadmap to the Goal
Improvised Roles
Spadework for Creativity
Power to Change the World
Quality Line
Creative Clashes
Generative Destruction
Beyond Expectations
Project Followers
Strategic Developments
Context of the World
Endurance to Continue Creating
Polishing Senses
[Words For a Journey]
A New Journey
The First Step
Departure Announcement
Travel Plan
Fellow Travelers
Personal Attributes
Guaranteed Fashion
Hint Harvesting
Metamorphosis
Cinderella Makeover
Go Natural
Small Accomplishments
Treat Time
Positive Thinking
Courage to Leave
Compatibility Test
Smart Shopper
Good Care
Balanced Diet
Body Cycle
Tomorrow’s Body Shape
Fateful Encounters
Personal Wonderland
Concept of the Brand
The Secret Ingredient
Lavish Makeover
Dream Day
Growing with Love
Cheer-up Cookies
Spice it up!
Boot Button
Ignition Question
Feel the Soul
Various Sides
Space Out
Back to the Start
Power from the Past
Role Model
Be Passionate!
My Story
Live Thoroughly
Luminous Intellect
Deep Inner Calm
Candid Sentiments
Noticing Mind
Sunnyspot
Essential Message
Moving Characters
Symbolic Representation
Center Words Hunting
Overall Rough Sketch
Sketches of Details
Image of Motion
Word Association Game
Deciding the Amount
Layout of Space
Instinct Direction
Zooming Out
Lively Peak Capture
Acting Illustrator
Time Symbol
Mood Unity
Consistent Story
Composition Differentiation
Strangeness Busters
Simple Illustration
Illustration Fans
Intriguing Doodles
External Inspiration
Third Person View
Polishing Word Sense
Stock of Expressions
Improving by Drawing
[Holistic Pattern-Mining]
Holistic Pattern Mining
Element Mining
My Own Experience
Posting Notes
Describe it Thoroughly
Re-Mining
Visual Clustering
Deep Connections
Dyadic Comparison
Balance the Islands
Plain Labels
30+ Pattern Languages
1000+ Patterns
10. Dialogue Workshop
with the Learning Patterns
1,000 freshmen participate in dialogue workshops with using the
Learning Patterns every year, for past 7 years (Keio University)
11. Using the Collaboration Patterns
In Junior High School, Japan
http://creativeshift.co.jp/interview/1026/
13. Pattern WritingPattern Mining Pattern Symbolizing
Research on the Methodology of Creating Patterns
Patterns on Creating Patterns
Iba, T., and Isaku, T. (2016) “A Pattern Language for Creating Pattern Languages: 364 Patterns for Pattern Mining,
Writing, and Symbolizing,” in the 23rd Conference on Pattern Languages of Programs (PLoP2016).
15. Pattern Symbolizing
Pattern Writing
Pattern Mining
Method of Creating Pattern Languages
A bottom-up method of collecting knowledge, organizing them into
abstract concepts, and documenting each one as a “pattern”
16. Method of Creating Pattern Languages
A bottom-up method of collecting knowledge, organizing them into
abstract concepts, and documenting each one as a “pattern”
17. Pattern Mining: a two-step process
Element Mining
divergent process to gather as much info as possible
Convergent process to discover relationship
between the information
Information Clustering (KJ-Method)
▼
▼
labeling
24. Workshop Overview
Element Mining
Group Work
Closing
reflection
Photo
Demonstration of the
KJ method
KJ method
Group Work
Overview
of what we do
Explanation of our style of
the pattern creating process
Lab members’
assistance
(generator)
Prof.Iba’sassistance
25. Sharing tips regarding the given domain and
writing each down on sticky notes
Element Mining
26. Sharing tips regarding the given domain and writing each
down on sticky notes:
• Take turns sharing your experience or tips about the
domain.
• Write down the gist of each tip/example on a yellow sticky
note and stick it randomly onto the craft paper
• If possible, write down the problem that would happen if the
tip (solution) is not initiated on blue sticky notes
Element Mining: data collection through group dialog
Tip/example Problems
27. What advice would you give to first-year teachers?
Specific examples/episodes from your own career.
Discussion Starters
29. Workshop Overview
Element Mining
Group Work
Closing
reflection
Photo
Demonstration of the
KJ method
KJ method
Group Work
Overview
of what we do
Explanation of our style of
the pattern creating process
Lab members’
assistance
(generator)
Prof.Iba’sassistance
30. Process to discover deep-level connections
between the mined information.
Clustering (KJ-Method)
31. KJ-Method
• Method for created by Japanese Anthropologist
Kawakita, Jiro (hence the name)
• NOT a process of categorization (into existing
categories), but rather a bottom-up process of
discovering new categories of classifying information
• Based on the anthropological philosophy of not bringing
in existing concepts from your culture, but rather
discovering cultural concepts through pure observation.
“It is not sufficient for people to know about the KJ method
intellectually, it is only fully understood when it is experienced”
- Jiro Kawakita
32. Starting from Chaos Hidden Meanings One to One Comparison
Talking while Moving Doubting Clusters Discovering the Islands
Excerpts from Pattern Mining Patterns
33. Drawing a Map
Excerpts from Pattern Mining Patterns
Throughout the KJ method,
you are mapping out the
elements by their meanings:
the physical distance between
two ideas should represent
their closeness in meaning
34. Starting from Chaos
The KJ-method is a slow
process: resist the urge to
introduce categories, axes, etc
for a quick solution. Observe
as order emerge throughout
the process.
Excerpts from Pattern Mining Patterns
35. One to One Comparison
elements must be considered
on a one-to-one relationship:
potential categories shall not
be thought of.
Excerpts from Pattern Mining Patterns
36. Talking while Moving
The KJ method is a
collaborative process: always
consult with your group
members when you think an
element should be moved.
Excerpts from Pattern Mining Patterns
37. Hidden Meanings
Be aware of the two possible
results when grouping patterns:
Grouping them could either a)
abstract the idea to blur its
meaning, or b) strengthen e/o by
highlighting aspects that may be
hidden as a single idea
Excerpts from Pattern Mining Patterns
38. Discovering Islands
Once you have the feeling that
all of the elements are “in the
correct place,” lightly circle
around each cluster to cut out
potential groupings for patterns.
Excerpts from Pattern Mining Patterns
39. Doubting Clusters
Once clusters start to formate,
take the chance to reconsider
each of the groups: some
groups may convey their
message when broken up into
smaller clusters. Do not be afraid
to reorganize already-formed
clusters.
Excerpts from Pattern Mining Patterns
40. KJ-Method: an example from the Project Design Patterns
You want to know what your customers are looking for
through your services.
In this context:
You make assumptions and think you know your
customers without actually understanding the customer
experience. As a project designer, it is difficult to imagine how your customers feel
about your service(s). You could survey your customers to see what their expectations
and demands are, but customers do not always know what they want. Even if they do
provide you with some insight, it is difficult to determine what type of circumstances led to
these customer experiences. As a result, you may overlook the real problems/concerns
that customers have and make false assumptions.
Therefore:
Experience your own service by paying for it with your
own money and see what types of problems/
inconveniences you encounter as a customer. Instead, of
estimating/guessing the customer’s feelings through surveys and your imagination,
experience your service the way they do, and see for yourself how your customers feel.
For instance, if you are running a hotel business, you can get a real sense of what a
customer experiences by paying for a room and staying at the hotel as a guest. This will
also help you determine what parts of the service(s) you found unpleasant.
As a result:
You will be able to provide better service by experiencing the problems (and possible
changes in your service) firsthand and reflecting on them in your project. You will also
begin to have a keen sense of your customers’ needs, especially if you deepen your
understanding of your customers. Needless to say, it is also important to listen to other
customers’ voices and reflect their opinions in your project.
Become a Real Customer
Some aspects are only visible when you pay
out of your own pocket.
41. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
42. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
43. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
44. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
45. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
46. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
47. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
48. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
49. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
50. Firstly be an
end user
yourself
Be an
end user
Bought a
condominium
in the first year
after graduating
university
Bought a
condominium
and found
problems
occurring during
the purchase
Think about
what to do from
the existing
problems
(problem solving)
Found the
problems in the
community by
actually living
in it.
Feel what
the problem is
firsthand
Came up with
“Cooperative
House” as the
result of being
an end user of
a condominium
When purchasing
the condo,
the developer
was very
inflexible
to alterations
Ask ”why”
against the rule,
and find a way
to breakthrough
Think of “how”
you can
achieve it
Do what
everyone can’t
do to win.
A person who
can grab a
chance is a
person who
can make an
effort
Become a
Real Customer
51. You want to know what your customers are looking for
through your services.
In this context:
You make assumptions and think you know your
customers without actually understanding the customer
experience. As a project designer, it is difficult to imagine how your customers feel
about your service(s). You could survey your customers to see what their expectations
and demands are, but customers do not always know what they want. Even if they do
provide you with some insight, it is difficult to determine what type of circumstances led to
these customer experiences. As a result, you may overlook the real problems/concerns
that customers have and make false assumptions.
Therefore:
Experience your own service by paying for it with your
own money and see what types of problems/
inconveniences you encounter as a customer. Instead, of
estimating/guessing the customer’s feelings through surveys and your imagination,
experience your service the way they do, and see for yourself how your customers feel.
For instance, if you are running a hotel business, you can get a real sense of what a
customer experiences by paying for a room and staying at the hotel as a guest. This will
also help you determine what parts of the service(s) you found unpleasant.
As a result:
You will be able to provide better service by experiencing the problems (and possible
changes in your service) firsthand and reflecting on them in your project. You will also
begin to have a keen sense of your customers’ needs, especially if you deepen your
understanding of your customers. Needless to say, it is also important to listen to other
customers’ voices and reflect their opinions in your project.
Become a Real Customer
Some aspects are only visible when you pay
out of your own pocket.
52. Creating Own Pattern Language in Education
Patterns for self-directed learning at home
(elementary school, 12 years old)
Pattern Mining - Clustering
in cooperation with Kazuo Tsukahara (2014-2015)
Pattern Writing - Revising
Pattern Writing with Writing Sheet
Improving their self-directed learning
with their own patterns
Yuji Harashima, Tetsuro Kubota, Tasuku Matsumura, Kazuo Tsukahara, and Takashi Iba, "Learning Patterns for Self-directed
Learning with Notebooks," PLoP’14 Proceedings of the 21st Conference on Pattern Languages of Programs, 2014
56. For More Information…
Pattern Mining
* Sasabe, A., Kaneko, T., Takahashi, K., Iba, T. (2016) “Pattern Mining Patterns: A Search for the
Seeds of Patterns,” in the 23rd Conference on Pattern Languages of Programs (PLoP2016).
* Pattern Writing
http://www.europlop.net/content/start-writing
* Visual Clustering for Writing a New Pattern Language for Creative Collaborations
(Collaboration Patterns Project #2) https://vimeo.com/42780071
* Pattern Languages as New Tools for Learning in the Creative Society (Takashi Iba) https://
www.slideshare.net/takashiiba/pattern-languages-as-new-tools-for-learning-in-the-creative-society-
takashi-iba
* Pattern Language 3.0 and Fundamental Behavioral Properties (Takashi Iba, PURPLSOC15
KEYNOTE, 2015) https://www.slideshare.net/takashiiba/pattern-language-30-and-fundamental-
behavioral-properties-takashi-iba-purplsoc15-keynote-2015
* Pattern Language 3.0 and Fundamental Behavioral Properties http://www.purplsoc.org/wp-
content/uploads/2016/12/PURPLSOC_book2-1.pdf
* Iba, T., and Isaku, T. (2012) “Holistic Pattern-Mining Patterns: A Pattern Language for Pattern
Mining on a Holistic Approach,” in the 18th Conference on Pattern Languages of Programs
(PLoP2012).http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.681.4349