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CoreMedia cms and ecommerce personalization
1.
Personalization in the
Context of CMS and E-Commerce Delf D. Danckwerts – Solution Architect, CoreMedia delf.danckwerts@coremedia.com Helsinki, November 28th, 2014 © CoreMedia | 9 December 2014 | 1 www.coremedia.com
2.
Agenda – Personalization
in the Context of CMS and E-Commerce Examples of Website User Experience Live Demonstration CoreMedia CMS and Adapative Personalization Content Management in the Context of E-Commerce Live Demonstration CoreMedia Studio Adding Inspirational Content Creating Dynamic Landing Page Creating Personalized Teasers Adding 3rd-Party Personalization (e.g. E-Marketing Spots) Recommendations for Editors Who is CoreMedia? Your Questions © CoreMedia | 2 9 December 2014 | 2 www.coremedia.com
3.
Increasing Relevance 1.
SEO 2. Personalization 3. Multi-X © CoreMedia | 3 9 December 2014 | 3 www.coremedia.com
4.
Examples of Personalization
Default Implicit (e.g. Click-Path) Explicit Geolocation (Login, Profile) © CoreMedia | 4 9 December 2014 | 4 www.coremedia.com
5.
Live-Demonstration Customer Experience
© CoreMedia | 5 9 December 2014 | 5 www.coremedia.com
6.
Adaptive Personalization (LiveContext)
© CoreMedia | 6 9 December 2014 | 6 www.coremedia.com
7.
CoreMedia CMS ©
CoreMedia | 7 9 December 2014 | 7 www.coremedia.com
8.
CoreMedia DNA Dynamic
| Multi-Touchpoint | Information-Based | Contextual | Social © CoreMedia | 8 9 December 2014 | 8 www.coremedia.com
9.
End-to-End Management and
Delivery Content Management Content Delivery Assets Structure Layout Rendering Experiences Article Navigation Teaser Seite 2 Process © CoreMedia | 9 9 December 2014 | 9 www.coremedia.com
10.
CoreMedia CMS: Managing
User Experience Deliver Manage analyze & profile Analytics Assets Structure/ Layout/ Settings target & optimize 3rd Party e.g. Video, CRM UGC recommends Print CoreMedia Studio Shop © CoreMedia | 10 9 December 2014 | 10 www.coremedia.com
11.
CoreMedia Adaptive Personalization
© CoreMedia | 11 9 December 2014 | 11 www.coremedia.com
12.
Relevance: Match between
Users and Content Meta Data Community Opinion Past Performance Rules and Algorithms DELIVERY User Profile Content Profile </> Explicit Preference Transition History € Online Activity © CoreMedia | 12 9 December 2014 | 12 www.coremedia.com
13.
Personalization Processing Pipeline
DELIVERY User Profile Content Profile Explicit Preference Transition History Online Activity Tagging Meta Data Community Opinion Past Performance </> € Dynamic Profiles » Dynamic: » Use content keywords to capture user interests » Choice of profile storage mechanisms: » Cookie » Elastic Social » Explicit Profile » Implicit Profile Context Sources Personalization Processing Pipeline .... Step N CAE CAE Step 1 Step 2 » Pipeline Modules: » If...then selection » Dynamic Query Service » 3rd Party Integration » e.g Recommendation Systems, Semantic Analysis » Filtering » Injection © CoreMedia | 13 9 December 2014 | 13 www.coremedia.com
14.
Personalization Context Sources
social historical behavioral situational subscriptions interests requests made profile status referrer device location time / date contributions reviews relationships clicks navigation search © CoreMedia | 14 9 December 2014 | 14 www.coremedia.com
15.
CMS + E-Commerce
= © CoreMedia | 15 9 December 2014 | 15 www.coremedia.com
16.
Transactional Commerce Facilitating
Commercial Transactions Transactional Commerce © CoreMedia | 16 9 December 2014 | 16 www.coremedia.com
17.
Experiential Commerce Emotional
Connections That Delight, Inspire & Inform Transactional Experiential Commerce © CoreMedia | 17 9 December 2014 | 17 www.coremedia.com
18.
Introducing CoreMedia LiveContext
A Next-Generation Digital Engagement Application Transactional Commerce Engagement Immersive Content Incremental Innovation Experiential Commerce Visual © CoreMedia | 18 9 December 2014 | 18 www.coremedia.com
19.
The 4th Integration
Approach by CoreMedia Blended Hybrid Delivery ① Side-by-Side WCS WCM ② e-Commerce-Led WCS WCM ③ WCM-Led WCS WCM e-Commerce-Led Blended WCM-Led Session Handling Widget API’s REST © CoreMedia | 19 9 December 2014 | 19 www.coremedia.com
20.
Demonstration Studio Usability
© CoreMedia | 20 9 December 2014 | 20 www.coremedia.com
21.
Studio Integrated Preview
© CoreMedia | 21 9 December 2014 | 21 www.coremedia.com
22.
Studio Dashboard ©
CoreMedia | 22 9 December 2014 | 22 www.coremedia.com
23.
Studio Control Room
for Collaboration © CoreMedia | 23 9 December 2014 | 23 www.coremedia.com
24.
Preview of Device
Classes © CoreMedia | 24 9 December 2014 | 24 www.coremedia.com
25.
Preview of User
Segments © CoreMedia | 25 9 December 2014 | 25 www.coremedia.com
26.
Create New Article
© CoreMedia | 26 9 December 2014 | 26 www.coremedia.com
27.
Create Landing Page
© CoreMedia | 27 9 December 2014 | 27 www.coremedia.com
28.
Create Personalized Content
© CoreMedia | 28 9 December 2014 | 28 www.coremedia.com
29.
Integrate 3rd Party
Personalized Content © CoreMedia | 29 9 December 2014 | 29 www.coremedia.com
30.
Enrich Landing Page
© CoreMedia | 30 9 December 2014 | 30 www.coremedia.com
31.
Style Landing Page
© CoreMedia | 31 9 December 2014 | 31 www.coremedia.com
32.
Integration of Product
Cataloge © CoreMedia | 32 9 December 2014 | 32 www.coremedia.com
33.
Search for Products
© CoreMedia | 33 9 December 2014 | 33 www.coremedia.com
34.
Preview of Products
© CoreMedia | 34 9 December 2014 | 34 www.coremedia.com
35.
Create Product Teasers
© CoreMedia | 35 9 December 2014 | 35 www.coremedia.com
36.
Overload Product Pictures
© CoreMedia | 36 9 December 2014 | 36 www.coremedia.com
37.
Technical Key Features
for Personalization © CoreMedia | 37 9 December 2014 | 37 www.coremedia.com
38.
Dynamic & Performant
Delivery © CoreMedia | 38 9 December 2014 | 38 www.coremedia.com
39.
Clear Separation of
Assets, Structure and Layout © CoreMedia | 39 9 December 2014 | 39 www.coremedia.com
40.
Seamless Integration of
Existing Systems © CoreMedia | 40 9 December 2014 | 40 www.coremedia.com
41.
Ease of Use
© CoreMedia | 41 9 December 2014 | 41 www.coremedia.com
42.
Who is CoreMedia?
© CoreMedia | 42 9 December 2014 | 42 www.coremedia.com
43.
CoreMedia 16
Years of Partnerships Delivering online platforms for leading enterprise brands across varied industries Background Organic profitable growth More than 60% of all German media Internet traffic is delivered through CoreMedia Roots in Telco & Media drive innovation and benefit customers in other industries 97% Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems. (TellSell Audit) CUSTOMER RETENTION AFTER 16 YEARS © CoreMedia | 43 9 December 2014 | 43 www.coremedia.com
44.
Main Customer Segments
CoreMedia CMS has more than 300 installations worldwide. There are more than 50 installations in the media industry. Broadcast Media Telco Industry © CoreMedia | 44 9 December 2014 | 44 www.coremedia.com
45.
CoreMedia Customers Worldwide
Cloud CMS 45 websites 70 websites Websphere integration Customer service social campaign 250 editors 70,000 videos 68 countries 44 languages 3.5 billion PIs/month 2 million content objects 23.5 million PIs/month > 100 editors 1 million visits/month 30,000 Intranet users 2.6 billion PIs/month Set-up in 12 months 70 websites 27 countries +50% revenue +30% PIs/6 months European ISP and MVNO customer and service 226 Sites in 170 languages 10,000 editors Interactive service portal 850,000 PIs/hour 1.5 billion PIs/day -30 % editing -45 % hosting costs © CoreMedia | 45 9 December 2014 | 45 www.coremedia.com
46.
Your Questions ©
CoreMedia | 46 9 December 2014 | 46 www.coremedia.com
47.
Singapore asia-info@coremedia.com tel
+65.6562.8866 Delf D. Danckwerts, Solution Architect, CoreMedia delf.danckwerts@coremedia.com Hamburg info@coremedia.com tel +49.40.32 55 87.0 San Francisco usa-info@coremedia.com tel +1.415.371.0400 London uk-info@coremedia.com tel +44.207.849.3317 © CoreMedia | 9 December 2014 www.coremedia.com
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