The document summarizes the winners of the 1st Annual Campus Recruitment Excellence Awards in several categories: Best Campus Career Website (PwC Canada), Best Online Campus Campaign (MacLaren McCann for MasterCard Canada), Best On-Campus Campaign (ConocoPhillips Canada), Campus Recruiter of the Year (Lisa Kramer from Accenture), and Campus Recruiting Program of the Year (KPMG LLP's Ace The Case program). The document provides details on the winning campaigns and programs and what the judging panels liked about each.

1. In partnership with:

2. 1st Annual Campus Recruitment
Excellence Awards
• Best Campus Career Website
• Best Online Campus Campaign
• Best On-Campus Campaign
• Campus Recruiter of the Year
• Campus Recruiting Program of the Year
#TEawards @TalentEgg

3. Awards
• Dec. 2011: Applications opened
• Deadline: Feb. 24, 2012
• 200 student and new grad judges
• Judging period for 2 weeks in March
• Finalists notified in April
• Winners announced right now!
#TEawards @TalentEgg

4. Best Campus
Career Website
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5. Best Campus Career Website
ConocoPhillips Canada
PwC Canada
GE Canada
#TEawards @TalentEgg

6. Best Campus Career Website
Best practices overall:
• Make information easy to find
• Tell students what to expect
• Feature real students and grads
• Tailor everything to students – even social
media accounts and company information
• Don’t be boring, too corporate or out of date
#TEawards @TalentEgg

7. Best Campus Career Website
The winning website:
• In-depth information about student and grad
programs, culture, training, CSR and more
• Profiles on local offices – work, community, fun
• Stories and videos about real people at work
and in their personal lives
• 19 blogs representing all regions and areas of
the organization
• Demographic-specific social media integration
#TEawards @TalentEgg

8. Best Campus Career Website
What the judges said: “Biggest plus to this site is the feel
that [this employer] really wants
“I like that there is a lot of information me to work for them.”
on next steps as well as what you
should do in preparation.” “It not only has everything I want
from an employer website, but it
“Definitely a more humanistic gives us the tools to put our best
approach to HR that should attract foot forward in our application.”
the well-rounded individuals that the
[employer] looks for.” “I really liked how [this employer]
had pictures of new, young
“GREAT website!!!!! It really helps to graduates on their website. It
show the different facets of [this motivated me to find out more and
employer] and makes [their industry] increased my curiosity.”
interesting.”
#TEawards @TalentEgg

9. Best Campus Career Website
PwC Canada
www.pwcbrilliantfutures.ca
#TEawards @TalentEgg @PwC_ca_campus

10. Best Online
Campus Campaign
#TEawards @TalentEgg

11. Best Online Campus Campaign
MacLaren McCann
Accenture
PwC Canada
#TEawards @TalentEgg

12. Best Online Campus Campaign
Best practices overall:
• Be creative and innovative to stand out –
students have seen it all!
• Make students active participants – creative
submissions, social networking, games, polls
• Interact with candidates online
• Use a wide variety of platforms to get your
message out – not just social networking
#TEawards @TalentEgg

13. Best Online Campus Campaign
The winning campaign:
• Incorporated all major social networks, plus QR
codes, Google ads and maps, TalentEgg
takeover and more
• Used social media to pre-screen candidates
• Candidates produced songs, videos, blogs,
Facebook campaigns, tweets
• Generated 500+ qualified candidates, 400%
increase in Facebook fans in 4 weeks
#TEawards @TalentEgg

14. Best Online Campus Campaign
What the judges said: “I’ve heard about this internship
before, which means the social
“Excellent use of social media and a media campaign worked.”
creative way to gain attention as an
employer targeting recent grads and “I like how they used all the newest
students.” social media tools out there to allow
us to creatively apply for a job.”
“Three letters: W-O-W! ”
“This campaign was really well- “I love that the campaign was not
designed and it was great to see that as much pushing information onto
every aspect of social media was people, but creating interest.”
utilized with a consistent message
across all platforms.”
#TEawards @TalentEgg

15. Best Online Campus Campaign
MacLaren McCann
#TEawards @TalentEgg @MasterCardCA

16. Best On-Campus
Campaign
#TEawards @TalentEgg

17. Best On-Campus Campaign
Bank of Montreal
ConocoPhillips Canada
MacLaren McCann
#TEawards @TalentEgg

18. Best On-Campus Campaign
Best practices overall:
• Use on-campus tools to grab students’ attention
• Then drive them online for the real info
• It takes a lot to stand out – be unique!
• Keep it simple
• Be relatable – even in posters, at career fairs
• Your corporate brand doesn’t always translate
best on-campus – switch it up
#TEawards @TalentEgg

19. Best On-Campus Campaign
The winning campaign:
• Staggered-release career fair teaser posters
without company info
• Eventually directed students online
• Bright, easy-to-spot booth with no table
• Recognizable brand carried through all aspects
of campaign, including attire of campus
recruiters and reps
• Simple but innovative and very different from
other campaigns – never seen before
#TEawards @TalentEgg

20. Best On-Campus Campaign
What the judges said: “Loved how much it stands out
amongst the rest. Very innovative
“Students see hundreds, if not and makes me want to learn
thousands of posters over the course more.”
of a day, week and even a month, but
these posters are simple AND “These elements attract student
intriguing!” attention and make [this company]
look like a fun place to work”
“I love the branding of the campaign.
It is eye-catching and well executed. I “Absolutely love this campaign;
would stop at this booth at my truly brought the brand to life!”
university!”
“The clarity in branding, consistent
“The approachability is a key part of usage across all channels and the
this campaign that helps the employer clean design really stands out.”
connect with young grads.”
#TEawards @TalentEgg

21. Best On-Campus Campaign
ConocoPhillips Canada
#TEawards @TalentEgg

22. Campus Recruiter
of the Year
#TEawards @TalentEgg

23. Campus Recruiter of the Year
Nancy Moulday
Manager Recruitment
TD Business Banking
Evan Birtch
Team Lead, Campus Programs
Research In Motion
Lisa Kramer
Campus Recruiting Lead, Canada
Accenture
#TEawards @TalentEgg

24. Campus Recruiter of the Year
Best practices overall:
• Be a real person – not a corporate robot
• Let students/grads connect with you online and
in person
• Be passionate about your organization, careers,
and students and recent grads
• Show results – judges impressed by # of hires,
increase in social networking followers, etc.
#TEawards @TalentEgg

25. Campus Recruiter of the Year
The winning campus recruiter:
• Uses innovative communication tools in addition
to traditional recruitment activities
• Active on company AND personal accounts daily
(Facebook, Twitter, LinkedIn, blog)
• Passionate advocate for their organization
• Dedicated to helping students and recent grads
with their careers
#TEawards @TalentEgg

26. Campus Recruiter of the Year
What the judges said: “A great resource in the field of
student recruitment and is actively
“Very interactive and engaged with seeking opportunities to create a
student recruitment. Your positive brand image for [this
engagement through social media employer].”
sites shows a true dedication and
passion - very impressed!” “AMAZING person!!! Huge social
media presence and overall a very
“Loved [this recruiter’s] use of Twitter, approachable person.”
very involved with TalentEgg!”
“[They have] put a face to [the
“Seems to be in tune with employer’s] recruiting team and this
students and knows [their] target has made [them] and the company
demographic.” memorable, a valuable asset in a
competitive arena.”
#TEawards @TalentEgg

27. Campus Recruiter of the Year
Lisa Kramer, Accenture
#TEawards @TalentEgg @Recruit_Campus

28. Campus Recruitment
Program of the Year
#TEawards @TalentEgg

29. Campus Recruitment Program of the Year
Kraft Canada Inc.
KPMG LLP
MacLaren McCann
#TEawards @TalentEgg

30. Campus Recruitment Program of the Year
Best practices overall:
• Use all available tools – don’t put all your eggs
in one basket
• Let students interact with you in a meaningful
way on-campus and online
• Whenever possible, give something back –
experience, knowledge, prizes
• Be active year-round
#TEawards @TalentEgg

31. Campus Recruitment Program of the Year
The winning program:
• Based around a case competition
• Offered meaningful experience + learn about
employer + networking
• Promotion through presentations, social media,
posters, emails, TalentEgg
• Over 900 applications in 2012; an increase of
150% from 2011!
#TEawards @TalentEgg

32. Campus Recruitment Program of the Year
What the judges said: “Amazing recruitment program -
you get out there and interact with
“Giving students the chance to the students. Keep it up! ”
showcase skills and demonstrate their
abilities outside of a standard “Gives students a real-life feel for
recruitment program is really what it would be like to work at [this
important.” employer].”
“I am a huge fan of companies that run “Love it - makes me want to work
case competitions. It is a great there!”
recruitment tool! ”
“The recruiting program is well-
“They are committed to hiring highly rounded and well executed with
skilled candidates and they offer the right balance of in-person and
excellent opportunities to develop web-based mechanisms.”
skills to everyone that qualifies!”
#TEawards @TalentEgg

33. Campus Recruitment Program of the Year
KPMG LLP
#TEawards @TalentEgg @KPMGCampusCDN

34. Congratulations!
Best Campus Career Website
PwC Canada’s www.pwcbrilliantfutures.ca
Best Online Campus Campaign
MacLaren McCann: MasterCard Canada’s Social Interview campaign
Best On-Campus Campaign
ConocoPhillips Canada’s “Work With Phil” campaign
Campus Recruiter of the Year
Lisa Kramer, Accenture
Campus Recruiting Program of the Year
KPMG LLP’s Ace The Case
#TEawards @TalentEgg