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Wie man das Content-Monster füttert ohne gefressen zu werden

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CONTENT DISCOVERY INTERN CONTENT CREATION CONTENT CURATION ÜBERWIEGEND GESTALTEND („AGENDA SETTING“) ÜBERWIEGEND REAKTIV („AGENDA SURFING“) Vorselektion Vorselektion SAMMELN Content Inbox „Posting-Ideen“ BEWERTEN Bewertung/ „Scoring“ TeamBookmarking Themen Blogs RSS Feeds / Themenfeeds OnlineMedien ThemenPlanung RedaktionsKonferenz Screening Veranstaltungen und Ereignisse EreignisPlanung Redaktionskalender „Beitrags-Planung“ PLANEN Keine langfristige Planung Themen Support, Sales, Marketing, und Recruiting KampagnenPlanung Produktion „Beitrag“ (hoher Aufwand) PRODUZIEREN Produktion „Posting“ (geringer Aufwand) Themen von Partnern und Gastautoren PartnerPlanung ContentPublishing Content Audit intern sowie Content Broker ContentSyndication PLANUNG EXTERN Content Backlog „Beitrags-Ideen“ Listening: Kundendialog, Wettbewerb, Markt SCREENING CONTENT DISCOVERY www VERÖFFENT -LICHEN Posting & Promotion LP „Owned Media“ DIALOG EVALUIEREN CONTENT STRATEGIE „Social Media“ Newsletter Abos Social Networks Following Social Media Foren Social Media Monitoring Blogs Wettbewerb SCREENING KANÄLE

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Wie man das Content-Monster füttert ohne gefressen zu werden

  • 1. CONTENT DISCOVERY INTERN CONTENT CREATION CONTENT CURATION ÜBERWIEGEND GESTALTEND („AGENDA SETTING“) ÜBERWIEGEND REAKTIV („AGENDA SURFING“) Vorselektion Vorselektion SAMMELN Content Inbox „Posting-Ideen“ BEWERTEN Bewertung/ „Scoring“ TeamBookmarking Themen Blogs RSS Feeds / Themenfeeds OnlineMedien ThemenPlanung RedaktionsKonferenz Screening Veranstaltungen und Ereignisse EreignisPlanung Redaktionskalender „Beitrags-Planung“ PLANEN Keine langfristige Planung Themen Support, Sales, Marketing, und Recruiting KampagnenPlanung Produktion „Beitrag“ (hoher Aufwand) PRODUZIEREN Produktion „Posting“ (geringer Aufwand) Themen von Partnern und Gastautoren PartnerPlanung ContentPublishing Content Audit intern sowie Content Broker ContentSyndication PLANUNG EXTERN Content Backlog „Beitrags-Ideen“ Listening: Kundendialog, Wettbewerb, Markt SCREENING CONTENT DISCOVERY www VERÖFFENT -LICHEN Posting & Promotion LP „Owned Media“ DIALOG EVALUIEREN CONTENT STRATEGIE „Social Media“ Newsletter Abos Social Networks Following Social Media Foren Social Media Monitoring Blogs Wettbewerb SCREENING KANÄLE