Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Scompler Content Marketing Platform
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On the way to the Content Company
From a marketing technique to a management discipline
Mirko Lange, Scompler/ScribbleLive
5. This is what we are here for
SCOM = Strategic Content Marketing
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How it all started
Created form a consulting business, based on a big
project with “Deutsche Bahn” in 2013
Triggered by the finding that Excel “can’t do that”,
and other software isn’t good enough
Driven by the will to help companies creating
better content instead of just more
Committed enabling companies to not only develop
effective strategies but also to operationalize them
in their daily work!
8. Powered by ScribbleLive from Toronto, Canada, since 2016
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#6
More than 150 employees, 30m + Dollar revenue
Office in Toronto, New York, San Francisco,
London, Berlin, Munich and Dubai
Strong presence in Europe with “ScribbleLive
Engage”, a live blogging platform mainly for media
Solidly funded by a group of strong investors
Strong product portfolio along the content value
chain
Toronto Office
10. Visually: Content creation with 1,500+ Content Experts plus great technology
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Video Infographic Microsite Presentation Social Content Writing Photography
11. Engage: Interactive Content Experiences across every digital device
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UGC and Social Live Blogs, Q&A,
Commenting
Polls and Quizzes
12. Search: Create better, more effective content with our SEO Platform.
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13. Current customers in Germany (consulting and software)
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Munich Office
14. Worldwide 1000+ Enterprise ScribbleLive Customers Across Multiple Verticals
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15. The main idea of SCOMpler: A clear process with strategy at the centre
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Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
16. And all of this has a clear purpose
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Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
Ideation & Topic Management
Ensures that all relevant topics and
issues will be considered – and
ONLY relevant topics and issues.
Storyboarding:
Ensures connected content
experiences relevant to the needs
of the different stakeholders.
Content Planning:
Ensures that all content will be
produced with the right purpose by
the right people at the right time
and creates perfect briefings.
Content Analytics & Reports
Ensures that you can learn from the
performance of your content and
amend your strategy.
Content storage & distribution
Ensures that content will be used
and repurposed and that it can be
distributed easily.
Content production workflow
Ensures that content will be
produced according to your
defined guidelines.
20. But let’s start from the beginning: How to create a content strategy in Scompler?
Copyright Scompler GmbH (all rights reserved) 20
Topic
Plan
Story
Boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
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In Scompler, you can model each one of your personas
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This includes several attributes which you can apply to your persona
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You can also select a wide range of attributes for content marketing
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You can add all your attributes individually…
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You can also add descriptions and assign each attribute to one or more personas
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The content strategy is available to view as a whole document for everybody
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And for security reasons, users, teams and roles can be defined easily
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And we can define different rights for the users (strategy for admins only)
29. Step 2: How do we create our topic plan
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Topic
Plan
Story
Boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
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So you can post each article automatically, also at a pre-defined time
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Step 7: Content Analytics and Reports
Themen
Plan
Content
Performance
Content
Reports
2. Ideation
and topic
Management
5. Content
production
workflow
7. Content
analytics
1. Content
Strategy
(incl. Personas, Customer
Journey and
„Core Story“)
Story
Boards
3. Story-
boarding
EditorialPlan
+ Briefing
4. Content
planning
6. Content
distribution
Content
storage
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We aggregate the available performance data for every piece of content
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There is also analytics integrated in the editorial plan
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And we provide reporting about all manner of content
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And then you can amend your strategy and start all over again!
Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
85. Copyright Scompler GmbH (all rights reserved) 85
Wrap up
Ensure your team is
delivering on the right
objectives
Stop wasting budget
and resources on
ineffective content
Know your
strategy is properly
implemented
The platform is
available both, in
German and English
86. Copyright Scompler GmbH (all rights reserved) 86
Thank you very much
Mirko Lange
Founder and managing director Scompler
VP strategic consulting ScribbleLive Inc.
+49 (177) 27 40 778
mirko@scribblelive.com
http://www.scompler.com