Evolution of customer interactions with brand. Face 2 Face interactions to Optimisation based on segmented audiences to new age 1:1 realtime personalisation of people based marketing
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Evolution of customer interactions with brand
1. Evolution of Customer Interactions with Brand
Field Marketing
Word of Mouth
Walk the Walk & Talk the Talk
Personal Recos
Resource Intensive
Targeted Tests
Multi Channel
Multiple IDs
Fragmented Data
Delay in Data to Decision
Single ID
Cross Channel
One Customer Experience
CX = Sum of all interactions
Seemless Data Exchange
between AdTech & MarTech
Collaborative Conversations
Influence of Communities
Share of Voice
Sentiment Analytics
Data & Decision are
Independent of Time
FACE 2 FACE SOCIAL CRM AUDIENCES 1:1 REAL TIME
Current State