Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

1. The
Scientific Method
for Social Media
PodCamp Boston 5 – 25 September 2010
Sametz Blackstone Associates

2. Who I am
 Tamsen McMahon
 tamsen@sametz.com
 @tamadear
 Sametz Blackstone Associates
 www.sametz.com
 www.sametz.com/roundthesquare
 @sametz
 Brass Tack Thinking
 brasstackthinking.com

4. SOCIAL
MEDIA
IS A
MADHOUSE

5. Twitter
Facebook
YouTube
Blogs

6. Some say it’s
AN ART.

7. I say it’s a
SCIENCE.

8. Got your lab book?

9. You’ll need it.

10. Today

11. 0 Define the question
1 Observe
2 Investigate
3 Hypothesize
4 Experiment
5 Analyze
6 Retest
the method

12. O
define the
question

13. How can we best use
social media for our
business?

14. Is podcasting an
effective way to
generate prospects?

15. 1
observe

16. Grow bigger ears –
and eyes.
Paraphrase of Chris Brogan

17. LISTEN:
IF
WHAT

18. WATCH:
WHERE
HOW

19. 2
investigate
Scope
Audiences
Content
Resources
Outcomes
Measurement

20. Scope

21. Audiences

22. Resonance &
Dissonance

23. Content

24. Resources

25. Outcomes

26. Measurement

27. 3
hypothesize

28. For {scope}, {content}
from {sources}, used
across {tools}, will
produce {measured}
{results} with
{audiences}.

29. 4
experiment
Design
Execution

30. OBSERVATION
≠
PARTICIPATION

31. OBSERVATION
≠
PARTICIPATION
(you have to do it)

32. 5
analyze

33.  Numbers
 Sentiment
 Actions

34. 6
retest

35. It takes practice.

36. So maybe it is a
madhouse.

37. But now you’re the
mad scientist.

39. Who I am
 Tamsen McMahon
 tamsen@sametz.com
 @tamadear
 Sametz Blackstone Associates
 www.sametz.com
 www.sametz.com/roundthesquare
 @sametz
 Brass Tack Thinking
 brasstackthinking.com