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FATE OF THE
CHIEF DATA OFFICER
Tamarah Usher
May 02 2017
2
AGENDA
DATA STRATEGY EVOLUTION
THE EMERGENCE OF THE CDO
CDO PERSONAS FOR SUCCESS
WHATS NEXT FOR THE CDO?
3
DATA IS
EVERYWHERE
AFFILIATES
TIME
DEVICE
DISPLAY
ADS
EMAIL
CRM DATA
SOCIAL
WEATHER
SEARCH
COOKIE DATA
CUSTOMER
PREFEREN...
4
ITS GETTING BIGGER
5
DATA FOCUS EVOLUTION
FIRST THERE WAS A DATA STICK THEN A DATA CARROT EMERGED
• HIPAA (Health Insurance Portability and
A...
6
DATA GOVERNANCE
WHAT YOU DO TO DATA
CLEAN VALIDATE CONTROL PROTECT
7
DATA STRATEGY
WHAT YOU DO WITH DATA
8
DATA VALUE CHAIN
AGE OF DATA
DATAVALUE
Value of
Individual
Data Item
Aggregate
Data
Value
Interactive Real-time Analytic...
9
WHAT ABOUT THIS DAT SCIENCE THING?
10
THE KNOWLEDGE ECONOMY
Data has become a strategic asset that allows companies to acquire or maintain a competitive edge...
11
WHAT IS HAPPENING IN THE C SUITE?
HOW CEOs RECOGNIZE DATA AS AN ASSET
“If you can't understand the new
world of digital...
12
DATA IS THE FOUNDATION OF DIGITAL TRANSFORMATION
DATA
Integrated
Value
Chain
Digital
Marketing
Real Time
Customer
Feedb...
13
THE CDO EMERGES
90% of large
organizations will
have a chief data
officer by 2019
68% of CIOs believe their
current rol...
14
CDO ORGANIZATIONS AND ALIGNMENT
Board/
CEO
CRO COO CIO BU1
CDO
PROCESS ORIENTED CDO
Typically in Risk, Compliance or ot...
15
THE 6 PERSONAS OF A SUCCESSFUL CDO
THE QUANTTHE EDUCATOR
THE EVANGILIST THE PROTECTOR
THE ARCHITECT
THE POLITICIAN
16
THE EVANGILIST
• Create an enterprise information management
strategy based on the organization's business
strategy and...
17
THE EDUCATOR
• Adopt formal information asset measures and
share them with the organization
• Educate senior leaders an...
18
THE PROTECTOR
• Establish baselines on information governance
and data monetization from which progress can be
measured...
19
THE QUANT
• Generate organizational demand for analytical
solutions
• Demonstrate the importance of data driven
decisio...
20
THE ARCHITECT
• Mining for business value, asking the right
questions of the data
• Champion a Modern Data Architecture...
21
THE POLITICIAN
• Challenge structure, scope and power
relationships between executive committee
members
• Work tireless...
22
WHAT IS NEXT FOR THE CDO?
Finding the right person for the
job
Adding value quickly through
quick wins
Avoiding shiny o...
23
THANK YOU TAMARAH USHER
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Fate of the Chief Data Officer

  1. 1. FATE OF THE CHIEF DATA OFFICER Tamarah Usher May 02 2017
  2. 2. 2 AGENDA DATA STRATEGY EVOLUTION THE EMERGENCE OF THE CDO CDO PERSONAS FOR SUCCESS WHATS NEXT FOR THE CDO?
  3. 3. 3 DATA IS EVERYWHERE AFFILIATES TIME DEVICE DISPLAY ADS EMAIL CRM DATA SOCIAL WEATHER SEARCH COOKIE DATA CUSTOMER PREFERENCES LOCATION
  4. 4. 4 ITS GETTING BIGGER
  5. 5. 5 DATA FOCUS EVOLUTION FIRST THERE WAS A DATA STICK THEN A DATA CARROT EMERGED • HIPAA (Health Insurance Portability and Accountability Act • Sarbanes-Oxley Act • Gramm-Leach-Bliley Act • PCI (Payment Card Industry) data security standards • Increased volume, variety and velocity of data • New tools and platforms • New product offerings • New revenue streams • Operational efficiencies The stick of regulation = data governance The carrot of new revenue = data strategy
  6. 6. 6 DATA GOVERNANCE WHAT YOU DO TO DATA CLEAN VALIDATE CONTROL PROTECT
  7. 7. 7 DATA STRATEGY WHAT YOU DO WITH DATA
  8. 8. 8 DATA VALUE CHAIN AGE OF DATA DATAVALUE Value of Individual Data Item Aggregate Data Value Interactive Real-time Analytics Record Lookup Historical Analytics Exploratory Analytics Milliseconds Hundredths of Seconds Seconds Minutes Hours
  9. 9. 9 WHAT ABOUT THIS DAT SCIENCE THING?
  10. 10. 10 THE KNOWLEDGE ECONOMY Data has become a strategic asset that allows companies to acquire or maintain a competitive edge AGRICULTURAL INDUSTRIAL POST-INDUSTRIAL KNOWLEDGE • Data embodies a financial potential • Data can be used to optimize the way it does business: acquisition, retention, targeting, pricing, etc • Value of personal data still depends largely on who uses it, how it is being used and in what context • Value of raw data varies from a hundred cents to a hundred dollars per individual • Data enriched, analyzed and leveraged for specialized uses, the more its value increases
  11. 11. 11 WHAT IS HAPPENING IN THE C SUITE? HOW CEOs RECOGNIZE DATA AS AN ASSET “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony, CEO Forrester
  12. 12. 12 DATA IS THE FOUNDATION OF DIGITAL TRANSFORMATION DATA Integrated Value Chain Digital Marketing Real Time Customer Feedback Digital Collaboration Digital Education Dynamic Ecosystem Device & Time Agnostic Customer Oriented Workflow Agile Processes Platform Independent Integrated and IoT Ready Customized Payment Options Digital Customer Experience Digital Organizational Culture Digital Product Offerings Digital Employee Experience
  13. 13. 13 THE CDO EMERGES 90% of large organizations will have a chief data officer by 2019 68% of CIOs believe their current role fails to cover a majority of the responsibilities a CDO would have 49% of CIOs feel increased pressure to provide data to the business faster 61% of CIOs expect a CDO to be appointed at their organization in the next 2 years 79% of organizations with a CDO created the role within the last 6 months
  14. 14. 14 CDO ORGANIZATIONS AND ALIGNMENT Board/ CEO CRO COO CIO BU1 CDO PROCESS ORIENTED CDO Typically in Risk, Compliance or other Business Support function OPERATIONAL CDO Operating shared-services, with Board-level accountability Board/ CEO CRO COO CIO BU1CDO REVENUE ORIENTED CDO Aligned to Business Unit (eg. CMO), supporting revenue goals/SLAs Board/ CEO CRO COO CIO BU1 CDO BU2 CDO ANALYTICS ORIENTED CDO Typically leading from within IT, focus on efficient access to data Board/ CEO CRO COO CIO BU1 CDO
  15. 15. 15 THE 6 PERSONAS OF A SUCCESSFUL CDO THE QUANTTHE EDUCATOR THE EVANGILIST THE PROTECTOR THE ARCHITECT THE POLITICIAN
  16. 16. 16 THE EVANGILIST • Create an enterprise information management strategy based on the organization's business strategy and predominant value discipline • Building technical bridges in working with data in different silos, formats, etc • Monetize data by focusing on net-new services • Improve visibility to CDO objectives and outcomes • Builds a critical mass of support for established standards and ways of working • Seek to gain the benefits of early adoption or network effect • Technical chops • Business savvy • The diplomacy skills to translate between the two • Innovative • Authentic and objective transparency STYLE APPROACH
  17. 17. 17 THE EDUCATOR • Adopt formal information asset measures and share them with the organization • Educate senior leaders and peers about the role that data and information play in overall business success • Educating the business to think about data differently, create a demand for data driven solutions • Create urgency with technical and business perspectives around breaking down silos • Offer tools and training to help others succeed • Compassionate • Diligent • Engaging across multiple groups • Translator for business and technical needs • Change agent STYLE APPROACH
  18. 18. 18 THE PROTECTOR • Establish baselines on information governance and data monetization from which progress can be measured • Govern the Data assets ensuring data privacy and security • Manage the health of data under governance • Establishes practices of compliance and risk mitigation • Centralize Data from internal silos, external APIs and real time streams • Relentless authority • Supportive • Inclusive of business and technical needs • Realistic • Solution oriented STYLE APPROACH
  19. 19. 19 THE QUANT • Generate organizational demand for analytical solutions • Demonstrate the importance of data driven decision making to managers and departments throughout his organization • Accelerate data availability and analytics delivery • Challenge the businesses ways of working • Customer centric • Agile and risk averse, failing fast and learning • Creating an architecture for open and real time analytics • Business versed • Value focused to ensure a prioritized analytics portfolio • Trust building • Multi-lingual* • Disruptive STYLE APPROACH
  20. 20. 20 THE ARCHITECT • Mining for business value, asking the right questions of the data • Champion a Modern Data Architecture (polyglot etc) • Tie quantifiable information metrics to quantifiable business key performance indicators to demonstrate tangible success • Focus on cost reduction, growth, customer retention, or risk • Capability focused and aligned on strategy • Fine tuning the data production system • Leverage network and relationships • Targeted solutions & results • Enabling enterprise approach • Innovative thinker • Case builder with influence STYLE APPROACH
  21. 21. 21 THE POLITICIAN • Challenge structure, scope and power relationships between executive committee members • Work tirelessly to build trust with various business stakeholders, especially the CIO • Lower barriers to org-wide participation • Drive organizational maturity leveraging resources and artifacts available • Initiate enterprise level conversations to enable shifts toward data maturity • Facilitate prioritization and value based decisions • Facilitation • Coordinate stakeholders across the organization • Free up resources and lower barriers • Proactive STYLE APPROACH
  22. 22. 22 WHAT IS NEXT FOR THE CDO? Finding the right person for the job Adding value quickly through quick wins Avoiding shiny object syndrome With a big job comes a big team The challenge of funding a revolution Easing the disruption
  23. 23. 23 THANK YOU TAMARAH USHER
  • rohitinus

    Nov. 12, 2017

Chief Data Officer

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