T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value
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The document provides tips for entrepreneurs on using Twitter effectively. It recommends starting with setting up a Twitter account and Buffer for scheduling posts. The key is to follow influencers in your industry, amplify their content, develop your own perspective, and engage authentically. It suggests a 5:3:2 posting ratio - 5 posts about your industry, 3 with your thoughts, and 2 personal posts. Tools mentioned include Buffer, Tweetdeck, Topsy, and Rival IQ. The overall message is that an active, engaged Twitter presence can help entrepreneurs learn, connect, and drive business value.
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T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum value
- 1. Twitter for Entrepreneurs T.A. McCann @tamccann tam@helpshare.com
- 3. How (tools, techniques, iteration) Why (learning, connecting, leading)
- 4. @uwbuerk @tamccann Always be learning
- 5. @uwbuerk @tamccann Build relationships and community
- 6. @uwbuerk @tamccann Become a thought leader
- 7. @uwbuerk @tamccann Drive real business value
- 8. @uwbuerk @tamccann Some of the top CEOs
- 9. @uwbuerk @tamccann How do the top CEOs tweet? Communicators, Amplifiers and Creators Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
- 11. @uwbuerk @tamccann Quality vs.Quantity Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
- 13. @uwbuerk @tamccann It’s about showing up
- 14. @uwbuerk @tamccann Now it’s your turn
- 15. @uwbuerk @tamccann So how do you do it… • Get an account (duh) • Pick a few topic areas you care about • Find key influencers in your space • Amplify their content (RT) • Develop a perspective/create/participate • Actively engage and iterate, authentically
- 16. @uwbuerk @tamccann Social 5:3:2 rule • Develop a good blend of social connection, thought leadership and personality • For every 10 posts; – 5 about your space or vertical and influencers (RT) – 3 – perspective - thoughts or place in the vertical – 2 – personal – people want to know you too https://blog.bufferapp.com/self-promotion-in-social-media
- 17. Add a good toolset And, it takes work
- 18. @uwbuerk @tamccann Tools • Twitter for iPhone, Android…go mobile • Buffer (or Hootsuite)+ browser add-in • Tweetdeck – desktop Twitter client • Topsy – find new influencers • Feedly – read and repost • Rival IQ – measure and improve
- 20. @uwbuerk @tamccann Find thought leaders
- 21. @uwbuerk @tamccann Find your top influencers (Rival IQ)
- 22. @uwbuerk @tamccann Amplify other people
- 23. @uwbuerk @tamccann Gather and share relevant information
- 24. @uwbuerk @tamccann What content is working?
- 25. Do just 3 things… T.A. McCann @tamccann tam@helpshare.com Set up Twitter and Buffer Create a routine and iterate Follow 20-30 influencers @uwbuerk
- 26. @uwbuerk @tamccann Follow on links • 5:3:2 and other posting rules of thumb - http://buff.ly/1DHC4C1 • Domo Social CEO report - http://buff.ly/1OkNvut • Simply Measured Hashtag post - http://buff.ly/1OkNqXL • Rival IQ CEO Landscape - http://bit.ly/1EgseeS • For more, check out my blog – tamccann.com or follow me on twitter @tamccann
Editor's Notes
- So, I wanted a good toolset. I wanted to collect data on so I could iterate on new ideas and see what worked.
- I wanted a way to measure in the same ways I had done in swimming and in sailing. I wanted to measure me vs. me (over time), me vs. my peers and me vs. best in class…so I created my next software company, Rival IQ. - We do digital marketing analytics with a competitive edge. Or maybe more accurately, to give our customers a competitive edge. Our software aggregates marketing data about you and your competitors so you now know the answers to the questions; Am I good? Where do I rank? Who is doing the best? How do I know? Let me give you a limited example…