Founders Institute, product development, internet, web software development, Agile

1. T.A. McCann – create something great

2. Mental muscles… Data accumulation Resources, features, time Pattern recognition Decision making Coordination Communications Measure Critique, learn and repeat 2

3. Filling in the blanks… Customer Value prop Feature set Biz model Better than…(existing way or competition) What and how will you tell your friends… All of this in 140 characters… 3

5. Create Personas

6. Engage directly early and often

7. Use surveys to quantify and test

8. Create ongoing user interactions/perception

9. Find and nurture the new influencers

10. Social success and promotion on 1XUX4

11. A valuable target customer Business professional Places high value of relationships (>8/10) Has significant (>50%) of key relationships outside company >5 meetings/week with outside people (more/new is better) Uses technology to gain information advantage Actively builds and manages his network Pays monthly information service fees (mobile, CRM, wiki, contact manager… (more is better) Roles include (execs, sales, recruiter, PR, journalists, lawyers…) Influencer of others and/or small teams Technical, early but not bleeding edge adopter Often fits in GTD category as well Reads books like “never eat alone” or “4 hour work week” Attends “networking” events or activities 5 People like this include; T.A. Brad Buzz Kendall Brandt Miles Dave Thomas

12. 6 http://www.surveymonkey.com/s/ZTH5BJR

13. Kevin Spidel "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship." Managing Director Patriot Strategies http://patriotstrategies.com Washington, DC, USA 5300 contacts, 1279 companies Gist user since 11/03/09 – has invited 34 users

14. It’s about a process 8

15. Vision to value 9

16. Product planning 10

17. 6 month corporate and/or product goals 3 month product roadmap 1 month themes 2 week sprints 1 sprint in Preview for complicated or hard to message features Other options Alternate Design and Feature sprints Test after Feature sprint/bug fix during design Process notes W, F, M, W, F Plan complete Design complete Code complete Test complete 11

18. Development process… 12

19. Build for an 10 year old 13

20. Tool set www.mindjet.com www.crazyegg.com www.surveymonkey.com www.gotomeeting.com www.zendesk.com (or www.getsatisfaction.com) www.skitch.com www.launchrock.com 14

21. Crazy Egg - 15

22. Making it social… Sign in with… (Facebook, Twitter, OpenID…) Bring my friends… Tweet my success… Join the club… 16

23. Happy, but never satisfied 17

24. Beta users Engage them early, often and on a regular basis Be hyper-critical of who gets in, when Bring new users on in groups (200-1000) – test and measure (cohorts) Build your user communications models (bi-weekly updates) Help them find more users 18

25. The new influencer Usually has a day job, writing for passion Well connected and socially enabled Selling to other influencers as much as customers Easily co-opted with “first looks” and attention Leverage your own influence to gain theirs 19

26. Make someone else the champion 20

27. Jump on someone else’s message 21

28. Copy the leaders (for some stuff) 22 Marketing Positioning User/market dataFeature priority Key thought leaders

29. Track your influencers 23

30. 24

31. Set big goals Get connected Listen and learn Fail fast and iterate Persist Go make something great. T.A. McCann tam@gist.com www.gist.com/tamccann