The document discusses building and managing online communities. It introduces concepts like community managers predating social media, the value of exclusivity to attract members, different types of community members like "pundits" who provide feedback and help others, testing ideas through small experiments, and keeping messages simple. The overall messages are that community is about people not numbers, building trust is key, and communities should focus on long term growth and innovation for their members.
12. When your community is exclusive
Everyone on this side is excited to be in
And everyone on this side,
wants to get IN
@tamcdonald #fagfestival
13. Meet Murph
Member of the community who:
• Provides feedback
• Gives insights on new features
• Offers assistance to other community
@MurphTheSurf350
@tamcdonald #fagfestival
members
14. Murph is a pundit.
Pundits can:
• Use hyperlinnks
• Format text
• Have their comments
featured at top
Pundits earn this privilege by
being responsible and helpful
community members.
@tamcdonald #fagfestival
21. Meet Wendy
Member of the community who:
• Promotes segments
• Watches, comments and is a guest
• Helps recruit other guests
@WendyWidom
@tamcdonald #fagfestival
22. And when she introduces new community members…
She keeps introducing new community members!
Most importantly, these community members do exactly
what Wendy does: promote, introduce and participate
@tamcdonald #fagfestival
23. Experiment
Always be experimenting
Start small by:
• Testing with little or no
budget
• Testing with no add’l
resources
• Getting buy-in from at least
one other stake-holder
• Measuring results
@tamcdonald #fagfestival
24. Experiment
Tweetable
“The truth lies between what the
community tells you and the data
shows you.” @tamcdonald
#fagfestival
@tamcdonald #fagfestival
27. K.I.S.S.
Tweetable
“Making your message easy to
share is letting your words be told
from the user’s voice.”
@tamcdonald #fagfestival
@tamcdonald #fagfestival
28. WIIFY?
What’s in it for you?
• Long term growth
• Scalable Community
@tamcdonald #fagfestival
29. What’s in it for you?
• Innovation
• Loyalty
WIIFY?
@tamcdonald #fagfestival
30. • Community is not the crowd
(make it exclusive)
• Be the magnet, Not the
bulldozer
• Trust
• Experiment (always)
• K.I.S.S.
@tamcdonald #fagfestival