2. FRONT COVER #1
The colour scheme used is
black, white and red. These The photograph used for
colours have been chosen the front cover is an un-
to appeal to a bold and posed style image. Liam
slightly alternative looks very casual and this
audience. The colours are photo shows his cool side.
all flat and solid which give The black and white is in
the magazine a clean and keeping with the
crisp feel. black, white and red theme
too. It also relates to an
older style image which
On the front cover the could be because Liam
picture dominates it, this is wants to be like John
so the reader is captured by Lennon (also shown by the
who is on the front glasses he is wearing). A
cover, and then want to high contrast has been
read more about it on the used which makes the
inside pages. photo have a professional
look, reminding us of his
stardom.
The fonts used are all bold
and block like, this shows a
male dominated audience The writing style is short
because if it was female and to the point. This is to
the magazine is more likely draw in the reader and so
to use for feminine they can tell easily what is
associated fonts like featuring in the magazine.
Bradley script.
The overall look of the magazine is bold and the simple colours give it a
chic edge, making it come across as an upmarket magazine.
3. This is the masthead and is written in a bold red font.
Red is usually the colour that means ATTENTION, and by The writing style on the
FRONT COVER #2
using red it captures the users attention. front cover is short quotes
or statements that are
designed to hook the
The overall look of the reader. The plain writing is
front cover is busy, but very informative and un-
bold and easy to look at. descript showing that the
target audience want to
know information and get
A colour photograph has straight to the point. This
been used for this front suggests a male dominated
cover, by using colour it audience and females are
shows that the band are often associated with more
current and bringing flowery, gossip like writing.
something new to the
music culture. It is a posed
photograph and Alex
Turner is wearing
sunglasses to keep some Like on the first front
mystery and to create a cover, the photograph
barrier between him and of the band dominates
the reader, reinforcing his the majority of the
stardom and distance page. This tells you
from the average person. instantly which band is
The composition of the featuring in the current
photo tells us that Alex issue and by keeping
Turner is the leader of the the text limited the
band, by putting him in reader wants to buy the
front of the other band magazine so they can
members we know who is read further into the
in charge and of the most tag/headlines.
interest.
The fonts used are the same as on the previous front cover, by
keeping continuity between issues the magazine is easily This is a second NME front cover that uses a red and black colour
recognizable and still appeals to the same male dominated scheme. This makes the magazine easily recognizable to the regular
audience. Red font is usually associated with danger, so by using readers and also appeals to a wide range of people.
this all over the page it gives it an edgey feel.
4. This is the Masthead. FRONT COVER #3
The photograph used is meant to
These are all cover lines, they are look natural and un posed, giving
all stories within the magazine off the impression that Florence
however do not take the main is a relaxed kind of person. It uses
focus, they just make the reader soft tones and colours to match
aware of other reading within the her feminine image and the
magazine other than the main feminine look that the magazine
headline. is going for in this issue.
The overall look of this front The writing style is still short and
cover is gentle and feminine. This informative, telling you what is in
theme is compiled by use of the rest of the magazine. This is
colours, font and the photograph to keep the usual audience
of the female (Florence) as the interested, still keeping the male
main topic. audience hooked.
The text to picture ratio still
remains the same as the previous The font used for the word
front covers that I looked at, the “Florence” is in italics, which has
picture dominates the majority of a more feminine and gentle feel
the cover. compared to the rest of the
writing used on the front cover.
This is because it is targeting the
This front cover uses a slight female audience, rather than the
variation on the colour schemes usual block-like male associated
usually used. It’s less obtrusive font. It is also the lead article in
and the toned down colours give the magazine, you can tell this
a more feminine feel. The blue from the dominance of the word
textured background is softer over the page.
than the usual harsh flat white
used and appeals to a more
female oriented audience.
5. The colour scheme used is
black and white. This CONTENTS PAGE #1
makes the page nice and
simple and easy to
comprehend. The aim of
the page is to show
information, so being The masthead is centred
simple and easy to read is showing a more formal
essential. However it is layout but to contrast this
unusual for there to be no the photographs showing
red in the colour scheme each story are more
of NME. This may show abstract, bringing back
that they occasionally like that unique and individual
to do something different, feel, matching the Indie
to show their diversity. target audience.
The photographs show
people clearly and are all The text to image ratio is
of similar size, showing split so that images
the different stories all dominate most of the
have the equal page, with just a short pull
importance. They are all quote underneath them.
documentary photos (e.g. The quote is there to
bands playing live) which explain the
gives the magazine picture, although the
authenticity and pictures are meant to be
credability. the key indicator to what
the article is about. This
The fonts used are bold suggests that the reader is
and easy to read. Some of going to be well educated
the taglines are in in the subjects of the
italics, giving the overall magazine and do not need
image some variation and everything explaining to
added interest. This is them.
unusual for an NME
magazine which usually The overall look of this contents page is neat and organised, this is
sticks to more done so that it is easy to find the article that you are looking for.
conventional standard
fonts.
6. CONTENTS PAGE #2
The colour scheme used is
black, red and white. This
continues the usual NME
magazine colours, making The masthead is bold and
the page fit comfortably instantly lets the reader
into the know what they can find
magazine, creating in this weeks issue.
continuity between the
pages.
The text to image ratio is
There is only one
split that although the
photograph used which
photograph is large and
shows the featuring
centred, the text
article. You can tell that
surrounding it dominates
it’s the featuring article
a large proportion of the
from the dominance of
page. This shows the
the photograph on the
importance of the other
page. The photograph is
articles, not just the
of the band playing live
featuring one.
which appeals to the
target audience who like
the authenticity factor of
live music.
The fonts used are bold
and easy to read. This
makes articles easy to find
and clear to the reader.
The fonts of this contents
page also stick to the
classic NME colours of
red, white and black,
The overall look of this contents page is neat and organised, this is
done so that it is easy to find the article that you are looking for.
7. CONTENTS PAGE #3
The masthead is to the
The colour scheme used is
right of the page showing
black, white and red,
how it has been given less
although there are also a
importance this week
number of other colours
over the featuring article
used which make the page
of the Kaiser Chiefs.
more energetic and
playful. The consistency of
red, white and black bring The fonts used are bold
the image back to the and use bright colours.
classic NME look. This shows a fun and
However, the colours are casual side to the
muted compared to the magazine, capturing the
bold bright colours of the reader’s attention whilst
current NME magazines, reflecting their playful
this in an old issue and personalities.
shows how the magazine
evolves with the times, Although there is one
keeping current and up to main photograph showing
date. the feature article, the
writing dominates the
majority of the page
The photographs show a showing that the
range of bands showing information is the most
the magazines diversity. essential part of the page.
The slanted angles they
have been set at give the
magazine and informal
twist and remind me of a
football style magazine.
This reminds us that this is
a more male targeted
The overall look of this contents page is messy and
magazine. .
full of colour, giving an energetic feel to it.
8. The colour scheme The photographs used on this double
DOUBLE PAGE SPREAD #1 page spread are all documentary
used on this
double page style images. The main photograph is
spread is of a live event, aimed at the reader of
white, black, pink this magazine whose hobbies are
and orange. The going to live music events.
Pink and orange
are continued
from the main
photograph into
some of the text The photo to
and other smaller text ratio is
images across the almost even but
double page there is slightly
spread more text. This
shows that the
text is the main
focus, but some
photos are there
to give the
reader visual
The writing style is information and
informal and by to break up the
using a sports page making the
related title “game writing easier to
on”, shows the digest.
magazines male
oriented target
audience.
The overall look of the page is full of
The font used is easy to read and simple. This makes information and pictures, and by putting
all the writing easy to follow for the reader and by a range of colours and some quirky
setting out the first of the pages into four columns it angles it gives the page a fun and
breaks it down making it more digestible. interesting look, reflecting the
alternative target audience.
9. The colour scheme DOUBLE PAGE SPREAD #2 The photographs
used on this double used on this double
page spread is page spread are all
black, white and of Liam, showing his
orange. The colour importance and
scheme brings the enhancing his
page together dominance over the
making it more music world. By
aesthetically having minimal
pleasing. By including colours in the
the orange, it photographs they
transforms what have an old
would be a fairly fashioned
conventional DPS edge, connecting
into something Liam with music
different and history.
interesting that
catches the eye.
The writing style is The photo to text
fairly informal. By ratio is almost even
having a short and but there is slightly
catchy headline more text. By
“What’s Next For The keeping this ratio
Eye” it shows that almost even it gives
we are meant to the page
already know who balance, making it
“The Eye” are and look aesthetically
that it does not need pleasing to the
explaining further. By having the photographs reader.
of Liam in the place where
the headline would usually
The font used is easy to read and simple. This makes all be found, it shows that the
the writing easy to follow for the reader and by splitting images do all the talking
the text into manageable sized columns it gives the themselves, and that they The overall look of the page is clean cut
reader the opportunity to read it in sections rather than have become the headline. and crisp. This gives it an edge of
lumping it all in one where the reader may feel This shows the level of sophistication but by using the orange
overwhelmed. stardom that Liam has. colour it adds some more fun to it.
10. The colour scheme used The graphics used on
DOUBLE PAGE SPREAD #3 this DPS (double page
on this double page
spread is unusual for an spread) dominate most
NME page. The colours of the page and
have been chosen to instantly give the reader
reflect the album that is a feel of the grunge
being talked about, not image. This lets the
the magazine scheme reader know
colours. This is to immediately whether or
enhance the not they would be
importance of the interested in reading
album. The the article.
blues, oranges, and
blacks have been
carried through from In this double page
the image on the spread there is more
left, to the text on the imagery than
right which gives the text, perhaps
page continuity and suggesting that the
making it look like a importance of this
piece of artwork. article is in the image of
it and not in the actual
The writing style is
writing. By making the
informal and by using a
graphics dominate the
sports related title
page it shows a lot of
“game on”, shows the
time has gone into the
magazines male
design, highlighting the
oriented target
importance of the
audience.
spread.
The font used matches the style of the album genre. The overall look of the page is like a piece
It’s a slanted angles and has scratch marks through of art. The artwork continued through the
it, giving it a grunge feel. The italics used in the double page spread would attract the
tagline give a sense of softness which contrasts the reader to it, making it more appealing to
disturbing words. read.
