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BENNETT’S HIERARCHY
OF OUTCOMES
Bennett & Rockwell (1995)
WHAT
 Seven sequential steps
 First four steps focus around process evaluation
 Last three steps focus on outcome evalu...
WHAT
LEVEL STEP DESCRIPTION
7 End Results Social, Economic, Environmental
6
Practice
Change
Behavioural changes in target ...
HOW
 Working from level 1 to 7 for planning
 Working from level 7 to 1 for evaluation
WHAT
 How well the program is working?
 Is it reaching the intended people?
WHY
 Tells how well the plans developed are...
WHAT
 Helps to measure immediate changes brought about by the
problem
 Helps assess changes in KASA
WHY
 Allows for pro...
LADDER OF OUTCOMES
STEP MEASURES
Actions Changes in behaviours and practices
Learning
Changes in knowledge, attitudes, ski...
REFERENCE
Bennett C. & Rockwell K. (1995) Targeting outcomes to program
outcomes (TOP)L An integrated approach to planning...
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Bennett's hierarchy of outcomes

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Bennett's hierarchy of outcomes

  1. 1. BENNETT’S HIERARCHY OF OUTCOMES Bennett & Rockwell (1995)
  2. 2. WHAT  Seven sequential steps  First four steps focus around process evaluation  Last three steps focus on outcome evaluation
  3. 3. WHAT LEVEL STEP DESCRIPTION 7 End Results Social, Economic, Environmental 6 Practice Change Behavioural changes in target group (direct/proxy evidence) 5 KASA Change Knowledge, Attitude, Skills, Aspirations 4 Reactions Reaction to involvement 3 Involvement Involvement of different stakeholders (participation monitoring) 2 Activities Implementation of activities (activities monitoring) 1 Input Programming resources to support program activities (input monitoring)
  4. 4. HOW  Working from level 1 to 7 for planning  Working from level 7 to 1 for evaluation
  5. 5. WHAT  How well the program is working?  Is it reaching the intended people? WHY  Tells how well the plans developed are working  Identifies early problems that occur in reaching the target  Allows adjustments to be made before problem worsens METHODS  Quantitative, Qualitative, Combination EVALUATING PROCESS HOW
  6. 6. WHAT  Helps to measure immediate changes brought about by the problem  Helps assess changes in KASA WHY  Allows for program modification in terms of materials, resource shifting etc  Tells whether or not programs are moving in the right direction METHODS  Quantitative, Qualitative, Combination EVALUATING OUTCOME HOW
  7. 7. LADDER OF OUTCOMES STEP MEASURES Actions Changes in behaviours and practices Learning Changes in knowledge, attitudes, skills, aspirations Reactions Degree of satisfaction with program; level of interest; feelings towards activities, educational methods Participation Number and characteristics of people reached; frequency and intensity of contact HOW
  8. 8. REFERENCE Bennett C. & Rockwell K. (1995) Targeting outcomes to program outcomes (TOP)L An integrated approach to planning and evaluation University of Nebraska Radhakrishna R.B. & Relado R.Z. (2009) Viewing Bennett’s Hierarchy from a Different Lens: Implications for Extension Program Evaluation Journal of Extention http://www.joe.org/joe/2010december/tt1.php Radhakrishna R.B. & Relado R.Z. (2009) A framework to link evaluation questions to program outcomes Journal of Extention http://www.joe.org/joe/2009june/tt2.php

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