A general survey of the innovation and creativity technique/tools available today

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2. Innovation
Method / Process / Tool / Framework /
Technique / Thinking / Algorithm ...
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3. Some well known …
TRIZ
Six Thinking Hats
Lateral Thinking
Mindmap
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4. What is TRIZ ?
“TRIZ (Теория решения изобретательских задач,
Teoriya Resheniya Izobretatelskikh Zadatch) is "a
problem-solving, analysis and forecasting tool
derived from the study of patterns of invention in
the global patent literature". It was developed by the
Soviet inventor and science fiction author Genrich
Altshuller and his colleagues, beginning in 1946. In
English the name is typically rendered as the Theory of
I n v e n t i v e P r o b l e m S o l v i n g . ”
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5. TRIZ process for creative problem solving
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6. 40 Inventive Principles ….
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7. TRIZ Contradiction Matrix
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9. Mental Exhaustion
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10. What is Six Thinking Hats ?
The de Bono Hats system (also known as
"Six Hats" or "Six Thinking Hats") is a thinking
tool for group discussion and individual
thinking. Combined with the idea of parallel
thinking which is associated with it, it provides
a means for groups to think together more
effectively, and a means to plan thinking
processes in a detailed and cohesive way.
The method is attributed to Dr. Edward de
Bono and is the subject of his book,
Six Thinking Hats.
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13. Stay Focus !
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14. What is Lateral Thinking ?
Lateral thinking is solving problems through
an indirect and creative approach, using
reasoning that is not immediately obvious and
involving ideas that may not be obtainable by
using only traditional step-by-step logic. The
term lateral thinking was coined by Edward de
Bono in the book New Think: The Use of
Lateral Thinking published in 1967.
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15. Tools available …
Random Entry Idea Generating Tool: Choose an object at random, or a noun from a
dictionary, and associate that with the area you are thinking about.
For example imagine you are thinking about how to improve a web site. Choosing an object at random
from an office you might see a fax machine. A fax machine transmits images over the phone to paper.
Fax machines are becoming rare. People send faxes directly to phone numbers. Perhaps this could be
a new way to embed the web site's content in emails and other sites.
Provocation Idea Generating Tool: choose to use any of the provocation techniques—
wishful thinking, exaggeration, reversal, escape, distortion, or arising. Create a list of provocations and
then use the most outlandish ones to move your thinking forward to new ideas.
Movement Techniques: develop provocation operations by the following methods: extract a
principle, focus on the difference, moment to moment (simulate po realization), positive aspects, special
circumstances (po immediate use).
Challenge Idea Generating Tool: A tool which is designed to ask the question "Why?" in a
non-threatening way: why something exists, why it is done the way it is. The result is a very clear
understanding of "Why?" which naturally leads to fresh new ideas. The goal is to be able to challenge
anything at all, not just items which are problems.
For example you could challenge the handles on coffee cups. The reason for the handle seems to be
that the cup is often too hot to hold directly. Perhaps coffee cups could be made with insulated finger
grips, or there could be separate coffee cup holders similar to beer holders.
Concept Fan Idea Generating Tool: Ideas carry out concepts. This tool systematically
expands the range and number of concepts in order to end up with a very broad range of ideas to
consider.
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18. Think out of the box ???
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19. What is Mind Map ?
A mind map is a diagram used to represent
words, ideas, tasks, or other items linked to and
arranged around a central key word or idea.
Mind maps are used to generate, visualize,
structure, and classify ideas, and as an aid to
studying and organizing information, solving
problems, making decisions, and writing.
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21. Confusing ….
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22. Systematic Inventive Thinking
Another innovation tool !!!
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23. What is Systematic Inventive Thinking (SIT) ?
• A derivative of TRIZ
• Simplified tools to tackle innovation problem
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24. Tools : Creative Template
1. Attribute Dependency
2. Replacement
3. Displacement
4. Component Control
5. Division
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25. Attribute Dependency Template
Example 1
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26. Solution
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27. Principle
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28. Principle
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29. Example 2
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30. Solution
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31. Want to know more ?
Web site
http://www.sitsite.com
Book
1. Creativity in product innovation
2. Cracking the Ad code
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