Surfing on the Edge of Chaos talk at PMDay 2022

1. Fabio Armani
Surfing Edge of Chaos

2. Surfing Edge of Chaos
Beyond …

3. One of the most fascinating aspects of the history of surfing concerns the
ancient culture of Hawaii islands where, before the arrival of European
colonizers, surfing was deeply part of the culture and regarded as a kind of
religion.
Surfing was closely connected to the spirituality of the whole
community that practiced it; everyone was involved, from the inhabitants
to the royalty, from young people to old, even women were allowed to
surf.
Thanks to the abundance of food available in the blooming Hawaii, the
natives used to spend most of their pastime gliding over the ocean
doing he’enalu, the hawaiian word for surfing.

4. Surfing Edge of Chaos
Beyond …

5. Surfing Edge of Chaos
Fabio Armani
an overview

6. Setting the Stage

7. Setting the Stage
REASON WHY?

9. Moore law ≠ EXPONENTIAL law

10. The exponential growth steps
• Digitalization
• Deception
• Disruption
• Demonetization
• Dematerialization
• Democratization

11. Digitalization
When it happens, it can
propagate at the speed of
light or at least at the
speed of Internet – and
become free to reproduce
and share.

12. • Deceptive growth
phase. The industry
carried on looking the
other way, and
leadership continued
thinking that the
product would have no
short-term impact.
Deception

13. • Growth turn unimaginable.
• You won’t see much change in
the early stages of a product. It’s
only in later stages that the line
begins to curve upward.
• Things happen slowly before
accelerating abruptly!
Disruption

14. • Object are now bits.
• At this point, you no longer
have a camera.
• You have a mobile phone with
functionality of a camera, as
well as music, and long list of
added functionalities … a
synth perhapse.
Demonetization & Dematerialization

15. • Technology makes it possible to take
pictures without having to buy film,
much less develop it.
• Everything ids digital.
• The possibilities are endlessly more
accessible nand affordable.
• Mobile phones are a classic example
of this
Democratization

16. • The six Ds cycle repeat itself with any
product or process that goes digital.
• Disruption could be deceptive with
the illusion that everything is under
control.
• Situation will turn chaotic as soon as
growth of the competing products.
6Ds cycle

21. Building an agile and resilient organization

22. Building an agile and resilient organization
• Fast impact
• Sustainable results
• Whether it’s a current crisis or a challenge yet to materialize,
companies need the agility to create, preserve or recover
value

23. From the linear to
an exponential mindset
Forget old habits / mechanism
to use new way of thinking
and cooperate more!

24. Product Development
• Products that are built based on older technologies
follow a specific path from initial idea to a mature stable
product.
• New products, services and solutions follow a different
path…

25. The S-curve
Improvements in
performance varies
throughout the life of the
technology
Problem is that people in
the R&D phase may not be
right in the growth phase

26. Exponential trends can be
composed of a sequence of
S- curves where each curve
is faster
The S-curve

27. Disruptive stress or
opportunity

28. complex : Edge of chaos

29. EDGE OF CHAOS
EDGE
OF
ORDER

30. chaos + order = chaord

31. complex : Chaordic

32. complex : Chaordic
• Chaordic: (of a system, organization, or natural process)
governed by or combining elements of both chaos and
order
• Chaordic is the state between chaos and order
adjective | /kay'ordic/

33. complex : Chaordic
Dee Hock – founder & CEO emeritus VISA

34. USE CHAORDIC TO CREATE AN
INNOVATION CULTURE

40. AGILE MARKETING
Process
INTAKE
Your Vision
AUDIT
Our Vision
aRCHETYPES
Consumer Vision
experience
Synthesis
backlog
Roadmap
START PLANNING STRATEGY IMPLEMENTATION
MEASURE
TEST
IMPROVE

41. Purpose

42. Purpose
Ensuring that every digital product generates
positive impacts for users, business and
communities

43. Principles

44. Principles
• People > *
• Culture > process
• Trust > control
• Impact > velocity
• Community > structure
• Learning Org > predefined

45. Principles
• Value Delivery > plan fulfilment
• Experiment Friendly Culture > methodology
• Fail Friendly Environment > blaming
• Culture Focused Roles > hierarchy
• Cross-pollination > standardization
• Product Team as a Service
• Continuous Improvement & Learning

46. Thanks
Thanks

47. Thanks
@fabioarmani
Thanks

48. Thanks
@fabioarmani
Thanks