2. Agile marketing is a high-communication,
low documentation, rapid iteration
process designed to provide more
frequent, more relevant and highly
measurable marketing programs
- IDC, Agile Principles and Practices, 2010
4. What is Agile Development?
āSoftware development methodologies based
on iterative and incremental development,
where requirements and solutions evolve
through collaboration between self-organizing,
cross-functional teamsā
- Wikipedia
*** Also, see The Agile Manifesto[1]
12. Reason #4
Truly empowering individuals
means things get done
Reason #5
The best work comes from
self-organizing teams
13. āDecisions made by
groups are often better
than could have been
made by any single
member of the groupā
- James Surowiecki
Wisdom of Crowds,
2004
30. Agile time to results = waterfall time to live
ā¢ Using for interactive projects
ā¢ Higher risk, greater uncertainty
ā¢ Low cost, high velocity testing
ā¢ Need right people and project
31. No more āeveryone is a marketing
expertā syndrome
ā¢ Run in 30 day sprints
ā¢ Post progress in a Wiki
ā¢ End of sprint āScience Fairā
32. First Tennessee Bank
ā¢ Using agile to compress cycle times
ā¢ Talent management tool
ā¢ Have to deal with compliance
33. Connect with meā¦
Frank Days
@tangyslice
Linkedin.com/tangyslice
agilemarketingblog.com
Co-host of Marketing Agility Podcast
34. Agile marketing podcast
ā¢ Find us
ā iTunes
ā Agilemarketingblog.com
ā¢ Listen
ā¢ Tweet
ā¢ Question
ā¢ Insult
ā¢ Spread the word