This PPT contains a detailed study of the eCommerce site Flipkart.

1. A Project Report
On

2. INDEX
S.NO TOPIC SLIDE NO
1 About an Entrepreneur 3
2 Company Profile 4
3 Mission and Vision 6
4 Competitors 8
5 SWOT Analysis 9
6 Poster’s five focus model 11
7 Suggestion 13

3. Success story of Sachin & Binny Bansal
 Flipkart began with selling of books.
 They began with the thought that the internet shopping should
be better in India.
 Later it expand to all other sectors.
 Not easy, Flipkart faced a sharp dip in 2012 when assets
evaluated.
 Down round of funding.
 Entrepreneur décision not to go public.
 Now valued $15 billions.

4. Company Profile
INTRODUCTION:
 Founded by Sachin and Binny Bansal.
 Registered in Singapore, headquarter in Bangalore.
 Employing 33000 peoples.
 Successful giant.
ORGANISATION STRUCTURE:
Flexible organisation structure.
Rate of change is because of dynamic nature of company.
Change in technology also become one of the reason of rapid
change.

5. ON BOARD:
Founders are Sachin Bansal And Binny Bansal.
Sachin holding a Chairperson post while Binny holding a post of
chief executing officer CEO.
Sanjay Baweja joined Flipkart as its chief financial officer (CFO).
With nine senior vice-presidents and 14 vice-presidents in place.
ACQUISITIONS:
In 2014 flipkart acquired Myntra.com in an estimated ₹20 billion
(US$310 million) deal.
In the year 2016, Flipkart’s Myntra acquires rival fashion shopping
site Jabong for $70 million.
In the year 2016, April, Flipkart acquired payment start-up PhonePe.
In 2017, April, eBay agreed to make a $500 million.

6. MISSION AND VISION
The mission of Flipkart is to “provide their customers a
memorable online shopping experience”.
The Vision of Flipkart is to become “Amazon of India”.

7.  Entrepreneur of the year 2012-2013.
 Other Awards and Recognitions
 Customer Satisfaction is the biggest award.
AWARDS AND ACHIEVEMENTS

8. COMPETITORS
 Amazon
 Snapdeal

9. SWOT ANALYSIS
STRENGTS
Innovative advertisements
Exclusive tie-ups with brands
First billion dollar e-commerce company in India.
Product replacements and returns are easy.
WEAKNESS:
Huge investment leading to losses, spoiling brand image.
Acquisition of loss making firms.

10. OPPORTUNITIES:
 Business expansion in foreign companies.
 Best method of secure online payment.
THREATS:
 Global competitor like amazon.
 Flipkart business can affected by unfavourable market
condition and government policies.

11. POTER’S 5 FORCE MODEL
THREAT OF NEW ENTRY:
Cost and Time of entry
Specialist Knowledge
Technology protection
Barriers to entry
SUPPLIERS POWER:
Number of suppliers
Size of suppliers
Your ability to substitute
Cost of changing

12. COMPETITIVE RIVALRY:
Number of competitors
Quality differences
Customers loyalty
BUYER POWER:
Number of customers
Size of each order
Price sensitivity
Ability to Substitute
Cost of changing
THREAT OF SUBSTITUTION:
Substitute performance
Cost of change

13. SUGGESTIONS
1.Go global, expand your business.
2.More exciting offers.
3.Analysis business or other start-ups carefully before acquiring
them.
4.Improve payment gateway to best possible solution.
5.Bring transparency.

14. THANK YOU!
Presentation By:
Tanish Khandelwal
Law and Management Student