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From Dataism to Customer Data Platform

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1) How to think in the age of Dataism with LEO CDP ?
2) Why is Dataism for human, business and society ?
3) How should LEO Customer Data Platform (LEO CDP) work ?
4) How to use LEO CDP for your business ?

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From Dataism to Customer Data Platform

  1. 1. From Dataism to Customer Data Platform How to think in the age of Dataism with LEO CDP ? Presented by Trieu Nguyen (Thomas) LinkedIn: https://www.linkedin.com/in/tantrieuf31 Facebook: https://www.facebook.com/tantrieuf31
  2. 2. Have you seen “The Great Hack” ? An awesome movie about Dataism and its dark side
  3. 3. Key questions Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  4. 4. The first question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  5. 5. So what is Dataism ? Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review
  6. 6. Dataism in daily life
  7. 7. Dataism in ONE picture Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan
  8. 8. How can human do right actions in real World ?
  9. 9. The Dataism philosophy in USPA mindset
  10. 10. My vision to apply dataism in business ● ● ● ● ●
  11. 11. Recommended books for anyone who loves Dataism
  12. 12. The second question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? in the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  13. 13. Customer Database The Evolution of Customer Data Management in business Excel
  14. 14. CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) Customer Data Funnel and its solutions
  15. 15. 5 primary functions of Customer Data Platform
  16. 16. Why is CDP ? Unify different types of customer data is hard
  17. 17. Purpose of Customer Data Platform: Customer Classification
  18. 18. How LEO CDP works
  19. 19. Unique Scored Profile with personal contact information
  20. 20. Predicting Customer Lifetime Value to optimize revenue
  21. 21. Real-time report for all event data stream
  22. 22. Scoring for Segmentation & Personalization
  23. 23. Customer Activation at the sweet spot
  24. 24. The third question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  25. 25. Start here
  26. 26. How to apply Dataism in practical business (Book Retail)
  27. 27. Data Observation with JavaScript Tag Code
  28. 28. Visual Customer Segmentation without coding and SQL
  29. 29. Thank you! facebook.com/bigdatavn contact@uspa.tech facebook.com/uspa.tech linkedin.com/company/uspa-tech

1) How to think in the age of Dataism with LEO CDP ? 2) Why is Dataism for human, business and society ? 3) How should LEO Customer Data Platform (LEO CDP) work ? 4) How to use LEO CDP for your business ?

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