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Why is LEO CDP important
for digital business ?
Author: Nguyễn Tấn Triều (Thomas)
Personal Email: trieu@leocdp.com
Business Email: contact@uspa.tech
Copyright USPA Technology Company
https://leocdp.com
https://uspa.tech
Our roadmap
1. Current problems of digital business
2. My solution to solve problems
3. Demo for key functions of Leo CDP
Our roadmap
1. Current problems of digital business
2. My solution to solve problems
3. Demo for key functions of Leo CDP
First problem:
Unify journey data in O2O (Offline To Online) is complex
Second problem:
Creating a 360° Customer View needs a lot of data
Source: https://getthematic.com/insights/unified-data-analytics
Third problem:
Classification for Customer Value Optimization is hard
CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
CDP
CRM
Manage Customer Funnel is the essential
process in modern business
(2000s - 2020s)
(2020s - 2040s)
Customer Database
Evolution of Customer Data Management Technology
Excel
1987 - now
1990s - now
Microsoft Access
MySQL
PostgreSQL
Oracle DBMS
1999 - now
Salesforce
SAP CRM
HubSpot Sales Hub
Sugar CRM
Zoho CRM
Odoo CRM
(2014 - now)
Segment.io
Salesforce CDP
Exponea
Adobe Experience Platform
Blueshift
SAP Customer Profile
Tealium AudienceStream
Apache Unomi
Our roadmap
1. Current problems of digital business
2. My solution to solve problems
3. Demo for key functions of Leo CDP
Develop LEO CDP for every digital business need
Develop U.S.P.A framework as the primary philosophy
to build LEO CDP
360° Customer View is the primary feature of LEO CDP
Customer Data Profile in LEO CDP
CDP
Leo CDP and Digital Marketing Flow in B2B
Our roadmap
1. Current problems of digital business
2. My solution to solve problems
3. Demo for key functions of Leo CDP
UserName: demo
Password: 123456
URL: https://demo.leocdp.net
How to install LEO CDP (free edition)
https://knowledge.leocdp.net/p/how-to-setup-new-software-instance-of.html
The URL of LEO CDP (free edition)
https://trieu.github.io/leo-cdp-free-edition
The future of LEO CDP is the LEO A.I system
LEO CDP is not just a tech, it is the #Dataism
This is the intellectual property of USPA Technology Company
Are you an investor and want to build the future of technology?
Contact me to fund this project at trieu@leocdp.com

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Why is LEO CDP important for digital business ?

  • 1. Why is LEO CDP important for digital business ? Author: Nguyễn Tấn Triều (Thomas) Personal Email: trieu@leocdp.com Business Email: contact@uspa.tech Copyright USPA Technology Company https://leocdp.com https://uspa.tech
  • 2. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
  • 3. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
  • 4. First problem: Unify journey data in O2O (Offline To Online) is complex
  • 5. Second problem: Creating a 360° Customer View needs a lot of data Source: https://getthematic.com/insights/unified-data-analytics
  • 6. Third problem: Classification for Customer Value Optimization is hard
  • 7. CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) CDP CRM Manage Customer Funnel is the essential process in modern business (2000s - 2020s) (2020s - 2040s)
  • 8.
  • 9. Customer Database Evolution of Customer Data Management Technology Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL Oracle DBMS 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2014 - now) Segment.io Salesforce CDP Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi
  • 10. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
  • 11. Develop LEO CDP for every digital business need
  • 12. Develop U.S.P.A framework as the primary philosophy to build LEO CDP
  • 13. 360° Customer View is the primary feature of LEO CDP
  • 14. Customer Data Profile in LEO CDP CDP
  • 15. Leo CDP and Digital Marketing Flow in B2B
  • 16. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
  • 17. UserName: demo Password: 123456 URL: https://demo.leocdp.net
  • 18. How to install LEO CDP (free edition) https://knowledge.leocdp.net/p/how-to-setup-new-software-instance-of.html The URL of LEO CDP (free edition) https://trieu.github.io/leo-cdp-free-edition
  • 19. The future of LEO CDP is the LEO A.I system
  • 20. LEO CDP is not just a tech, it is the #Dataism
  • 21. This is the intellectual property of USPA Technology Company Are you an investor and want to build the future of technology? Contact me to fund this project at trieu@leocdp.com