Internship Project

1. A
PRESENTATION
ON
“Buyer Behavior in
Consumer Electronics Market”
PRESENTED BY
SUBHOJIT DEY
PGDM 4th SEM
PIIM ( JAIPUR )
.

2. Introduction
 The consumer electronics industry has
witnessed a unique growth over the past few
years.
 The revolution brought about by Digital
technology has enabled the consumer
electronics sector to profit from the growing
interaction of digital applications such as:
camcorders, DVD player/recorder, still camera,
computer monitor, LCD TV etc.

3. Consumer electronics
market in India
 India has an increasingly well off middle class
population that, on the back of rapid economic
growth, has made the country’s consumer
electronics industry highly dynamic. The
industry has been witnessing significant growth
in recent years due to several factors, such as
retail boom, growing disposable income and
availability of easy finance schemes. But still,
the consumer electronics goods, like
refrigerators, microwave and washing
machines have low saturation in the country,
representing vast room for future growth.

4. The report thoroughly analyzes the historic
performance and future prospects, offering
4-year industry forecast, of following
consume electronics products:
 - Washing Machines (Semi-automatic & Fully
Automatic)
- Television
- Set-top Box
- Refrigerator (Frost-free & Direct Cool)
- Air Conditioner
- Microwave Oven
- MP3 Players
- Digital Camera & Camcorder
- Mobile Handsets
- PCs (Desktop & Notebook)

5. HOW CONSUMERS BUY

6. HOW CONSUMERS BUY
1. Product (colour, size, design, and
shape)
2. Social practices
3. Decision-making
4. Changes in saving and investment
patterns
From Gold, Land, to Tractors, VCR‟s, LCD
TV‟s etc.

7. Consumer desire from
Electronics Market
 Rapid Innovation
 Dynamic Market Place
 Highly Competitive Industry
 Significant Time-To-Market Pressures
 Significant Cost Pressures
 Rapid Rates of Market saturation
 Rapid Transition from One Technology to
another

8. Cont..
 TODAY Consumer durables sector is
characterized by the emergence of MNCs,
exchange offers, discounts, and intense
competition. The market share of MNCs in
consumer durables sector is 65%. MNC's
major target is the growing middle class of
India. MNCs offer superior technology to
the LG, SAMSUNG the two Korean
companies has been maintaining the lead
in the industries with LG being leader in
almost all the categories.

9. Conclusion
 The consumer durables industry in India is set for
nonstop growth over the long term, fuelled by
favourable consumer demographics, overall growth in
services and industrial sectors and infrastructure
development in suburban and rural areas. Several
Indian and MNC players are looking to support their
presence in India to leverage this opportunity.
 Success in the long-term will require firms to develop
a wide and strong distribution network, differentiate
their products in areas of relevance to the consumer
and innovate in the areas of promotion, product
financing, etc. The product and approach to market
need to be customised to suit the unique needs of the
Indian market.

10. THANK
YOU