Here is a quick overview of my range of work and skills in healthcare & life sciences. Enjoy!

1. A full service award winning production capability

2. Who Are We?
We are Directors, Producers, & Storytellers…
With over 20 years of celebrated experience in storytelling and video production, we create unique
and compelling traditional and digital video executions for each client.
Storytelling is an art.
We are good at what we do.

3. Post-
Production
• Concept Development
• Script Writing
• Casting
• HD Digital Editorial
• Sound Design & Mixing
• Color Correction
• Digitizing
• Studio
• Location
• Multi-Camera
• Documentary/Reality Crews
• Product Photography
• Animation Design
• Storyboarding
• 2 D & 3D Animation
• Matte Creation
Pre-Production Production
Animation &
Graphic
Design
Capabilities & Services
We are a single source solution

4. Professional Education
Product
Demonstration
Animation
Patient Education
Mercury produces & designs
programming in every area of
Healthcare communication. Our
work encompasses a wide variety
of styles & therapeutic areas.
With more than 20 years of
experience in this arena we
understand the inherent needs &
challenges of the Healthcare
Industry.
Our ability to communicate
difficult and technical messages in
an engaging manner is
exceptional.
Healthcare

5. GlaxoSmithKline
Dept of Health
Roche
BMS
We have innovative solutions to
your communication needs,
whether the story is international
image, business news, or global
product introduction. We tell
your story with impact and a
unique freshness.
We have created a wide range of
projects, in diverse styles and
subjects, from web experiences
and image campaigns to comedy,
marketing/sales and motivational
pieces.

6. Interactive Experiences
Web Development
Canon experienced an overwhelming
number of returns on HD camcorders
over a year period. Rapid Research
showed this was due to a knowledge
gap in HD technology itself.
We created the Canon HD Guru - a
trustworthy and respectable digital
friend who was there to teach about
the medium and the product line.
Through education and trust, his job
was to stabilize returns.
Returns on HD Camcorders were
down 18% almost immediately. The
site continues to live with updated
products added often.
Canon Guru

7. Do physicians use online video?
 44% of physicians deliver patient education through online video
e.g. YouTube. HealthEd Acadamy
 More than two-thirds of physicians use video to learn and keep
up-to-date with clinical information. Manhattan research

8. And…what video are they watching?
 Physicians spend about three hours per week watching video
online for professional purposes. Ketchum
 Types of medical videos watched online by doctors
include:
 43% - Disease or condition information
 37% - Health news
 36% - Information about a specific drug or treatment
 13% - Video clips to show patients

9. What action are physicians taking with video?
 85% of doctors who watch professional video online have taken
action as a result of watching the video. Ketchum
 Actions include:
 49% - Search for more information online
 38% - Share information with a patient
 34% - Change or make a decision about treatment for a patient

10. • The Chicago International Film Festival
• The London International Film Festival
• Promax/BDA
• Horizon Interactive Awards
• The Woodstock International Film Festival
• The AFI/SILVERDOCS Film Festival
• The Houston International Film Festival
• The IN-AWE Awards
• The International Film and Television Festival
• John Muir Medical Film Festival
• International Monitor Awards
• The Global Awards
• International Award of Excellence
• The United States Library of Congress
•The Pro Awards
•The Web Award
Awards & Recognition

11. Our Clientele

12. Contact
175 Varick Street 4th Fl
New York, NY 10003
www.mercuryproductions.tv
Arlen Tarlofsky, President/Head of Production
Email : arlen@mercuryproductions.tv
917.282.1452
Thank you!