IMPACT OF ONLINE SHOPPING
(ON DIFFERENT INCOME GROUPS)
Tarun Bhasker Chaniyal
• The advent of technology has made our lives
easier but hectic too. This is because our
productivity is expected to increase by use of
technology than manually driven work.
Along with this lack of time is another factor
which is making people to seek for easier ways
of shopping. By the time they leave office
most of the brick and mortar shops are closed.
These inconveniences have made the entry of
online websites to make shopping easier.
Virtual shopping, online shopping or e-
shopping is a form of electronic commerce
where consumers buy goods or services
directly from a seller over the internet utilising
a web browser. There are many names of
online shopping such as e-web-store, e-shop,
e-store, internet shop, web-shop, web-store,
online store, online storefront and virtual
●Online shopping is a form of electronic commerce which
allows consumer stodirectly buy goods or services from
a seller over the Internet using a web browser.
●An online shop evokes the physical analogy of buying
products or services at a regular "bricks-and-mortar“
retailer or shopping center; the process is called
●A typical online store enables the customer to browse
the firm's range of products and services, view photos
or images of the products, along with information
about the product specifications, features and prices.
• Online stores are usually available 24 hours a day, and
many consumers in Western countries have Internet
access both at work and at home. Other
establishments such as Internet cafes, community
centers and schools provide internet access as well.
• Online stores describe products for sale with text,
photos, and multimedia files, whereas in a physical
retail store, the actual product and the manufacturer's
packaging will be available for direct inspection (which
might involve a test drive, fitting, or other
• One advantage of shopping online is being
able to quickly seek out deals for items or
services provided by many different vendors
(though some local search engines do exist to
help consumers locate products for sale in
• One of the great benefits of online shopping is
the ability to read product reviews, written
either by experts or fellow online shoppers.
• Fraud and security concern.Given the lack of
ability to inspect merchandise before purchase,
consumers are at higher risk of fraud than face-
• The lack of full cost disclosure may also be
problematic. While it may be easy to compare the
base price of an item online, it may not be easy to
see the total cost up front. Additional fees such as
shipping are often not be visible until the final
step in the checkout process.
Review of literature
• According to the Girish punj The higher-income
consumers are attracted by the time-savings features
of web-based shopping environments to a greater
extent than the money-savings aspects attract lower-
• Marketers can play a more active role in educating
lower-income consumers to make the correct trade-
offs between time spent versus money saved, because
they stand to benefit the most as these consumers
begin to actively engage themselves in e-commerce.
(Girish Punj Aug 2010)
Review of literature
• Impact of the factors like availability of favorite brands,
social status, buying behavior during discounts, influence of
family and friends over the organized and unorganized
retail also responsible to attract consumer towards e-
• Acceptability of online retail varies by different class, age
groups, income group etc., that’s why understanding of
consumer perception is very much important factor to
reach the untouched potential market.
(Mandeep Singh, 2012)
• Through the study :- Changing lifestyle, strong
income growth and favorable demographics
are the drivers for the fast growth of this
sector. Rising income level, education,
acceptance of smart and credit cards and
global exposure have an impact on the Indian
consumer’s shopping habit by (Baseer and
Laxmi Prebha, 2007).
LONGITUDINAL STUDY (PANEL
• A longitudinal study involves repeated
observations of the same variables. It is often
a type of observational study
• Longitudinal studies make observing changes
more accurate and are applied in various
• When longitudinal studies are observational,
in the sense that they observe the state of the
world without manipulating it.
• How much the focus on different income
groups from company side.
• Which method of marketing to select.
• Preference of purchase from customer
depending upon different income groups side.
• Expenditure of income on the basis of gender.
• Time spending of different income groups.
• Why people prefer for online shopping.
a) Have definite and concrete questions.
b) Is prepared well in advance.
c) Initiates a formal inquiry.
d) Supplements and checks the data, previously
e) Used in studies of the economics and the social
problems, studies of the administrative policies
and changes etc.
• MIXED QUESTIONS COMPRISING OPEN AND CLOSE
• IN CLOSE FORMAT Q’S :-
• BUYING PROPENSITY QUESTIONS
• RATING SCALE
QUESTIONS ARE USED