1.
Atma Yoga Teacher Training
The Business of Teaching Yoga
(Here are some points to remember when developing your business plan)
Why do you want to become a yoga instructor
What information do you need to become an instructor
Knowledge of all types of yoga
Knowledge of what different poses do for the body
What is the importance of breathing
Knowledge of the roots & philosophy of yoga
Knowledge of famous yogis
Knowledge of a spiritual practice
As students develop their practice, many will find they need a deeper
understanding of yoga. It is your responsibility to know the answers.
What is your preferred style? ( power or flow, Kundalini, Restorative, Meditation)
Practice teaching ‐ Substitute and Volunteer Teaching
‐ Take classes at the studio where you want to teach to make sure you want to
teach this
style, under these circumstances, following their guidelines ‐ take the classes
the
person in charge of hiring takes so they recognize you & your practice
‐ Starting Points ‐ Health Clubs, Yoga Centers, Adult Schools/Community
Centers, YMCA, etc...
‐ Private clients, teaching in your home,
‐ teaching free in nature/outdoors
‐ Volunteer to assist a popular instructor (after doing their class for a long
time)
so students will recognize you and your practice
‐ Go on retreats of popular instructors ‐ students will get to know you &
recognize your name if you are subbing/teaching
Business
Identity
Business Cards
Brochures
Flyers
Key locations insync with yoga (new age bookstores, vegetarian
restaurants)
Yoga Expos
Mailing Lists
Websites
Blogs
2. facebbook
Phone lists
(Business
continued) Publicity
Submit editorial on yourself (you teaching style, your path to yoga)
for magazines
Submit press releases to magazines promoting special events, your
services
Community service ‐ donate services at shelters, boys & girls clubs to
gain experience for
your resume and to gain experience teaching to a wide variety of
students
Post your information/flyers on bulletin boards (coffee shops,
bookstores)
Advertising ‐ market your services
Newspaper
Yoga magazines
Internet
Phone book listing
Networking
Attend yoga related events ‐ studio workshops/events, magazine
events
Follow up with referrals immediately
Write thank you notes to EVERYONE immediately
Get on mailing lists of studios, yoga retailers, bookstores
Retreats
Develop short retreats ‐ hiking & yoga/one day retreat
Corporate Yoga
Solicit corporations (Taco Bell, Boeing, Nissan) & offer lunchtime
yoga programs
Rates
Research payment for instructors at studios, private instruction,
corporate instruction
Licensing/Insurance
Website
