2. RETAIL INDUSTRY
Retailing in India is one of the pillars of its economy and accounts for 14 to 15
percent of its GDP. The Indian retail market is estimated to
be US$ 450 billion and one of the top five retail markets in the world by
economic value. India is one of the fastest growing retail markets in the
world, with 1.2 billion people.
In India the vast middle class and its almost untapped retail industry are the key
attractive forces for global retail giants wanting to enter into newer
markets, which in turn will help the India Retail Industry to grow faster. Indian
retail is expected to grow 25 per cent annually. Modern retail in India could be
worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates
the shopping basket. The Mobile phone Retail Industry in India is already a US$
16.7 billion business, growing at over 20 per cent per year.
3. HYPERCITY
Hyper CITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in
the Indian retail sector. K Raheja Corp helped create retail boom in India
with Shoppers Stop, InOrbit Mall and Crossword apart from their successes
in realty and hospitality.
HyperCITY is a hypermarket in the true sense as it offers its customers „Big
store Big savings‟ along with a dominating assortment of quality products
at a large, modern and exciting format.It also offers other value added
services like ATM facility, telecom services, Bakery and Restaurants etc
under one roof to make the shopping experience richer, convenient and
complete. HyperCITY launched its first store in Malad, Mumbai, which is
spread over 1, 20,000 sq ft.
4.
Today, HyperCITY has accomplished a total of 13 stores since
inception and have marked its presence in cities like
Mumbai, Hyderabad, Bengaluru, Bhopal, Amritsar, Pune, Ahmedaba
d and Jaipur. It offers over 44,000 products sourced from both local
& global markets to choose from & boasts of
quality, distinctive, dominant assortment at great value. HyperCITY
promises convenience of everything under one roof & International
shopping ambience that rivals the best in the world. More than 20
Lakh Customers visit HyperCITY stores every month.
Our Vision & Mission
“TO BE AN INTEGRAL PART OF CUSTOMER LIVES, BY OFFERING
THEM HIGH QUALITY SHOPPING EXPERIENCE THROUGH GREAT
PRODUCTS AT EVER BETTER PRICES.”
5.
6. The HyperCITY Experience
the newest innovations, the freshest produce, the hottest fashion lines of the
season are all waiting to be explored at HyperCITY. Enjoy a shopping
experience like no another that brings together malls, brands, shops and
bazaars around the world.
Store Design
Hypercity has been voted one of the 100 stores in the world you simply 'have' to visit!
That’s because the store design caters to almost every interest while ensuring that
customers can navigate and access their favourite products with ease.
7. CUSTOMER
They target middle and upper middle class by providing
better quality products at reasonable price.
They attract the customers by providing discounts and
offers, free home delivery of goods to their
customers, credit card facilities to salaried customers etc.
They provide efficient after sales service and they have an
exchange policy.
Hyper CITY promises convenience of everything under
one roof & International shopping ambience that rivals the
best in the world.
More than 2 million Customers visit Hyper CITY stores
every month.
8. ENCOURAGING CUSTOMER RELATIONS
Exchange policy They offer exchange within
14 days of your purchase, on producing the
original receipt. The product should be
unused, undamaged, in the original
packaging and in sealable
condition.Jewellery, cosmetics, mobile
Phones, MP3 players, innerwear, swimwear
and any altered merchandise are not
exchanged.All appliances & electronics items
will be exchanged subject to the warranty &
guarantee terms of the manufacturer, with a
valid receipt.
9. Cont.
Membership cards No membership cards are
given to any customer but they give Gift
vouchers. Hyper city Gift Vouchers are available
for both Corporate and Personal gifting. Their Gift
Vouchers are available in denominations or
Rs.50/-, 100/-, 250/-, 500/-, 1000/-, or 2000/-.
Free home delivery Hyper city is committed to
extending high standards of customer service
even beyond shopping through our Home
delivery service. Our aim is to delight our
customers through timely delivery of
goods, every time
10. Merchendise mix
HyperCITY provides a truly international shopping
experience, where customers can shopping comfort in a
large, modern, & exciting environment.It offers a wide
and
contemporary
range
of
innovative
products, sourced from both local and international
markets.
Electronic goods
Groceries
Vegetables and fruits
Household item
Consumer durables
Furnitures
Beauty care product
11.
12.
13.
14. Private label of hypercity
Foods and grocery
Everyday
Everyday is dedicated to bring wholesome food to your family at great prices.
Our products are packed under hygienic conditions and are priced to offer
real value, every day. HyperCITY encompasses everyday foods like
cereals, spices, , pulses, dry fruits and other products.
Fresh Basket
Every Fresh Basket product guarantees freshness and quality on a daily
basis, with all the goodness locked in. Fresh Basket offers the freshest
selection of meat, seafood, fresh produce, freshly baked breads, specialty
bread, etc.
Waitrose
Voted the top supermarket chain in UK. Exclusively available at HyperCITY.
Come and taste the best of teas, coffees, juices, jams and more.
15. Cont.
Home
Ebano
Discover stylish essentials for your home with HyperCITY’s exclusive brand e
b a n o. e b a n o presents a selection of basic products with a modern
appeal. Bringing your home to life with contemporary designs, vibrant
colours, great value & is present across
Utensils, Cutlery, Bakeware, Crockery, Glassware, Pots'n'pans, Implements,
Bed linen, Towels, Cushions, Table linen, pillows and more.
Avorio
Make your home a more luxurious place with Avorio, the exclusive brand
from HyperCITY. AVORIO offers exclusive, versatile and classic designs to
enhance your lifestyle. Avorio spans
Implements, Pots'n'pans, Glassware, Cutlery, Crockery, Towels, Bed
linen, Table linen, Duvets & quilts and more.
16. Cont.
Joojoobs
Discover Fashion for your little ones!! The Joojoobs range of comfortable
garments for infants includes designer infant wear and infant western wear.
The range combines the finest quality fabrics & vivid colors to create a high
value range of infant wear.
CITY Style
Offers the latest trends in clothing in the market, at prices that are affordable.
River inc.
A range of quality denims for men, ladies and kids. The range comprises of
basic denims, fashion denims, tees, cargos, denim shirts and jackets.
19. Press release
Mumbai,sept 12, 2013: Your
favorite hypermarket HyperCITY is
back with this season’s Hyper Sale.
Load your shopping carts with
unbelievable deals and irresistible
discounts across a wide range of
apparels, footwear, accessories, ele
ctronics, appliances, sports
goods, home & furniture. Get a
whopping discount of upto 70% on
apparels, footwear and
accessories, 50% on Home and
Furniture, 50% on Toys &
Stationery, 30% on Electronics &
Appliances and upto 10% on food &
grocery items. The Hyper Sale will
be applicable to all HyperCITY
stores across India. It’s time for
entire family to buckle up and set
out on a shopping spree with their
exhaustive shopping list.
Item
Apparels, Footwear &
Accessories
Home & Furniture
Discount
s
Upto 70%
Upto 50%
Sports, Toys & Stationery Upto 50%
Electronics & Appliances Upto 30%
Food & Grocery
Upto 10%
20. Cont.
Mumbai, aug 26, 2013: HyperCITY one of the leading players in the
Indian retail sector has launched its third store in Bangalore. This
store spread over 30000 sq. ft. displays the finest range of products
across categories such as Food & Grocery, Fruits &
Vegetables, Personal care, Apparel & Small appliances. The store
aims to provide shoppers with variety of products and exciting offers
that one can enjoy at HyperCITY. This new store situated at
Whitefield.
21. Awards and recognition
International Awards
HyperCITY, Mumbai won The Award of Merit for Large Format Specialty
Store at the United States International Design Awards in New York on
15th January, 2007. This is the first time that an Indian Company has
received an award like this. This was the 36th awards function for the
Institute of Store Planners/VM+SD International Store Design, New York.
HyperCITY was voted as India's top retail store by ‘Retail Week’, a leading
U.K. magazine revered by retailers world wide. It was voted as the 100
Shops You Must Visit across the world and was featured amongst
internationally renowned stores such as Bloomingdales New York, Selfridges
U.K, Louis Vuitton Paris and Carrefour Shanghai.
22. cont.
Domestic Awards
HyperCITY bagged the prestigious award of the “Most Admired Food &
Grocery Retailer of the Year - Private Label Development Award” at
the Coca Cola Golden Spoon Awards held on December 12, 2012 at the
Renaissance Hotel, Mumbai.
Hypercity Pune Store was awarded for the best Store design in the
Hypermarket Category at the VM&RD Awards 2012
(Visual Merchandising & Retail Design)
Retail Forum held on the 10th and 11th Oct 2012 Hypercity has been
awarded the most admired Retailer in the Hypermarket Category.
star Retailer Awards awarded Gourmetcity Debutant Retailer of the Year
2008.
23.
HyperCITY - Your Career Destination
At HyperCITY we believe that "Our people are our most valued assets and we
recognize the fact that our real strength and the foundation of our business is our
people". Our uniqueness lies in our professionalism, ethics and excellence in
service to our customers – Both Internal and external. We also provide an
environment which helps every associate in not just setting up, but also in
achieving organizational and personal goals.
Global Management Learning’s from across the world is shared through
systematic knowledge sharing practices. This includes enrollment / membership
with international institutions, providing world-class knowledge, training from
consultants from within the country and abroad.
We provide international competition exposure by enabling our employees visit
the best retailing chains in the world; provide opportunities through exchange
programs with members of the Intercontinental Group of Departmental
Stores, and much more. We respect competencies for what they are, viz. we
identify and assign roles based on competencies, and not for years of experience
or relationships. So if you are keen to be a part of an organization which has, in
such short time put itself on a global map, here is your opportunity.
24. Tagline/ Slogan
Big Store. Big Savings
Extremely huge 1,200,000 sq. ft.
supermarkets with a myriad of products and
services ranging from food & grocery,
USP
electronics, furniture to heath etc.
STP
Segment
Supermarkets food chains
Target Group
Price sensitive individuals
Provide an international shopping
experience, where customers can shop in
comfort in a large, modern, & exciting
environment for the widest range of
Positioning
products sourced from around the world
SWOT Analysis
1. Leader in the Indian retail sector with
prior experience in running retail stores such
as Shopper’s stop, Inorbit mall and
crossword before establishing Hyper city
2. Accomplished over 12 Hyper city
superstores in India in all major cities such
as Mumbai, Hyderabad, Pune, Bangalore
etc.
3. Excellent management team with
experience of many years in running retail
business
4. Large economies of scale compared to
Strength
competitors
1.Huge infrastructure costs involved in
Hyercity projects
2.Low possibility of success of this store
format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward
Weakness
pressure on prices
1.Expansion in other major cities of India
such as Delhi, Lucknow, Chandigarh etc.
2.Development of its own in-store brands
