Rapid strides in Technology are making mobility seamless. Consumers are connected to the external world through a plethora of personal smart devices. Automotive sector too is witnessing an unprecedented absorption of these technologies en masse to provide a connected car experience. There is an immediate need for the right mix of technologies/processes and the right delivery mechanisms for providing the Car occupants safer & ultimate driving Experience while generating value for the stake holders.    This presentation will cover some of the key technology trends and challenges involved in realizing the connected car functions

1. 1Copyright © 2013 Tata Consultancy Services Limited
Connected Cars - Enabling Safe,
Affordable & Enhanced Driving
Experience
July 26, 2013
Chennai India
CII - ICT July 2013

2. 2
Agenda
Overview of Connected Car
Key Drivers
Connected Services
Technology enablers
Challenges/Solutions in realizing Connected Services
TCS Connected Car Experience

3. 3
Overview of Connected Car
To Cloud
To Infrastructure
Car to Car
To Personal Devices
Within Car
Option 1

4. 4
Overview of Connected Car
To
Cloud
Within
Car
To
Infrastructure
To
Personal
Devices
Car to
Car
Option 2

5. 5
Key Drivers (1/2)
Connected
Drive!!!
Connected
Mobility
Connected
@ Office
Connected
@ Home
Yes ! ! !
Connectivity is so important today that many a times
“Driving is a Distraction”

6. 6
Key Drivers (2/2)
 VRM ( Vehicle
Connect)
 CRM (Customer
Connect)
 Additional Revenue
& Brand
Differentiator
 eCall
 SVT
 Traffic Infrastructure
& Management
 Insurance (PAYD,
PHYD)
 Toll Payment,
Concierge Services
 Fleet Management

7. 7
Connected Car Services…
Keep Me
Safe
Lead to My
Destination
Guide Me
to drive
Safely &
Economically
Monitor,
Maintain & Fix
My Car
Keep My
Car Secure
Keep Me
Informed &
Avoid
Distraction

8. 8
Connected Car Services…
Keep Me
Connected to
Home &
Friends
Keep My
Car
updated &
Relevant
Allow Me to
be
Productive
Help Me
Manage My
Business
Keep Me
Entertained
Help Me
Control My
Car
Remotely

9. 9
Technology Enablers
CE Device Connectivity
 Apple (iPod Out, Siri Integration, Screen
Replication)
 Android OAP
 Mirror Link (CCC)
In-Car Connectivity
 Ethernet
 MOST
 CAN
 Wi-Fi
Cloud Connectivity
 Via Smartphone
 Embedded Connectivity ECU
 NGTP Platform
 Cloud based SDP
 2.5G, 3G
V2V & V2I Connectivity
 DSRC in rigorous trails

10. 10
Technology Enablers
High
Bandwidth
Connectivity
Cloud based
Platforms
LTE
Remote SIM Management
Roaming
Scalable, Time to Market
Manage Complete Car Lifecycle
HTML5

11. 11
Challenges & Possible Solutions
Non Intuitive Systems1
Huge Impact on Usability2
Natural Interfaces3
AI, Individualization4
Lack of
Standards ..
Convergence
of Multiple
Technologies
Proprietary Technologies1
Custom Integrations2
NGTP, HTML53
Ethernet, Genivi4
Human Machine
Interface
Design
HUD, NLP, Haptic, Gesture5

12. 12
Challenges & Possible Solutions (Contd..)
Product Centric1
Revenue Oriented2
Customer Centric3
OEM-MNO Partnering4
Big Data &
Analytics
Privacy1
Optimized Car Experience2
Affordable Services3
Additional Revenue4
Business
Models

13. 13
Challenges & Possible Solutions (Contd..)
Secure Connected Services1
Lack of Trained Customer Support2
Lack of Digital Maps3

14. About Tata Consultancy Services
 TCS Connected Car Experience
 Snapshot of TCS Engagements in Connected Car Space

15. 15
TCS Connected Car Experience
Mobile
Services
Automotive
IVI &
Telematics
TCS BPO
Services
Telecom
Services
TCS IT IS
Services
TCS Cloud
Services
Mobile
Portal
and Media
Services
 Service Desk
 EUC Services
 Data Center Mgmt
 Application Mgmt
 Ent. Service Mgmt
 Service Mgmt.
 Managed Security
 Converged Network
 Wireless Technologies
 Interoperability Testing
 Infrastructure Management
 Mobile Consulting
 Mobile Banking Solutions
 Mobile Testing
 Usability & User Experience
 Enterprise Mobile Application
 Consulting
 TCS iON – business cloud for
SMB
 BaNCS – Banking Application
 Platform BPO; InstantApps
Environment
build; Tools
 EBMS, Hosted Messaging
 Extension of web portal onto
HTML 5, WAP, SMS. i-mode,
XTTP, Mobile Web 2.0
 Multi channel content delivery
 Multi Media application
development
Analytics & Insights
 (Financial, Customer, Supply Chain , Risk)
Vertical Services
 BFS, Insurance, Retail, Telecom, Mfg/HiTech
Horizontal Services
 Finance & Accounting, SCM, HRO, Cust. Int Mgmt
Platforms
 Analytics, TCS BαNCS INS, HRO, F&A

16. 16
TCS Engagements in Connected Car
Nirdeshak – Fleet Management Solution
NGTP based Telematics System Development
Connectivity ECU App Development
Telematics On-Board system delivery for multiple vehicle Platform
Personal Device Integration to Infotainment System.
Connected App development for Personal Devices
Test Server development for testing the In-vehicle Telematics application
FMEA & Test Scenario Development for Connected Applications
Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities

17. 17
Conclusion
 Connected Cars are here to stay.
– Every Car Connected by 2025 - SBD
 Ecosystem to cooperate and promote Connected Cars for a
win-win strategy.
 Connected Cars will revolutionize the way we live and
commute.
 Connected Cars will be the enabler for Self driven cars or
Autonomous Cars.

18. IT Services
Business Solutions
Consulting
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